Marketing

Popmenu raises $ 65 million for its digital marketing and restaurant ordering platform

Contextual menu, a digital marketing and ordering platform for restaurants, announced today that he raised a $ 65 million Series C funding round. The round was led by Tiger Global Management with participation from new investor Salesforce Ventures and existing investors Bedrock Capital, Base10 and Felicis Ventures. This brings the …

Read More »

Norwich City Terminates BK8 Sponsorship Agreement For Sexualized Marketing | City of Norwich

Norwich City has dropped its new sponsor after a fan revolt against the gambling company’s sexualized marketing. The Saturday, the club announced a one-year contract with the BK8, an online casino aimed at Asian markets but apparently registered in Malta. The deal, valued at £ 5million, has sparked anger among …

Read More »

Lentz promoted to Vice President of Marketing

LEESVILLE, LA — Ken Hughes, President / President and CEO of Merchants & Farmers Bank announced that Wendy Lentz has been promoted to Vice President of Marketing. Lentz, marketing director of the parish of Vernon and Calcasieu is responsible for leading the overall marketing of the bank, coordinating all advertising, …

Read More »

The importance of cadence and relevance in hotel email marketing

For hoteliers, email marketing is a powerful way to communicate with guests, nurture future guests and get them interested in their property. Email marketing is not only profitable, but it is also one of the best ways to generate income by providing customers with offers like upgrades, cross-sells, and experiences. …

Read More »

Advance Your Online Presence: Strategies and Tactics

It’s almost impossible to think of running a business, even a small one, without a massive online presence. But how can you achieve this without paying a ton of money or spending every moment implementing a digital strategy? You can develop your online presence with the help of an agency …

Read More »

Why hyper-personalization is the future of marketing and customer experience

This article was produced in partnership with Salesforce. We live in a fully digital world where customers expect more from brands to deliver personalized and uniquely relevant experiences. Based on the latest version of Salesforce fourth edition “The state of the connected client“Today, nearly 88% of customers expect businesses to …

Read More »

Esports Technologies Announces Mark Thorne As Chief Marketing Officer

Image credit: Esports Technologies Mark Thorne takes charge of marketing for Esports Technologies, an esports-focused gambling company Thorne will spearhead the company’s presence in the gaming markets and look to add its iGaming expertise to the rapidly growing esports industry. Esports Technologies emerges from initial public offering (IPO) setting company …

Read More »

Dos and Don’ts of SMS Marketing

In the wake of the release of a Ebook on how SMS marketing can be used to convert real estate leads into customers, Podium revealed the dos and don’ts of a successful SMS marketing campaign. Podium’s regional sales manager, Sean Smit, explained that SMS marketing has many benefits for agents. …

Read More »

How nano-influencer marketing affected global digital marketing

Each nano-influencer produces a certain type of content and therefore has a dedicated audience group that makes it easy for brands to find their target audience. By Aaradhya Khanna The space for digital media and brand promotions has seen a remarkable increase in recent years due to an unusually high …

Read More »

Launch of the Napa marketing agency, Suited Hospitality; Napa winery Cuvaison expanding the tasting room

Adapted hospitality in Napa was launched, focusing on marketing, public relations, operations management and “culinary refinement”. Its founders are Kristine Keefer, David Sisler, Mitch Lienhard and Martha Cromar “With world-class expertise in public relations, food and beverage program development, service training, business operations and social media marketing, they offer a …

Read More »