PORTLAND – Broadreach Public Relations announced that Lisa Hallee, a Portland resident, has joined the company’s management team as Vice President, Director of Marketing and Digital Services. Hallee, an accomplished Marketing Director and Digital Strategist with decades of experience, will lead Broadreach’s expanded marketing, creative and digital service offerings, providing clients with the flexibility, convenience and efficiency of a single partner for their business needs. strategic communication and marketing.
“Lisa’s natural curiosity, passion for learning, pragmatic style and professional skills perfectly complement the strategic communications services that continue to distinguish Broadreach,” said Linda Varrell, Founder, President and CEO of Broadreach Public Relations. “Developing our digital capabilities is a natural evolution for Broadreach and our industry, as public relations, marketing and digital converge and demand unified communication across all media and channels. Lisa is also a strong leader who shares our company’s passion for the people and places that make Maine such a special place to live, work and play.
Hallee joins Broadreach after a long career in financial services, where she shaped the marketing, public relations, social responsibility and digital transformation efforts for a number of Maine-based financial institutions. Previously, Hallee also served as executive director of communications at a higher education institution and led B2B marketing for an international manufacturer based in Maine. And, for nearly a decade, Hallee owned and operated a design and marketing firm based in the Old Port of Portland, serving clients in industries such as accounting, architecture and construction.
Hallee lives in Portland with her husband, daughter and rescue dog. Outside of the office, she enjoys outdoor adventures like biking, hiking, kayaking and cross-country skiing, reading and hanging out with friends around the campfire. She currently sits on the board of directors of the Maine Public Relations Council and volunteers with several conservation organizations, including an urban land trust in southern Maine and a local high school.
Broadreach Public Relations is a woman-owned strategic communications firm based in Portland, Maine. Since 2007, governments, nonprofits, brands and events across the North East have trusted Broadreach to bolster their credibility, raise their profile and expand their reach. Our talented team of communications strategists bring perspective, business acumen and proven abilities across a variety of disciplines, including public relations; communication and crisis management; public affairs; media relations; thought leadership; development, promotion and management of events; and digital marketing and social media services. Expand your reach to http://www.broadreachpr.com.