Bluegreen Holidays Proclaims New Gross sales and Advertising and marketing Infrastructure | Enterprise and finance

BOCA RATON, Florida – (BUSINESS WIRE) – March 1, 2021 –

Bluegreen Holidays Company (NYSE: BXG) (“Bluegreen” or the “Firm”), in the present day introduced its overhaul and enhancement of its gross sales and advertising and marketing infrastructure, which included the relocation of the gross sales and advertising and marketing headquarters of Bluegreen Holidays in Knoxville, Tennessee from Indianapolis, Indiana and adjustments within the management of its gross sales and advertising and marketing efforts.

The brand new Knoxville headquarters is situated at a better proportion of the corporate’s present gross sales and hubs footprint and is anticipated to raised serve certainly one of Bluegreen’s key markets, the Smoky Mountains. “As a part of this resolution, all regional gross sales and advertising and marketing managers, beforehand based mostly in Indianapolis, have been moved to 4 separate areas. Consequently, every Regional Senior Vice President (“SVP”) of Gross sales and Advertising and marketing is now situated and is main our efforts in our largest markets, ”commented Alan B. Levan, President, President and CEO of Bluegreen .

The 4 areas and their regional senior vp of gross sales and advertising and marketing embody:

  • South area, Orlando: Steve Faris, an trade veteran for over 20 years
  • Western Area, Las Vegas: Jim White, an trade veteran for over 20 years
  • Japanese Area, Myrtle Seaside: Todd Race, an trade veteran for over 20 years
  • Midwest Area, Sevierville: Rhett Bolling, an trade veteran for over 20 years

“We imagine that the relocation of our gross sales and advertising and marketing headquarters to Knoxville and the redesign of our 4 regional facilities will present many long-term advantages for potential progress, and permit us to raised leverage our present advertising and marketing channels. to extend new package deal journey. , buying new prospects and finally front-line gross sales, ”concluded Mr. Levan.

“The structural overhaul and organizational adjustments have been designed to capitalize on our present business and advertising and marketing distribution channels in addition to to assist our deliberate growth,” commented Dusty Tonkin, Government Vice President, Director of Gross sales and Advertising and marketing at Bluegreen. “As of December 31, 2020, Bluegreen had advertising and marketing kiosks situated in 98 Bass Professional Store and Cabela shops. We anticipate that we are going to have advertising and marketing kiosks in over 120 Bass / Cabela shops by the tip of 2021.

“Whereas gross sales, advertising and marketing and new buyer acquisitions have been on the forefront of our redesigned platform, he was additionally pushed by our aim of advancing the recruitment, coaching and growth of individuals, which requires a “Deep bench” of skilled expertise. Along with Bluegreen Gross sales and Advertising and marketing’s new head workplace and management within the 4 regional facilities, I imagine we have now constructed a robust workforce to assist our efforts, ”concluded Mr. Tonkin.

Our gross sales and advertising and marketing management workforce consists of:

  • Ahmad Wardak, Government Vice President of Advertising and marketing, Head of Model (Boca Raton, FL): an trade veteran of over 20 years, with 18 years at Bluegreen Holidays
  • Jeff Zorovich, Senior Vice President of Company Advertising and marketing: an trade veteran for over 20 years
  • Jason Sabo, SVP, Subject Advertising and marketing: an trade veteran for over 20 years
  • Valarie Koshman, SVP, Subject Administration & High quality Assurance: an 18-year veteran at Bluegreen Holidays
  • Brad Whalen, SVP, Gross sales and Advertising and marketing Operations: an trade veteran for over 15 years
  • Wayne Rickman, Government Vice President, Gross sales Improvement and Coaching Trade: An trade veteran for over 30 years
  • Craig Tribbey, Expertise Acquisition: a 17-year veteran

About Bluegreen Holidays Company: Bluegreen Holidays Company (NYSE: BXG) is a number one trip possession firm that markets and sells trip properties and operates resorts in fashionable leisure and concrete locations. The Bluegreen Trip Membership is a versatile, points-based trip possession plan with 68 golf equipment and related golf equipment and entry to just about 11,300 different accommodations and resorts by partnerships and change networks. Bluegreen Holidays additionally provides a portfolio of complete paid resort administration, finance, gross sales and advertising and marketing providers to or on behalf of third events. Bluegreen Holidays Company is roughly 93% owned by Bluegreen Holidays Holding Company (NYSE: BVH) (OTCQX: BVHBB) (previously BBX Capital Company), a Florida-based holding firm. For extra data on Bluegreen Holidays Company, please go to

About Bluegreen Holidays Holding Company: Bluegreen Holidays Holding Company (NYSE: BVH) (OTCQX: BVHBB) (previously BBX Capital Company), is a Florida-based holding firm whose solely funding is its roughly 93% stake in Bluegreen Holidays Company (NYSE: BXG). For extra data, please go to

Sure statements on this press launch are “forward-looking statements” throughout the that means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Trade Act of 1934, as amended. All statements, apart from statements of historic reality, are forward-looking statements. Ahead-looking statements are based mostly on administration’s present expectations and might be recognized by way of phrases corresponding to “imagine”, “could”, “may”, “ought to”, “anticipate”, “anticipate”, “a intention ”,“ Estimates ”,“ expects ”and different phrases and phrases having the same impression. Ahead-looking statements contain dangers, uncertainties and different components, a lot of that are past our management, that will trigger precise outcomes or efficiency to vary from these acknowledged or implied within the forward-looking statements. These dangers and uncertainties embody, however are usually not restricted to, the COVID-19 pandemic and the consequences of the pandemic, together with closures of gross sales facilities and kiosks, journey and enterprise restrictions, employee absenteeism. , quarantines and different well being restrictions; the length and severity of the COVID-19 pandemic and our potential to efficiently resume full enterprise operations afterwards; authorities and company orders, mandates and recommendation in response to the COVID-19 pandemic and its length, which is unsure and can impression our potential to make full use of gross sales facilities, kiosks and different advertising and marketing actions; the tempo of restoration from the COVID-19 pandemic; the danger that gross sales and advertising and marketing operations, together with these of Bass Professional and Cabela shops, could also be topic to further closures sooner or later resulting from COVID-19 restrictions; the dangers that our present or future enterprise alliances won’t be obtainable to us sooner or later or won’t succeed in addition to anticipated; the impression of the COVID-19 pandemic on shoppers, together with their earnings, degree of discretionary spending throughout and after the pandemic, and their views on journey and trip possession; the dangers related to the Firm’s potential to retain and encourage its present workers are unsuccessful, and workers in danger could not produce the anticipated outcomes or be as profitable as anticipated or in no way; and the danger that the redesigned gross sales and advertising and marketing platform and its staffing could not ship the anticipated advantages, or generate long-term income and progress as anticipated, or in no way. For an outline of different dangers and uncertainties, please see the “Threat Elements” part of Bluegreen Holidays’ Annual Report on Kind 10-Okay for the yr ended December 31, 2020. Bluegreen cautions that the above components are usually not unique. You shouldn’t place undue reliance on any forward-looking assertion, which speaks solely as of the date of writing. Bluegreen doesn’t undertake, and particularly disclaims any obligation, to replace or complement any forward-looking statements.

CONTACT: Bluegreen Holidays Company Contact:

Investor Relations: Leo Hinkley, Managing Director, Investor Relations

Cellphone: 954-940-5336 Electronic mail: [email protected]



SOURCE: Bluegreen Holidays Company

Copyright Enterprise Wire 2021.

PUB: 03/01/2021 4:15 PM / DISC: 03/01/2021 4:15 PM

Copyright Enterprise Wire 2021.

About William G.

Check Also

The best secondary monitors for CRM and marketing professionals

The editors of Solutions Review researched the best products, sifted through reviews, measured the characteristics …