Marketing – English Daily Thu, 22 Jul 2021 03:21:06 +0000 en-US hourly 1 Marketing – English Daily 32 32 How Michael Heller’s Talent Resources Diversifies the Industry with a 360-degree Approach to Marketing Thu, 22 Jul 2021 00:45:16 +0000

Michael Heller is CEO and founder of boutique marketing agency, Talent Resources. Photo courtesy of Michael Heller / Thomas Herd

The opinions expressed by the contributors to Digital Journal are their own.

With the boom in technology, the marketing industry has evolved tremendously thanks to social media. These days, social media marketing is a must for reaching consumers.

As the impact of marketing can make or break a brand or business, time has revealed the important role analytics and technology play when it comes to designing a comprehensive marketing campaign.

For industry veteran Michael Heller, his marketing agency Talent Resources has stood the test of time as it has managed to keep up with the ever-changing trends in social media, pop culture and technology.

Although 15-20 years ago, marketing was like planning a paparazzi photo of a celebrity using or engaging with a product in real life, with social media, nowadays the advertising largely depends on influencer marketing. As this medium is the most dominant access point for consumers, Talent Resources has successfully used the vehicle of social media and influencer marketing to build the narrative of countless brands, ultimately helping them grow their consumer network. .

After creating Talent Resources in 2007 with the advent of social media marketing, the Heller agency quickly rose to prominence for its access to celebrities and influencers for marketing purposes. But as technology quickly became a major player in the marketing world, Talent Resources evolved its marketing strategies to involve proprietary technology to manage and maintain client campaigns.

Now recognized as a full-service, one-stop-shop marketing agency, Talent Resources’ success is evident in its track record and beneficial relationships with the world’s top celebrities and influencers.

“We really like to highlight the impact of our 360 degree amplification plan,” says Michael Heller. “Varying from case to case, we like to look at the brand on a holistic level and identify what type of influencer or celebrity would really resonate with the brand and vice versa. ”

Unlike its competitors, the agency is also known for its flexibility, offering its clients project-based programs with a minimum commitment of three months, allowing them to adapt, scale and reconfigure themselves as depending on trends, economics and budget changes. As they identify as an agency, Talent Resources has found a niche in marketing where they act more as a brand partner for their clients, an extension of their team.

As today’s influencer continues to evolve with the rise of new platforms like TikTok, Instagram Reels and even Clubhouse, Talent Resources sticks to its pioneering approach to marketing, using the most cutting edge technology. innovative and the most recent. and resources to reach the desired audience, whether it requires partnering with big-name influencers, Netflix celebrities, or movie stars on the big screen. As the days of direct marketing are over, Talent Resources has managed to generate the right kind of energy and charisma around their brands, with an organic and real feel through influencers, relationships, technology and l ‘analysis.

Source link

Hoffmann Green Cement Technologies signs cement marketing contract with Alegina for prefabricated elements using crushed oyster shells Wed, 21 Jul 2021 05:30:00 +0000


Hoffmann Green Cement Technologies (ISIN: FR0013451044, mnemonic: ALHGR) (“Hoffmann green cement“or the”Company“), a pioneer in low-carbon cement without clinker, announces the signing of a 3-year contract for the development and marketing of its low-carbon cement with Alegina, a Vendée company specializing in the design and manufacture of innovative materials and products oyster shells and other shellfish.

This commercial partnership with a minimum volume commitment concerns the production of slabs and drainage pavers in Hoffmann Green cement and aggregate from crushed oyster shells from Alegina, particularly suited to the requirements of the fight against the artificialization of soils, ‘water drainage and revegetation of urban development. These innovative achievements based on bio-sourced ecological products will be used for urban development projects aimed at building the eco-responsible cities of tomorrow.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, state: “Combining urbanization and environmental responsibility is the philosophy we share with Alegina. We are therefore very proud to sign this partnership agreement with a compatriot Vendée company specializing in the recovery of oyster shells, natural waste of which the quantity is significant on the Atlantic coast. This new contract further strengthens our presence in the prefabrication market and allows us to combine our technologies with other disruptive and innovative solutions with the common objective of decarbonizing the construction sector by implementing a true circular economy.

Philippe Gaboriau, Chairman of Alegina, add: Combining our solution with Hoffmann Green cement, whose environmental performance and added value have already been demonstrated, represents for us a real opportunity to accelerate the development of our young company. This partnership reinforces the dynamism of the Vendée ecosystem in the application of more responsible alternative solutions for the constructions of tomorrow.

Financial calendar:

  • H1 2021 revenue and results will be published on September 20, 2021 (before market)

About Hoffmann Green Cement Technologies

Founded in 2014, Hoffmann Green Cement Technologies designs, produces and distributes an innovative low-carbon, clinker-free cement with a significantly lower carbon footprint than traditional cement. Fully aware of the environmental emergency and the need to reconcile the construction sector, cement manufacturing and the environment, the Group considers itself at the heart of a real technological breakthrough based on the modification of the composition of cement. and the creation of a manufacturing without heating and own process, without clinker. Hoffmann Green cements, currently manufactured on a first 4.0 industrial site without furnaces or chimneys in the west of France, are intended for all markets in the construction sector and present, in equivalent dosage and without altering the manufacturing process concrete, higher performance than traditional cement.

For more information, visit:


ALEGINA specializes in the design and manufacture of innovative materials and products from oyster shells and other shellfish. It develops its bio-sourced ecological products with the objective of transforming waste into raw material, using it in new and innovative products and helping to limit dependence on non-renewable mining materials. Among these products, ALEGINA also plans to design and market, under the VivaWay® brand, draining slabs and paving stones using aggregates from crushed oyster shells, particularly suited to the requirements of the fight against soil artificialization, rainwater drainage and revegetation of urban developments, in particular by associating VivaWay® with specific revegetation processes.

Source link

]]> Qualtrics acquires Seattle marketing software startup Usermind Tue, 20 Jul 2021 21:25:58 +0000
Michel Feaster, CEO of Usermind. (Photo GeekWire / Kevin Lisota)

Experience management software giant Qualtrics has acquired Usermind, a Seattle-based marketing startup that helps businesses acquire, retain and serve customers.

Founded in 2013, Usermind is a market leader in Journey Orchestration, which includes companies that help clients analyze customer relationships and facilitate relevant personalized communication.

Qualtrics is somewhat similar. Businesses use its platform to collect data on how customers, employees and others perceive their products and services, taking action based on the results.

Qualtrics went public in January and raised $ 1.55 billion, more than two years after its $ 8 billion acquisition from SAP. It will use Usermind to strengthen its “Qualtrics XM Directory” which tracks customer interactions.

Usermind has around 40 employees, according to LinkedIn.

“We created Usermind because we believe businesses need to know exactly where customers are on their journey, know when things go wrong, and be able to proactively guide customers to the best possible experience,” said Michel Feaster, CEO of Usermind, in a blog post.

Qualtrics is headquartered in Seattle, where it has approximately 800 of its 3,300 employees, and had sales of $ 763 million in 2020.

Feaster noted that “like us, they believe that building legendary software companies outside of Silicon Valley is essential to spreading economic opportunities more widely across the United States.”

The deal, announced on Tuesday, marks the final chapter in what has been a bit of a roller coaster for Usermind in recent years. The company laid off 15 employees (25% of its staff) in March at the start of last year’s pandemic. But then demand grew as businesses accelerated their digital adoption. Usermind raised $ 14 million in January to support its growth.

“Tracking customer satisfaction every moment, across every channel, has evolved from a best practice to a core capability as businesses innovate digitally to survive,” said Feaster.

The deal is also part of a hot market for IPOs, venture capital and acquisitions in the tech industry and in Seattle.

Usermind had raised a total of $ 60 million from investors such as WestRiver Group, Andreessen Horowitz, Menlo Ventures, Charles River Ventures and others.

Feaster co-founded the startup eight years ago with Przemek Pardyak, who left the company in 2016 and is now at Google. Feaster previously worked at Apptio and HP Software.

Source link

Syncari launches partnerships and experiential marketing with key recruitments from Workato and Wrike Tue, 20 Jul 2021 13:15:00 +0000

SAN FRANCISCO, July 20, 2021 / PRNewswire / – Syncari, the Company behind the World’s First Codeless Data Automation Platform, Appoints Two Seasoned Industry Leaders to Accelerate Channel Sales and Engagement Activities customer of the company. Marie Vue joins as Head of Partnerships and Alliances, with responsibility for expanding the range of avenues through which companies can engage with Syncari. Trish king, who joins as Senior Director of Corporate Marketing, will create experiences at every stage of the customer journey to accelerate brand awareness and build customer loyalty.

“From the start, Syncari experienced rapid and enthusiastic adoption by companies eager to take control of their business data. Now we are focusing on spreading data automation among the top influencers, ”said Scott edmonds, CRO of Syncari. “Mary will lead the building of a vibrant partner ecosystem, while Trish will lead our efforts to create word-of-mouth experiences for practitioners in the Marketing and Revocation Operations communities. We are fortunate to have theirs. experience and talent in the team. “

As responsible for partnerships and alliances, Marie Vue will generate channel revenue for the business by recruiting and managing partners to resell, recommend and build solutions using the Syncari platform. Mary brings proven expertise with specialist systems integrators, marketing and advertising agencies, and OEMs. She comes to Syncari from Workato, where, as Senior Director of Business Development, she led the Global Partner Program Strategy, Channel Sales and Technology Alliances.

“Businesses are drowning in information and need both technology and advice on how best to aggregate data and use it,” said Marie Vue. “Syncari has pioneered a no-code approach that will have instant appeal with resellers, MSPs and agencies. I look forward to building an impressive ecosystem of partners who can generate more business with Syncari. “

Syncari’s events and customer experience efforts will be led by Trish king, Senior Director of Corporate Marketing. In this role, Trish will formulate and manage Syncari’s B2B business events and programs, including trade shows and events, customer events and panel discussions, and webinars to showcase the power of data automation. Prior to joining Syncari, Trish was Senior Director of Corporate Marketing and Global Events for Wrike, including the Wrike User Conference, Client and Management Advisory Board meetings, Special User Events and Trade Shows. professionals. She also brings relevant expertise in the area of ​​her marketing roles at Sage Intacct and TIBCO Software.

“Syncari customers immediately see the benefits of our product and become strong advocates,” said Trish king. “There is huge potential for Syncari to harness this enthusiasm through events and other experiences where COOs can come together with their peers to collaborate, learn from each other and showcase the power of automation. Datas. “

Become a Syncari partner
Visit to learn more.

About Syncari
Syncari is a VC-backed startup founded by an experienced team from Marketo, MuleSoft, Workato and Zendesk. Syncari provides a data automation platform that enables operations professionals to unify, cleanse, manage and distribute trusted customer data across the enterprise. Syncari restores data trust with a powerful fusion of data management, workflow automation and multi-directional synchronization. For more information, visit

Media contact
Tim cox, ZingPR
[email protected]

Related images

Marie Vue and Trish king

SOURCE Syncari Inc.

Source link

The best secondary monitors for CRM and marketing professionals Mon, 19 Jul 2021 18:49:07 +0000

The editors of Solutions Review researched the best products, sifted through reviews, measured the characteristics of top sellers, and took what we found and compiled it into this list of the best secondary monitors for CRM professionals.

CRM and marketing professionals juggle many responsibilities. Whether it’s managing contact databases, creating content, responding to customer queries, tracking conversions, or sending leads to sales, marketers often wear several hats to one. given moment. In many cases, managing all of these tasks from a single desktop or laptop computer becomes a hassle at best and a hindrance to productivity at worst.

This is where a secondary monitor screen can help. Buying a secondary monitor for your desktop or workstation can make it easier than ever to switch between tasks, tabs, and workflows. There’s no one setup that will work for everyone, but expanding the visual space you can work in is bound to be a good thing. Whether you’re looking for something that you can easily hook up to your laptop or want to invest in a 4K widescreen monitor for all of your marketing needs (and beyond), there’s a monitor for you. And since they are available at different prices, it doesn’t have to be a big investment if you don’t want it.

To that end, our editors have compiled a list that highlights some of the best secondary monitors that marketers can (and should) use to expand their workspace. Along with the main features, strengths and weaknesses of each monitor, we have also included links to each of the corresponding product pages. so you can compare devices more and find the one that best suits your needs.

Review of the best solutionsAcer R240HY

ABSTRACT: the Acer R240HY offers a 23.8-inch IPS (In-Plane Switching) display with solid color accuracy and grayscale performance. Screen features 1920 x 1080 resolution, a frameless design, a blue light filter to reduce eye strain, an adjustable stand from -5 to 15 degrees and a headphone jack. Although the display does not provide USB connectivity, it does offer HDMI, DVI, and VGA ports.


  • Attractive price
  • EcoDisplay energy efficient design
  • Zero frame design

  • No speakers or USB connectivity
  • Tilting stand limits adjustment
  • General lack of extras

OUR OPINION : Although it lacks bells and whistles, the Acer R240HY is an affordable and comprehensive monitor with enough features to make it a suitable choice for marketers looking to expand their workspace. The bezel-less design is one of its best qualities and makes it an ideal second monitor option, as it reduces the gap between screens and makes it easier to transition between the two while working.

Dell P2719HReview of the best solutions

ABSTRACT: Like the Acer monitor above, the Dell P2719H is a solid business monitor for professionals looking to expand their workspace. The 27-inch LCD screen provides users with a wide viewing angle supported by IPS and ComfortView technology, features that enhance colors and reduce blue light emissions that can be harsh on the eyes. And with the ultra-thin three-sided bezel design of the monitor and pre-designed templates, users can easily view content across multiple screens and organize apps and tabs as needed.


  • Good choice of ports
  • The stand supports height, tilt, swivel and swivel adjustments
  • Slim profile and compact base won’t take up much desk space

  • Low resolution
  • No audio option
  • Lower color accuracy

OUR OPINION : the P2719H doesn’t have the most impressive resolution, but the larger screen size and built-in organizing tools make it a compelling option for marketers looking for something to expand their desktop setup with another monitor. The compact base makes it easy to find a place on the desk and, thanks to its adjustment, you can tilt the screen almost in the way that is most comfortable or most suitable for your position.

Review of the best solutionsHP 24mh

ABSTRACT: the HP 24mh features an impressive micro-edge FHD display with IPS technology, a maximum resolution of 1920 x 1080 at 75 Hz and easy connectivity to other PCs, game consoles and other peripherals, thanks to its HDMI, DisplayPort and VGA ports. With an “ultra-slim” design that won’t take up too much desk space, the monitor has a height adjustment range of 100mm as well as a tilting screen with Tilt capabilities 5 ° forward or 23 ° backward.


  • Great price
  • Micro-edge display
  • Height and tilt adjustment

  • Lower brightness
  • No USB connectivity
  • Manufacturer’s warranty is only 1 year

OUR OPINION : the HP 24mh may be one of the best secondary monitors available at this price. The micro-edge display and compact base maximize usable space, and built-in ports make it easy to link to other devices. It also includes built-in 2-watt speakers (don’t expect them to blow your mind) and solid sRGB color coverage. While the brightness isn’t as crisp as it could be and the limited warranty and lack of USB options aren’t ideal, there’s plenty of value to be found in the HP 24mh monitor, especially at this price.

Review of the best solutionsLG 27UN850-W

ABSTRACT: This 27 inch LG 27UN850-W The UltraFine monitor is one of the more expensive products here. Its 4K UHD resolution, 3840 x 2160 resolution and IPS display make it an efficient gaming computer and a powerful professional tool. The monitor comes with rear-mounted HDMI inputs, one DisplayPort input, one USB-C upstream port, two USB 3.0 downstream ports, and one USB port. Users can also adjust the monitor with height, rotation, swivel and tilt capabilities.


  • Height, rotation, swivel and tilt adjustments
  • Sharp UHD screen
  • Large borderless display

  • Higher price
  • Color accuracy is slightly skewed right out of the box

OUR OPINION : While not an ideal choice for all marketers, the LG 27UN850-W presents some of the best performance and visual resolution for a monitor in this price range. If you do a lot of graphic design work for your marketing campaigns or want a more versatile product to expand your workspace, LG’s monitor can easily do the trick.

Review of the best solutionsLG 32QN600-B

ABSTRACT: the LG 32QN600-B offers professionals a rugged 32-inch display with 2560 x 1440 resolution alongside LG’s QHD IPS display capabilities. The colors are particularly strong, which makes the monitor a good choice for editing images and videos. While the The 32QN600-B does not have USB-C ports, it includes two HDMI inputs, one DisplayPort input, two downstream ports, and a headphone port.


  • Large display with crisp visuals
  • A 3-sided design, almost borderless
  • Good feature set for the price

  • No height adjustment
  • Lack of USB ports
  • No built-in speakers

OUR OPINION : If you like the LG brand but want something a little more accessible than the 27UN850-W, the LG 32QN600-B can be the monitor for you. It’s a complete product with crisp visuals and performance, making it a compelling option for visual editors, coders, and marketers. It lacks a few key features (USB ports, speakers), but the quality and size of the screen means that it will easily fulfill the role of a secondary monitor.

Review of the best solutionsScepter E205W-16003R

ABSTRACT: If you are looking to expand your office workspace, the Scepter E205W-16003R is an easy, affordable and reliable monitor to work with. The monitor features a 20-inch LED display, a maximum resolution of 1600 x 900, a refresh rate of 75 Hz, and a bezel-less design that maximizes the usability of the screen. The I / O ports are on the back of the monitor and face outward. They include two HDMI inputs. a CGA port and a headphone jack.


  • Includes a pair of speakers
  • Low price
  • Bezel-less design makes it an ideal secondary monitor

  • Lower resolutions
  • No height adjustment
  • Lack of USB ports

OUR OPINION : the Scepter E205W-16003R The 20-inch screen is smaller than the other options, but the bezel-less design means you can set it up next to another monitor and have an almost transparent viewing area on both screens. The limited resolution is disappointing, but the monitor will work well for marketers looking to boost productivity and multitasking with a second monitor.

NOW READ: The best Udacity courses for marketers and beginners

Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.
Guillaume Jepma
Latest articles by William Jepma (see everything)

How To Avoid Getting Overwhelmed With Marketing As A Small Business Owner Sun, 18 Jul 2021 17:00:00 +0000

NOTICE: I don’t think I’ve met a business owner yet who doesn’t feel overwhelmed by marketing. Me including.

I find all the work quite often, on top of my “real” job working with our clients and helping our team feel a bit too much. Like many business leaders, I have long tried to do our marketing on the overtime of evenings, weekends and lunch breaks, instead of seeing it as an essential part of our job.

I still haven’t mastered the art of never feeling overwhelmed, but I’ve found that there are several steps I take for myself and my clients that work well.

Determine if marketing is the problem

* Buy a business? Make sure you have access to everything
* Using FAQs to help you convert more customers
* Join the really cool world of Instagram marketing

Being a small business owner can mean you’re juggling a bunch of balls moving around as soon as they leave your hands.

Consistent marketing can make the sales process a lot easier, but it takes time, patience and commitment, says Rachel Klaver.

Maxim Ilyahov / Unsplash

Consistent marketing can make the sales process a lot easier, but it takes time, patience and commitment, says Rachel Klaver.

We have worked with business owners who are trying to run a business while facing huge personal or family issues.

There were issues with staffing, managing rapid growth, or just trying to make sure you had enough to cover your rent for the month.

Sometimes the owner is on the verge of burnout and everything suffers

While I’m still a marketing cheerleader, sometimes there are bigger factors at play.

My recommendation is to take a step back – and recognize that you are making a conscious decision to do so – from all the marketing you might be doing and give yourself a timeline for getting back to it.

Accept it’s for the long game

Consistent marketing over a long period of time can make your sales process much easier. Once it starts to work, the results are effortless. But that feeling comes from a lot of time, patience, and sticking to your plan.

We normally say that it takes at least six weeks before you see the results of a new marketing activity. It may seem like an age where you take the time to step away from quick fixes like jumping on a stack of cold calls or showing up in a market.

When you focus on urgent tasks, marketing will struggle to give you the results you need.

Save time in your agenda

If it’s not in your journal, it will happen after working hours – if it happens at all.

In terms of time, I normally say four hours a week is roughly fine for your marketing as a solopreneur. When you start out it can be a lot more, but you can get a lot done in four hours a week. A block of time can help you create content in batches and help you work ahead.

If you have a larger team, I normally calculate it as four hours per full-time employee. It is not a perfect science, but it helps you determine the capacity. I haven’t included time to respond to social media posts which can be time consuming every day as well.

We give our clients a spreadsheet to help them organize their social media content. You can take a look at this, and download our free daily planning sheet here.

Rachel Klaver is a Marketing Strategist specializing in Lead Generation and Content Marketing who leads Identifier Marketing.


Rachel Klaver is a Marketing Strategist specializing in Lead Generation and Content Marketing who leads Identifier Marketing.

Keep it durable

I love the new challenge of jumping into the activity. But to continue, that’s another story!

It’s best to start at a pace you can keep up with and engage in a small amount of marketing, and then once it starts to feel automatic and easy, add something else.

I often say “better to be consistently average than sporadically brilliant”

Your business will benefit from your marketing being broadcast over a period of time, helping people remember you.

Quite often I work with business owners who email their list three or four times a month, forget to come back for eight months, send a few more emails, and then forget again.

If you learn a new skill, break it down into simple steps to create a habit. For example, if you want to use Linkedin, set up your profile and then use two to three weeks to just practice logging into the app every day and connecting with others. Read some messages, then sign out.

Then for the next few weeks, start commenting on other people’s posts, then when you feel comfortable, start posting once, then twice, and up to as many times as you get used to.

It’s about keeping it manageable and seeing it grow over time.

Avoid shiny object syndrome

I’m a sucker for shiny items in marketing. I learned to take a quick look at it and ask myself:

“Is this something in addition to my current plan? “

“Is this something my clients will use?” “

“Is this something I need right now?” “

I was incredibly drawn to Clubhouse when it came out earlier this year.

But using it properly would have meant sucking up time that was better used elsewhere. My clients don’t use it and weren’t interested in it. To top it off, I realized it was my ego that wanted to be a part of it, more than my need to serve my business. So I walked away.

Did I miss? Perhaps. But it didn’t pass the fit test, so I passed it.

Stop looking at your competition

I often remind my clients that you can’t expect them to have the same levels of performance as I do when doing their own marketing. I have been a content writer for over 20 years. I work as a marketer, so I’m still in that space, and I have other people on my team who help with marketing design, writing, and administration.

You don’t know what help other people get to help all of their marketing happen. They may have more time because they are less busy than you, or because they choose to sacrifice sleep.

Focus on what you are doing and stop looking over your shoulder.

Restrict your sources of information

I am very careful to check out who I am and read online. I am constantly learning and developing my knowledge and skills, and am other marketers and writers. I make sure they have values ​​similar to mine and check that I am people who are recognized leaders in their field.

Often the content I read is American and needs to be tailored to our specific Kiwi needs, and I’ll be spending time checking the facts or going straight to the source. I have to do this because I often advise our clients for updates. It is part of my “own work”

However, it is important that you get some advice and help as well.

One of the ways we can get overwhelmed is by collecting too much conflicting information and not having the time to determine what is best for your business.

It’s common to see people asking questions like “What is a great CRM?” “Or” How do I advertise my business? Online, and watch people rush to respond with something that worked for them, but might not be right for the business owner who asked.

If you are going to be using Facebook groups for help and support, take the time to write a detailed breakdown of your business type, where your business is going, and what results you need before you get. some answers. It’s also a good idea to ask people why they recommend it.

Pick someone with whom you identify and understand. There are marketers who I find easy to relate to, and others who make me anxious. Guess which i am and which i am subscribed to?

I asked our Facebook group members what advice they would give to someone who was feeling overwhelmed by information overload. Heather Carrigan, owner of Flax Floristry School, suggested choosing only one or two people to learn from at a time. You don’t need to stay with them all the time, but find someone you trust and commit to listening to them for a month and applying their information.

Prepare to outsource

Getting additional help makes it easier. We recommend that you set aside some money for help for three months before hiring anyone, and start with a virtual marketing assistant to help you with the administrative aspect of marketing, such as marketing. publication of content.

As you grow, you can use team members and outside help to keep everything going, until you have an in-house marketing manager whose job it is to focus solely on marketing.

Rachel Klaver is a marketing strategist specializing in lead generation and content marketing. She owns Identify Marketing, which works with businesses to create the strategy they need to better tell their story to the right people. Tune in to her weekly MAP IT Marketing podcast – created to help small business owners learn about marketing.

Identify Marketing is a content partner with Stuff for specialist small business information. Find Rachel’s events here.

]]> 10 of the best tools to find influencers on social media Sat, 17 Jul 2021 18:04:30 +0000

Social media influencers are the second best allies of digital marketers, second only to reliable and versatile social media tools. SMM tools are numerous; In this article, we will focus on those that offer influencer marketing functionality i.e. identifying and managing social media influencers of different sizes.

Influencer marketing is economical and personal in the best possible way, as it allows brands to build intimate relationships with their customers and reach new audiences through word of mouth from their favorite influencer rather than through targeted advertising or celebrity support. In the all-digital world, influencers can be a brand’s best friend, as long as the brand is armed with the right tools to find the right brand ambassadors.

Let’s look at some of the best social media tools for finding influencers. We’ll explore options for all budgets and activities, so be sure to stay put and try out the tool that seems best suited to your needs.

1. Awario – search for influencers via industry, competition and brand information

Awario dashboard

Awario is a social media listening tool which means it searches social media 24/7 to find every mention of your brand, competition, industry, product or any word -key you have in mind. It then analyzes the data and presents you with the information you need at any stage of your marketing work, from audience analysis to content research.

Awario is a great tool to start with because it allows you to do a quick scan of your business environment and discover niche-specific social media influencers in 3 ways:

  • monitoring your industry – thought leaders and key editors
  • by monitoring your competition – brand ambassadors
  • monitoring mentions of your brand / company / products – influential mentors and potential brand ambassadors

The tool’s Boolean search mode and advanced filtering allow precise laser monitoring and influencer identification, which is great for discovering micro-influencers (10-100,000 followers). Awario allows you to check user profiles and interact with influencers in the app, making the influencer workflow easier.

Price: starting at $ 29 / month. A 7-day free trial is available.

2. Brandwatch – instant discovery of the best influencers

Brand watch

Brandtwatch is another social listening platform that does the job of finding influencers on social media while providing a host of other social listening benefits. Brandwatch is perfect as an enterprise-level social media tool with advanced analytics and trusted insights.

Brandwatch has a database of 450 million people to help businesses find micro-influencers for any niche. The tool leverages its own influencer score to help companies choose brand ambassadors with not only the right following, but proven engagement records as well.

Brandwatch is designed to measure the effectiveness of any marketing effort. As part of its influencer marketing functionality, the tool monitors purchase intentions and assesses campaign ROI.

Price: available on demand.

3. Influencer One – team-based influencer marketing collaboration

Influencer 1

Talkwalker Influencer 1 is an advanced influencer marketing solution for large teams. It draws on a live database of over 6 million influencers and enables businesses to find brand ambassadors, build relationships, as well as plan and execute influencer marketing campaigns. .

Because Talkwalker is an enterprise-grade tool, it’s perfect for large teams managing influencer workflows and campaigns. In addition to sophisticated teamwork features, it offers consistent, reportable metrics that help translate influencer marketing impact into ROI.

Price: available on demand. A free demo is also available.

4. BuzzSumo – influencer and content search on all platforms


BuzzSumo is a platform for content curation, influencer marketing and social media monitoring. It offers smooth navigation through tons and tons of social media posts and connects businesses with influencers along the way. All research results are exportable and shareable for further discussion with the team.

BuzzSumo is also great for identifying surefire boosters to your existing content. By providing you with the most powerful social media influencers, the tool helps promote content organically while growing your customer base.

Search Facebook, Twitter, Instagram and YouTube, analyze influencer performance for the most relevant and revealing metrics, set up influencer alerts so you can react to posts first – and your influencer workflow is ready. !

Price: starting at $ 99 / month. A 7-day free trial is available.

5. Mention – industry analyzes and opinion leaders


Mention is a social media monitoring and management tool that offers strong influencer marketing features. As the name suggests, it is designed to find mentions of all the keywords you have in mind (brand name, competitors, products, etc.) and then analyze the data and discover influencers among a lot of information. precious.

Mention is great for finding influencers from conversations around your own business or the competition. Based on how effective competitors’ influencers are for their respective audiences, reach out to those who make the most meaningful connections and see if you can turn them into ambassadors for your own brand.

To help you better estimate the effectiveness and ROI of influencers, Mention offers built-in influence scores based on the total reach of opinion leaders.

Price: starting at $ 29 / month. A free version and a free trial are also available.

6. Upfluence – data-driven influencer discovery


Upfluence is an influencer marketing platform that helps businesses find brand ambassadors among their own customers and followers or in Upfluence’s 3M + influencer database. The tool offers a comprehensive selection process for influencers with measurable potential and proven records.

To ensure that influencer selection is truly data driven, Upfluence relies on insights ranging from keyword suggestions to Acquired Media Value (EMV). You can also check the price estimates and plan your budget accordingly to make sure that all of the company’s expenses are a good match for the influencers that really drive engagement and deliver tangible results.

Price: available on demand.

7. Traackr – planning and optimizing influencer investment


Traackr is a designated influencer marketing platform that focuses on maximizing influencer investment. The tool has its own database of over 6 million influencer profiles to help businesses find and build relationships with influencers across all platforms and locations.

Traackr is also great for running influencer campaigns. The tool provides customizable workflows for each type of campaign and leverages a predictive calculator to enable brands to better track their campaign budgets.

The analyzes offered by Traackr cover performance by influencer, campaign and program results. By comparing the performance of your market, the tool provides information to develop and manage programs on a global scale.

Price: available on demand.

8. Klear – intelligent influencer discovery and in-depth analysis


clear is influencer marketing software powered by a smart influencer engine that helps businesses discover location and category specific social media influencers. The tool offers extensive filtering to ensure that every brand can find their perfect influencer.

Klear searches for influencers based on region, language, industry, hashtag, price range, previous collaborations, etc. The tool’s AI-based technology is also capable of detecting and flagging fake followers to suggest the most secure and profitable influencer connections.

Once influencers are identified, Klear provides detailed performance and audience analysis to help companies better understand the potential of influencers and measure their future effectiveness.

Price: available after a demo.

9. Grin – advanced management of influencers, creators and campaigns

Smile is an influencer marketing management solution that covers all aspects of the influencer workflow for you. Grin’s suite of recruiting tools allows businesses to find influencers and creators or import their current brand ambassadors for truly seamless influencer management.

Use the tool’s influencer CRM to improve email delivery and set up unique management of influencers, creators, and campaigns. Grin has its own AI tool that makes it quick and efficient to navigate creator submissions as it can sort content by color, post engagement, caption, or hashtag.

Grin’s reporting dashboard is there to make sure that you can always link influencer performance to KPIs and translate progress into solid metrics. Additionally, the tool has ecommerce integration to provide revenue attribution and track conversions.

Price: available after a demo.

10. Veloce – directory of influencers


Swift is an influencer directory and membership service that offers a search engine to help brands identify their perfect influencers. The directory bridges the gap between content creators and businesses and is open for submissions from both sides.

Veloce allows you to search for influencers on social media in a specific country or around the world. In addition to the carefully sorted directory as is, you can further filter influencers to ensure you find creators with the highest reach, engagement, and ROI.

Price: € 9.90 / month. Free access is also available.


Social media influencers come and go. Carefully curated brand ambassadors, on the other hand, tend to last and build a one-sided community. Be sure to test out some of the best social media tools designed to help brands find and manage influencers smoothly and effectively. Hope my list will help you get started.

Vail launches housing and marketing survey Sat, 17 Jul 2021 01:31:00 +0000

The City of Vail survey will measure opinions on a sales tax voting question to fund the city’s residential housing programs and a separate accommodation tax voting question for district marketing efforts. Vail’s local marketing campaign throughout the year.
Daily archive photo

Working with public opinion consultants from Magellan Strategies and Summit Information Services, Vail City Council is organizing a community survey to understand voters’ views on possible voting issues for the Town of Vail municipal election on November 2 .

The survey will measure opinions on a sales tax voting question to fund the city’s residential housing programs and a separate accommodation tax voting question for the marketing efforts of the Vail Local Marketing District. throughout the year.

Community members will be able to participate in the survey by the following methods:

  • Invitation by SMS: Some community members will receive a text with an image of the Town of Vail logo along with an invitation to participate online.
  • Email: The Town of Vail will send an email to its community newsletter database with a link to participate in the online survey.
  • Connect: The link will also be posted on the city’s website atête so that community members who don’t receive text or email can participate.

The survey will be open for community participation from July 16 to 25. The survey should not take more than 10 minutes and all responses will be kept strictly confidential.

This survey is part of city council’s ongoing research evaluating a variety of financing options, including potential sales tax and / or lodging tax increases to meet Vail’s long-term needs. The results of the ballot will be presented to City Council at its August 3 meeting to determine if there is enough support to move forward with any of the voting options.

The November 2 municipal election will include the selection of four members to Vail City Council. The election will be coordinated with Eagle County using a mail-in ballot.

For more information, contact Suzanne Silaiblorn in the communications department at 970-479-2115 or send an email to

Visit Duluth, DECC among City’s 2022 Destination Marketing Contract Finalists Thu, 15 Jul 2021 03:54:35 +0000

DULUTH, Minn. – The Town of Duluth’s main tourism marketing arm since 1935, known as Visit Duluth, is a finalist for next year’s one-year contract, as Mayor Emily Larson may be looking to go in a different direction with the mission of “raising the mark of Duluth”, according to the Qualification request document issued by the city.

The mayor’s office confirmed to FOX21’s Dan Hanger on Wednesday that 28 marketing firms (see below) have applied to be considered finalists to manage the city’s destination marketing.

The city’s attorney said a state statue does not allow finalists to be named publicly during the request for proposals (RFP) process.

But Hanger independently confirmed that Visit Duluth and the Duluth Entertainment Convention Center (DECC) were finalists.

It comes after Mayor Larson asked the Visit Duluth and DECC boards last year to discuss the pros and cons of a possible merger, as the two faced serious financial problems during the pandemic .

Ultimately, the boards felt it was not the right time to vote on a merger.

Visit Duluth and DECC receive millions of dollars in tourism tax revenue from the city each year. With the exception of last year’s pandemic, Duluth’s tourism tax revenue under Visit Duluth’s marketing continued to break records with an annual inflow of around $ 12 million and a leading l occupation of hotels in Minnesota.

Meanwhile, the city has hired Duluth Giant Voices marketing firm to help them decide who gets next year’s marketing contract to not only fill hotel rooms, but also bring in ” innovative marketing and storytelling capabilities at the table ”.

A contractual decision is expected at the end of July.

The list below lists the 28 marketing companies that have applied to become a finalist in the process. The names of the finalists will be released by the city after the official signing of a new contract, according to state law (below), according to the city.

8-bit studio



Bellmont Partners


Creative Arcade


Destination innovate


Hunt the Adkins


Small Company

Lou Hammond Group




Next Bee Media

Cie Padilla


Pilch & Barnet

Preston Kelly

Relics Agency

Rise and shine

Six speeds

Creative swimming


Visit Duluth

Workaholic Marketing

Here is the State Statue provided by the city so as not to publicly identify the finalists. The city also did not specify how many finalists were chosen.

State status

(b) Data submitted by a company to a government entity in response to a request for proposal, as defined in section 16C.02, subsection 12, is private or non-public until the time and date. specified in the solicitation to which the proposals are due, at which time the name of the respondent becomes public. All other data in a respondent’s response to a request for proposal is private or non-public data until the evaluation process is complete. For the purposes of this section, “completion of the evaluation process” means that the government entity has completed the negotiation of the contract with the selected supplier. Once a government entity has completed the assessment process, all remaining data submitted by all respondents is public, with the exception of trade secret data as defined and categorized in section 13.37. A statement by a respondent that the data submitted is copyrighted or otherwise protected does not prevent the public from accessing the data contained in the response.

Mayor Larson has not spoken publicly about this process to date – but she did issue a statement to FOX21 on July 1. You can read it below:

“We have launched a new application and reporting process to increase the transparency of public investments and to better track consumer and tourism activity. We did this to better understand our role and impact on an industry that attracts millions of visitors, hundreds of millions of dollars, employs hundreds of residents, and helps us maintain economic stability year round.

We started with attractions and are now striving to apply that same value-driven approach to the marketing and convention side of our public investment. We are currently evaluating Requests for Qualification (RFQ) submissions and will be issuing a Request for Proposal (RFP) to a number of entities in the coming weeks.

We are confident that this sound and thoughtful process will generate financial value for our public investment and an exciting long-term tourism vision for and with the city. “

Vancouver-based ZoomInfo pays $ 575 million to San Francisco-based marketing tech firm Tue, 13 Jul 2021 17:38:06 +0000

ZoomInfo, the rapidly growing downtown Vancouver marketing company, said on Tuesday it would pay $ 575 million in cash to a San Francisco marketing technology company. This is ZoomInfo’s biggest deal since the company raised more than $ 900 million in its initial public offering last year.

ZoomInfo and, the company it is buying, both provide technology that helps customers improve their selling points. ZoomInfo leverages online sources to help marketers identify specific people within target organizations and tailor their selling points to the best prospects.

Chorus, founded in 2015, provides technology to monitor sales calls, emails and other communications with potential customers. It then analyzes this information to identify the most successful selling points so that marketing teams can replicate them to generate more business.

ZoomInfo said it will combine its own marketing technology with that of Chorus to give customers more tools to increase sales.

Jim Benton, CEO of Chorus, will be ZoomInfo’s vice president for emerging products. And ZoomInfo said it is promoting an executive from its Massachusetts office, Chris Hays, to president and chief operating officer.

ZoomInfo shares rose 83 cents, 1.6%, at the start of trading on Tuesday following news of the deal with Chorus. The stock has traded between $ 30.83 and $ 60.28 in the past year.

Although ZoomInfo does not have a high profile in the Portland area, it is one of the largest and most valuable companies in the area. It has a market capitalization of $ 21 billion and had 1,700 employees across the company at the end of 2020.

ZoomInfo had $ 353.7 million in cash at the end of March, the most recent period for which it released financial results. The company announced last week that it was selling $ 300 million in bonds, which it said it would use to buy back other debt and for general business purposes. ZoomInfo said on Tuesday it would pay Chorus with cash and $ 500 million in new funding.

ZoomInfo reported revenue of $ 476 million last year, up from $ 293 million in 2019. It lost $ 36.4 million in 2020, improving from a loss of $ 78 million the previous year.

– Mike Rogoway | | Twitter: @rogoway |