The Inspirational Marketing Leader of the Year award went to Jacqueline Reid, Volvo’s Global Marketing Director, in recognition of the highly successful global launch of Rokbak, a new brand of articulated dump trucks developed in Scotland.
The judges highlighted the courageous leadership Jacqueline has shown in a traditionally male-dominated industry, as well as the economic impact the success has had on their production facilities in Bathgate.
Volvo also won Star Marketing Team of the Year for working effectively with a wide range of stakeholders in its business and across the world, as well as with its external partner agencies including Studio LR and Lux Events. It was a full team effort to think of innovative ways to ensure an effective launch in the midst of the pandemic.
Featured Agency of the Year went to Republic of Media, which took home numerous awards during the evening, including two golds for its work with Tennent’s. The judges also acknowledged the work they have done to grow their team as well as the industry support more generally.
The Inspirational Agency Star of the Year went to John Doe’s Lee Beattie, who is highly regarded across the industry for his work on equality, diversity and inclusion, as well as some of their award-winning campaigns with Highland Spring, Edinburgh Gin and Irn bru.
The Star Marketing Student of the Year was awarded to Constance Ahlreep from the University of Glasgow who won a paid internship with Edrington UK, one of Scotland’s leading drinks companies.
The Aspiring Creative Star was awarded to Olalekan Oladunwo for his Project Flow submission in response to a Scottish Government submission encouraging people to speak openly about the rules. He also won a paid placement in the leading agency Union Direct, sponsor of this award.
AG Barr’s Linzi Gibson won Rising Marketing Star; Rising Agency Star was awarded to Beth Harvey of Multiply and Ben Whiting of StudioLR won Rising Creative Star.
The Star School Award was won by Team Socair from Mearns Castle High School in Glasgow for the business they started to promote mental health and wellbeing using crystal rings, earrings and earrings. handmade reusable jewelry pouches.
This year, we launched two new President’s Awards.
The Simon Scott Prize for Creativity and Craftsmanship went to Lux Food & Drink and Zero Waste Scotland for a campaign called Turning the Lens on Food Waste, where they worked with world renowned photographer Rankin.
Impact on a Limited Budget has been awarded to the V&A Dundee and their agency Too Gallus for their campaign to promote the exhibition Night Fever during the pandemic.
There were also two new Champions awards this year.
The Equality, Diversity and Inclusion Champions award went to Glasgow agency Too Gallus and the Climate Change Champions award went to Vegware who developed plant-based products , low carbon, recycled or reclaimed, designed to be commercially compostable with food waste.
Paul Menzies, C&C Group Marketing and Brand Director and Chairman of the Star Awards, thanked all finalists for the hard work that went into crafting the award-winning entries, and the judges for ensuring a fair and rigorous.
Not only was it our biggest ever event in Scotland, but the evening was also a brilliant advertisement for our vibrant marketing community.