Canela Media appoints Oswald Méndez as Chief Marketing Officer

His creativity, passion and commitment to our community will ensure our marketing efforts thrive as we continue to evolve our offering. He is ‘¡Pura Canela!’

Canela Media, a leading minority- and women-owned technology company committed to redefining digital media experiences for the Hispanic community, today announced the appointment of Oswald Méndez to the newly created role of Chief marketing.

As CMO, Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in the US and Latin American markets. Méndez will be responsible for overseeing all marketing functions of the company, including all aspects of paid, earned, owned and shared efforts between consumers and business-to-business marketing and advertising, advertising sales marketing, managing community, creative services, information and audience. acquisition and retention strategies.

Founder and CEO of Canela Media, Isabel Rafferty, said, “I am delighted to have Oswald Méndez join the management team of Canela Media. His background in the entertainment and media industry is instrumental in the continued growth and success of the company. His creativity, passion and commitment to our community will ensure our marketing efforts thrive as we continue to evolve our offering. He is ‘¡Pura Canela!’.

Méndez comes to Canela after driving growth and innovation in leadership roles at globally recognized media brands. At BBC America, he served as Executive Vice President of Marketing, where he elevated the company’s flagship content through record audience growth to become a pop culture phenomenon in the face of systemic disconnect. cables and the linear erosion of the audience. Prior to that, Méndez successfully launched media brands such as FOX Hispanic Media and MundoFox. Earlier in his career, Méndez spent more than two decades working for global and national agencies such as McCann-Erickson Worldwide and was part of the team that launched Universal McCann globally. He was a managing partner at The Vidal Partnership and started his career in the multicultural space at Conill Advertising.

“It’s an incredible time to join Canela Media as the company continues to grow and venture into more originals across all of our content sectors. I was fortunate to start as we prepared to announce ‘Secretos de Villanas,’ a groundbreaking reality series starring six of the most iconic villains in the short story. And, we have a few new announcements from Canela Originals in the coming weeks that are just as exciting,” says Méndez. “I am thrilled to have joined such a fantastic and passionate team and look forward to being part of Canela Media’s continued evolution, growth and success.”

Méndez’s appointment comes as Canela Media has pledged to expand its team across disciplines following the latest Series A funding, creating more positions for diverse talent in the market, positioning Canela Media as the largest media company funded, Latino and owned by women.

For more information about Canela Media, please visit:

About Canela Media

Canela Media is a leading minority-owned technology company offering brands a comprehensive ecosystem to connect with multicultural audiences, starting with its free streaming platform service, Canela.TV, which enriches the next generation of Latin Americans with a free access to unique and culturally relevant content. contents. In addition to TV content, Canela Music offers a unique mix of Latin music programming, featuring various genres ranging from Latin Pop, Regional Mexican, Classics, Romantic, and more.

Canela Media reaches over 50 million unique Hispanics on its 180+ premium Spanish language sites. Combined with the company’s proprietary data, Canela Media has a deep knowledge and understanding of how to make meaningful and culturally relevant connections with the new mainstream – Hispanic Americans and Latams.

New York-based Canela Media is ranked as the third-largest Hispanic advertising-focused company and the only certified female-owned and minority-owned digital company. For more information, please visit

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