April 29, 2021
By Jim Murray | Central library Department of Business, Science and Technology
What: Grow with Google: make your website work for you
When: Tuesday May 11, 2021 10:00 am – 11:00 am CST
Details: Free but registration required. Make reservations through the BPL events calendar.
On Tuesday, May 11, 2021, BPL is co-hosting a Grow with Google Marketing Webinar designed to empower your small business in these tough times. More than ever, businesses need to know how to reach and interact with customers online – to continue generating leads, making sales and increasing their income. In this webinar, you will learn how to create a user-friendly website that drives user action and supports your goals. Whether you are launching a new website or sprucing up an old one, this workshop will help you.
The goal of the webinar is to show attendees how to ensure that their website is:
– Goal oriented to increase conversions and call-to-action
– Organized and easy to find to reduce bounce rates
– Useful for visitors to come back again and again
– Functional, so customers can see the real value
– leading to loyalty
– Intuitive use, on any device, to keep visitors
– Findable by search engines so you show up in the right place, at the right time and on the device
Participants will walk away with free tools, a proven plan, and messaging strategies they can immediately implement into their marketing – regardless of their level of marketing “know-how” or expertise. As a bonus, all participants will receive up to $ 150 in Google Ad Credit (New Users) to immediately market their business or nonprofit with the lessons they learn and apply.
The webinar presenter is Demming Bass, who has worked as the official Grow with Google trainer since 2017. To date, he has trained over 30,000 small businesses, nonprofits, and chambers to become better marketers. In addition to his role at Google, Demming is also a former StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy. Demming has presented several other free Google webinars and seminars at BPL over the past two years.
The webinar is free, but registration is required. To remember Make reservations through the BPL events calendar. For more information on the webinar, please contact Jim Murray of the Central Library’s Business, Science and Technology Department at [email protected] or 205-226-3640. This webinar is presented as part of a partnership between the Birmingham Public Library, The Service Core of Retired Executives (GOAL), Regional Innovators Supporting the Ecosystem (RISE), and Grow with Google, hashtag #GrowWithGoogle.
Birmingham Public Library has partnered with Google since hosting the first Grow with Google training workshops in Alabama in August 2018. In June 2019, thanks to BPL’s partnership with Grow with Google, Atlantic magazine showcased the Birmingham Public Library’s free computer courses for clients as an example of how libraries are helping close America’s digital skills gap.
This press release was prepared by Birmingham Public Library. The opinions expressed here are those of the author.