Apple’s iPhone 13 sees massive growth in Q1 2022 with 51% market share in select regions / Digital Information World

Apple took North America by storm and saw massive growth in the first quarter of 2022 according to a Canalys report. The iPhone is to thank for the 51% market share thanks to the launch of the latest iPhone 13, which captured the attention of half of North America, driving 50% of smartphone shipments. According to Canalys, the iPhone had previously focused on regions other than North America in the fourth quarter of 2021. However, Apple felt it was in its interest to release most of its products in North America. Nord in the first quarter of 2022. The reason could be high demand or explosive public interest.

Along with its massive growth since iPhone 13, it is also predicted that Apple has yet to see days of happiness and success with the launch of iPhone SE. Although the latest iPhone is said to be a bit lacking in mm-Wave technology, it still has high hopes of opening the doors for converting Android to iPhone. Indeed, Apple says the iPhone SE is the “affordable” option for 5G users.

Going back to North American growth, the region increased Apple’s sales to around 39 million units. Considering this is only the first quarter of the year, it is estimated that Apple will experience its strongest growth this year. It was also reported that iPhone managed to achieve 49% growth last year with 16.9 million shipments. This only adds to Apple’s estimated success over this year’s growth of just Q1, a 51% growth to 19.9 million shipments.

Furthermore, it was shown that Apple increased its growth by 19% while Samsung only showed a growth rate of 1%. Comparing, Apple received 51% market share while Samsung enjoyed 27% market share. Although the main market in the targeted region is iPhone users, Samsung has won its market share with its new S and A series devices. Popular and expected A series devices include A33, A53 and A73.

North America is not only Apple’s primary focus, but also a primary target for other brands such as Samsung, Lenovo, TCL, and Google. The rank of each company varies according to the demand of its consumers; however, North America still manages to be the top seller. The demand for smartphones in the regional industry is the result of heavy discounts and high trade-in values. These marketing tactics add up to increasing supply and demand. The country’s demographic positioning also favors it significantly as the smartphone hub of 2022.

We have yet to see how the iPhone SE will be received in the market next year and whether North America still manages to be the hot spot for the smartphone industry.

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