Atlas Restaurant Group takes a bigger role in the marketing and operations of Cross Street Market

Effective immediately, Atlas Restaurant Group will take on a greater role in directing the operations and marketing of Cross Street Market. Cana Development, which previously oversaw these areas for the market, will remain on the project as rental manager, continuing its role in finding tenants to fill vacant stalls.

Caves Valley Partners, which redeveloped the market which reopened in 2019, holds the management agreement with Baltimore Public Markets Corporation and remains the project’s controlling partner. MacKenzie is still the property manager who handles rent collection, repairs, security, and custodial services.

Atlas owns Watershed and Atlas Fish Market in Cross Street Market. These are two of 21 food concepts the company has in the Baltimore area. Watershed is the largest tenant in the market with 5,200 square feet of indoor space, plus a large roof terrace.

Atlas will use its team and company infrastructure to work on marketing campaigns for the market and individual tenants; help with social media and photography for tenants; work on programming for the market; and help with some market redesigns. This will include a market-wide audio system that will play consistent music throughout the building, add more TVs to enhance game viewing, turn one of the common seats into a stage for performances, and add more signage. .

“We wanted to take more of a hotel approach and less of a real estate approach inside the market,” said Arsh Mirmiran, CVP partner. “We want to make the market a fun experience.”

Joe Sweeney, director of marketing and public relations for Atlas, told SouthBMore.com that Atlas is not looking to fill vacant booths with additional Atlas concepts at this time.

He noted that Watershed and Atlas Fish Market have been very successful, and Atlas hopes to attract more guests that he brings to Federal Hill to explore the rest of the market. He said the company also wanted to see more consistency in vendor opening hours so customers know what to expect when visiting the market.

Sweeney said Cross Street Market provides Atlas with space where it can host larger private parties incorporating vendors. He said Atlas was approached for large events and conferences, but the company had no hospitality venue. He noted that events will likely take place during less busy times for the market.

In a press release, Atlas and CVP said, “There are several other unique ideas that Atlas and Caves Valley Partners plan to introduce over the next few months that will help us achieve the goal of making Cross Street Market a food, drink and entertainment destination for locals and tourists.”

“Our priority is to drive more traffic to the marketplace, in order to increase sales for each individual vendor,” Jason Albert, COO of Cross Street Market, said in a press release. “We will also invite companies to take advantage of Atlas’ significant buying power with distributors, so that they can reduce their food and beverage costs and increase their profitability.

“Our fundamental objective is to help all of our remaining original tenants and our new tenants successfully move forward, to enable the project to regain the success it had achieved in the months leading up to the pandemic. “, said Mirmiran in a press. Release. “Partnering with Atlas Restaurant Group is the first step to achieving this.”

Mirmiran noted that most food halls across the country are struggling right now, except for those in the southern United States where there are fewer COVID-19 restrictions.

Mirmiran said Cross Street Market has worked with tenants on various rent reductions to help them survive the pandemic. In the press release, he added: ‘We knew it was not fair to expect our tenants to pay the full rent with various ongoing government restrictions on businesses, so we agreed to offer rental assistance throughout the pandemic, with the aim of retaining as many tenants as possible. This decision has also had a significant financial impact on our own business, so as we are going to have to charge our tenants full rent, we need to find new ways to attract more customers to Cross Street Market.

Over the past year and a half, vendors Annoula’s Greek Kitchen, Ono Poké, Phubs, Rice Crook, Rooster & Hen, Royal Farms Chicken, Southrn’ Spice and Cans Filling Station have closed at Cross Street Market. New concepts added during this period include The Chicken Lab, Blowfish Poke, Watershed, Atlas Fish Market and Crepe Crazy.

There are currently seven vacant stalls in the market, including the largest spaces vacated by Rooster & Hen and Cans.

Mirmiran said an empanada concept is coming to the former Ono Poké space and an Egyptian concept is in discussion for another vacant space. The Cross Street Market team is also in talks with a group of local radio stations who would build a studio and host shows at one of the stalls and bring musical guests to the market. Mirmiran said Cana is also working hard to get another bodega concept in the former Rooster & Hen space. He said they should be able to find another beer stand to fill the space vacated by Cans.

Bullhead Pit Beef is temporarily closed and Mirmiran said they are working to keep them open.

About the Author: Kevin Lynch

Founder and publisher of SouthBmore.com, longtime resident of South Baltimore and graduate of Towson University. Diehard Ravens and O fan, father of three, amateur pizza maker, skateboarder and foodie. Email me at [email protected] and follow me on Twitter at @SoBoKevin.

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