Marketing – English Daily Wed, 25 May 2022 09:42:14 +0000 en-US hourly 1 Marketing – English Daily 32 32 Fintech Ideas Expands Marketing and Fintech Products to Web3 Wed, 25 May 2022 09:30:00 +0000

NEW YORK, NY/ACCESSWIRE/May 25, 2022/ Fintech Ideas announced the integration of its existing suite of marketing and fintech products into Web3. The move assumes that voucher payment system Libersave and online advertising platform ITTechAV will soon acquire Web3 functionality. This will allow the two industry-leading specialized platforms to sync with blockchain wallets like Metamask and make payments on the Ethereum and Solana blockchains.

The holding company known for developing and operating niche fintech and marketing platforms aims to complete the rollout of the upgrades by the end of Q2 2022.

Acquisition of Web3 functionality

DLTs and blockchain technology offer a wide range of functionality, including decentralized data storage, as well as fast and cost-effective transaction facilitation. Fintech Ideas is betting on the latter, saying the added features will help reduce the costs of running the platforms and, most importantly, streamline the user experience for its users. According to the team behind the holding company, there are no plans to release proprietary cryptocurrencies.

The Web3 inclusion which is to take over both Libersave and ITTechAV is mainly about the backend performance of the platforms and expands the range of payment options for demand and supply.

Libersave is considered one of the most established voucher payment systems on the market. It connects merchants with potential customers, creating organic demand for businesses around the world. The payment platform has already become a household name in Latin America and is rapidly winning over its competition in European and Asian markets.

With the Libersave DLT integration, users will not only be able to perform initial cryptocurrency transactions, but also make their voucher holding rewards withdrawable. Current Libersave users can freeze their vouchers to get a 10% bonus which can then be used to make additional purchases through the platform’s network of available merchants.

“We are strong believers in Web3 technology and the benefits it brings. At the same time, Web3 is mostly accessible only to tech-savvy people, and we plan to conduct our integrations with the goal of changing that. We want everyone our users have access to better and faster services, and naturally, our platforms will support this accelerated adoption.”

Eugen Geptin, CEO of Fintech Ideas

ITTechAV, on the other hand, is a display advertising marketing platform that handles large volumes of online traffic for advertisers with above-average budgets who can run long-term campaigns. Fintech Ideas says its marketing platform is designed to handle a large-scale number of requests and the added blockchain functionality will help secure all data handled by the company’s professional advertising tools.

The marketing platform is also synced with Pushnoti, which is another Fintech Ideas marketing product. Pushnoti allows advertisers to subscribe potential customers to push notifications, which are then used in highly targeted marketing campaigns. Such deep integration between products means that Web3 functionality will at some point cover all products from finance and software development company Fintech Ideas.

About Fintech Ideas

Led by a team of seasoned fintech, investment and software development professionals, Fintech Ideas is positioned as a holding company that builds and operates niche platform-based solutions in finance and marketing. All of the company’s off-the-shelf products target both B2B and B2C audiences, enhancing features that are omitted by conventional key players.

This has grown Fintech Ideas into a software company with over 200 employees, spread across offices in 9 countries around the world, including Germany, USA, India, Israel, Poland, United Arab Emirates, Great Britain, Switzerland and the Czech Republic.

Contact – Alexandre F
Telephone number – +49 30 700 141 244
email –

THE SOURCE: Fintech Ideas

See the source version on

Page not found | The National Law Review Mon, 23 May 2022 01:37:51 +0000

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Marketing Campaign Manager – Axios Charlotte Fri, 20 May 2022 20:41:55 +0000

Boost Payment Solutions is the global leader in B2B payments with a technology platform that seamlessly meets the needs of today’s business partners. Our proprietary technology solutions meet the needs of buyers and suppliers worldwide, eliminating friction and delivering process efficiency, payment security, data insights and revenue optimization. Boost was founded in 2009 and operates in over 35 countries.

Job summary:
The Campaign Marketing Manager will oversee the strategy and execution of high growth demand generation plans, with a focus on email and digital content. This position requires focus on demand funnel marketing planning, process execution and marketing automation. You will be an experienced campaign demand generation/acquisition strategist who is comfortable designing strategies to achieve lead generation and revenue goals. To be successful in this role, you must have strong marketing and communication skills, strong attention to detail, an appreciation for process improvement, and experience working with marketing automation and CRM tools.

• Build, execute and manage comprehensive, multi-channel marketing campaigns aligned with sales priorities and revenue goals
• Participate in cross-functional efforts to drive customer acquisition and retention from all channels
• Work closely with marketing and sales teams to create personas and buyer journeys to optimize channel strategy and audience targeting that aligns with the value proposition of our products
• Manage and build the overall email marketing strategy, partnering with Business Analytics to create segmentation strategies and campaigns that generate more leads and drive retention
• Design customer-facing communications that inform and activate opportunities
• Recommend and deploy email marketing automation capabilities to improve effectiveness and efficiency
• Define and achieve goals, objectives and KPIs and be able to communicate results to stakeholders at different levels


• 3-5 years of related B2B marketing experience required
• A minimum of 2 years of successful experience in a demand generation role
• Expert understanding of a variety of marketing channels, including but not limited to email, webinars, events, direct mail, paid media, partner marketing, and sales representative capacity. sales development to support the efforts
• Direct experience working with marketing automation tools and CRM platforms
• The successful candidate will be a self-starter who is comfortable working in a fast-paced environment
• Experience working with a technology solutions company in B2B payments, accounting/ERP systems or financial services in a marketing or agency role.
• Bachelor’s degree in Commerce, Marketing, Finance or similar degree.
• Experience working with a technology solutions company targeting large enterprise B2B customers.
• Experience with Pardot and Salesforce.

Type of employment:
Full time

$80,000 annual salary, medical vision and dental insurance, 401K, PTO, HSA, FSA, etc.

Charlotte, North Carolina or New York, NY

]]> FTC Tames Lions Making “Made in USA” Claims – Advertising, Marketing and Branding Wed, 18 May 2022 05:28:24 +0000

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Lions Not Sheep is an apparel company that, in its own words, empowers consumers who wear its clothing to “show people that it’s possible to live life like a LION, not like a sheep.” In addition to making people aware of this possibility, the company clearly advertises that its products are “Made in USA”, “Made in America”, “100% AMERICAN MADE” and – to better understand – the “BEST MANUFACTURING EQUIPMENT AMERICAN ON THE PLANET.”

The FTC disagreed with the US-origin claims (but remained largely silent on the possibility of living like a lion). According to its complaint, the company took garments made in another country, removed country-of-origin tags, and printed “Made in USA” on the items. The FTC alleged that in most cases, goods advertised as “Made in the USA” were imported entirely with limited finishing work done in the United States.

Whether or not a product is made in the USA isn’t usually obvious, so when these cases come out, many of us wonder what caught the FTC’s attention. In this case, it’s less of a mystery. In 2020, the company owner posted a video on social media explaining that to make “Made in the USA” claims, marketers must prove that products are “all or nearly all” made in the USA . So far, so good. He then explained that he could hide the fact that the shirts are made in China by ripping out those labels and replacing them with other labels. It’s no longer good.

To settle the case, the company and its owner agreed to pay $211,335 and to change their marketing practices. For example, they cannot make “Made in USA” claims unless:

  • Final assembly or processing of a product takes place in the United States, all significant processing that goes into the product takes place in the United States, and all or substantially all of the ingredients or components of the product are manufactured in and sourced from United States ; or

  • A clear and visible qualification appears immediately next to the representation which accurately conveys the extent to which the product contains foreign parts, ingredients or components and/or processing; or

  • For a claim that a product is assembled in the United States, the product is last substantially transformed in the United States, primary assembly of the product occurs in the United States, and assembly operations in the United States states are substantial.

This case demonstrates that the FTC continues to take “Made in USA” claims seriously. If you are making national origin claims, be sure to take a close look at the FTC’s new Made in USA labeling rule and assess how well you are complying with it. This case also demonstrates that you should not post videos showing how to break the law. If you do this, you might want to be a little more sheepish (and less lion-like) about your practices.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

POPULAR ARTICLES ON: US Media, Telecom, Computers & Entertainment

Grocery price cuts ‘not just marketing’ Sun, 15 May 2022 20:48:50 +0000

From today, Foodstuffs is set to lower and freeze the prices of around 100 items in its stores across New Zealand. The boss of the North Island grocery giant says the move is ‘not just marketing’.

Foodstuffs, which includes the New World, Pak’nSave and Four Square chains, announced last Wednesday that it was reducing the price of 110 items to 2021 prices in light of inflation hitting 6.9%.

The price reduction will see frozen and fresh fruits and vegetables, butter and cheeses, and diapers and soap with lower price tags.

Foodstuffs North Island CEO Chris Quin told Breakfast Monday that “it makes a difference to the food bill people will pay in our Pak’nSave, New World and Four Square stores today.”

READ MORE: Supermarket price war: Food slashes prices of 110 items

Foodstuffs’ move comes after rival supermarket switch Countdown announced earlier this month that it would freeze the price of more than 500 winter essentials.

In March, a Commerce Commission study found that competition in the supermarket sector was not working well for consumers.

The key issue the Commerce Commission said it discovered is that competitors wishing to enter the grocery market face significant challenges, as Foodstuffs and Woolworths have a combined 90% share of the grocery market in New Zealand.

Quin said there is a duopoly in the grocery market due to New Zealand’s size.

“Look, I think in a country of five million people you get models where there are often two big players and several hundred small players and that’s what we have in the food industry.”

READ MORE: Countdown to ‘admission’ price freeze for role in food crisis – Consumer NZ

Quin said he feels Foodstuffs “competes daily with a number of competitors in every community and every region and our owners talk about it all the time in terms of what they do to win customer business.”

He said: “Our mission is to make food prices rise more slowly than all the other costs that are happening in this economy right now.”

Quin says he believes lower prices will make a difference.

“Even on the five or ten most commonly purchased items, it’s 20% cheaper today, so if they [customers] go to our stores and search for throwback logos, they will see where these products are and they can make the choice if it meets their needs, which will help them. »

Marketing and digital media expert Bonin Bough will deliver CREATE Tue, 10 May 2022 20:33:49 +0000

Bonin Bough, marketing expert, investor and author, will deliver a keynote at the second annual conference CREATE: The future of restorationa one-of-a-kind event experience for restaurant chefs presented by Nation’s Restaurant News, this September in Denver.

In a September 20 keynote titled “Hackonomy 2.0,” Bough will discuss how attendees can scale their businesses to connect with consumers in a rapidly changing digital world.

Bough, who is currently chief growth officer for Triller and host of CNBC’s Cleveland Hustles, is also the author of “Txt Me (646-759-1837)”. He previously spearheaded the rapid growth of iconic food and beverage brands as an executive at Mondelēz International and PepsiCo. He has been named to Forbes 40 Under 40, Fast Company’s 100 Most Creative People in Business, and Ebony’s Power 100.

In his keynote address to CREATE attendees, Bough will explain how business leaders can move forward with a hacker mindset and why “breaking things” is the best way to create value in the world. business today.

“We are delighted to welcome Bonin Bough, a leading marketing and digital transformation expert, to share his expertise at CREATE,” said Sam Oches, editor of Nation’s Restaurant News. “There’s no doubt that the pace of change in business has accelerated, and the successful brands of the future are those that make big changes — and make them now. CREATE is designed for bold thinkers and trailblazers, and no one can speak to that spirit of renegade creativity and limitless opportunity quite like Bonin.

Bough will headline day two of CREATE The Experience, which brings together top restaurant leaders for authentic education, connection and celebration. Held at the newly renovated Sheraton Denver Downtown, CREATE is a unique festival-style event that leverages CREATE’s array of on-demand digital and education experiences year-round.

Attendees will also have access to a number of up-to-date experiences, including over 50 cutting-edge speakers on hot business topics, data-rich sessions on the latest food and tech trends, a pop-up food festival ever-changing events, networking opportunities and festive celebrations, all set against Denver’s bustling food scene.

CREATE is presented in partnership with Founding Sponsor Johnsonville, Gold Sponsors The Coca-Cola Company, Texas Pete and Tyson, and Silver Sponsors Ventura Foods and BOHA.

Event passes are on sale now. To visit CREATE to learn more and register to attend.

Facebook Groups Vs. Pages: The Best Marketing Tool for Startups Sun, 08 May 2022 21:44:46 +0000

Facebook Marketing is one of the most effective ways for startups to connect with their target audience. However, startups can use two different Facebook marketing tools: Groups and Pages.

Is there a difference? You might ask. Absolutely! And I’ll show you why in this article.

Although you should have both a group and a page for your startup, each tool serves a different purpose in your marketing strategy. And it’s essential that you use your limited resources to get the most out of your marketing efforts.

We’ll explore the key differences between Facebook Groups and Pages, so you can better understand which to use in your marketing strategy.

What is a Facebook Page?

Facebook Pages are one of the most common tools used by businesses and organizations on Facebook. As a business owner, you can use your Page to create and post content about your business and related topics that interest your audience. It’s like having a website where you can showcase your brand and create awareness.

The most powerful feature of Facebook Pages is their ability to reach large audiences. Facebook business pages often show up in search results, especially when people search for your brand.

This is a great place to add information about your business like store hours, contact details, etc. You can also add a custom call-to-action button to take your audience straight to your website’s landing page. Your Facebook page CTA can also be customized to call your business, chat with it, or go to your app’s download page.

A key reason why you need a Facebook page is to advertise. Facebook Advertising is one of the most powerful tools for startups to market their products or services, and it’s a particularly effective way to target a specific audience.

What are Facebook Groups

Your Facebook business page is like a storefront that you can use to market your products or services. However, it’s not ideal for community building or engagement.

This is where Facebook groups come in. Facebook groups are designed for people who share an interest in communicating with each other. It has a host of features that Facebook Pages don’t offer that make group interactions easier. We will explore these features in depth in the next section.

Facebook Pages Vs. Groups

Let’s break down the differences between these two Facebook features. As we go over the differences, we’ll also highlight the uses and benefits of each.


The first difference between Facebook Groups and Pages is the design.

Facebook pages have a more professional look. They are designed for businesses, brands, and organizations that want a platform to showcase their brand or business.

Facebook groups, on the other hand, are designed for individuals. If someone comes across a group page, they may feel like they’ve been privy to a secret. In private groups, you can’t see what’s posted and who the members are unless you’re a member. Groups look and feel different than pages.


Content creation

As the owner of your Facebook Page, you can control the content posted to your Page. This means you can control your brand’s message to the world.

However, in Facebook Groups, content creation is user-generated. This means that your group members create most of the content, whether it’s asking a question, sharing something, or leaving comments.

You can control who posts to your group and add and remove members, but individuals have a lot of freedom to create content.

Search visibility

Google treats Facebook Pages and Facebook Groups differently. When people search for your business on Google, your page appears accordingly. It’s a great way to get more of your branded content to show up as a top search result when people search for your business.

However, since the content of groups is often hidden, your group is unlikely to appear among the top search results. Although it is essential to have a group on Facebook, you cannot take advantage of it for SEO reasons.


When it comes to ads, Pages have a clear advantage over Groups. You must have a Page to create and run Facebook ads.

This is an essential tool for startups as it allows you to target a specific audience with your ads and increase sales.

However, with Groups, you cannot serve ads. You can share your groups with others and use them to build organic reach, but you won’t be able to use Facebook’s paid advertising features just with the group.

Degree of control over followers Vs. members

You encourage people to “follow” and “like” your business page and “join” your group. When trying to build a following, it’s important to remember that anyone can follow or like your page without being approved by you.

And while you can’t control who follows your page, you can carefully select who joins your group, ensuring that everyone in the group is interested in the topic. You can even set questions for potential members. And this feature helps you decide whether to approve or deny a member request.

This level of control over group members is a great way to cultivate a highly engaged audience eager to consume your content.

Content visibility

One of the biggest criticisms of Facebook is that even if you build a large following, your content isn’t guaranteed to be seen by the people who follow you. Facebook’s algorithm decides what content is shown in someone’s News Feed. Studies show that the average post of a Facebook Page post is only 5.2%.

Compared to pages, you get more reach with groups. Facebook prioritizes content in groups, especially when members interact with the group multiple times.

Whenever a member or admin posts content, group members receive a notification on their phone or computer. This type of commitment with the Group can help you increase your visibility and even boost your sales.

The ability to provide support

If you’re a startup, you don’t have a huge customer service team. And providing customer support can be a full-time job.

With a Facebook page, you can use the Messenger app to provide customer support. You can also create a call-to-action button that connects people directly to your support team.

There are also Facebook bots to help automate conversations and provide insights.

Although groups don’t provide the same type of support functionality as pages, they can be used to provide different support. Instead of just relying on your business to help you, members can ask questions of an entire community. Group members can answer questions, share and find ideas.

This peer-to-peer support can be beneficial for startups trying to provide great customer service with a small team.

Which is the best marketing tool for startups: groups or Facebook pages?

The answer to this question depends on your business goals. If you’re looking to build a brand and generate leads, a Facebook page is the way to go.

Pages give you more control over content, which is essential for maintaining a consistent brand message.

However, if you’re looking to build a loyal and engaged audience that will regularly consume your content, Facebook groups are the way to go.

The level of control you have over members ensures that all members of the Group are interested in your business. And the visibility of group content can help you increase brand reach and sales.

The best marketing tool for startups depends on your specific business needs. However, I lean towards groups as a way to build loyalty and drive conversions.

If you have to choose between reaching the masses and having a personalized reach to a small group of people, always choose the latter. Over time and with regular engagement, you will gain more customers and grow your business.

Anita Borgmeyer Named Vice President of Marketing and Communications at Saint Louis University: SLU Fri, 06 May 2022 22:05:21 +0000

Saint Louis University has named Anita Borgmeyer as SLU’s next vice president for marketing and communications. She begins in her new role at SLU on June 13.

Anita Borgmeyer

Currently vice president of staff for member engagement and communications at Centene Corp., Borgmeyer is a marketing executive with more than 20 years of experience building marketing teams, effectively telling an organization’s story. and creating measurable growth in competitive market environments.

The University conducted a national search for the position, looking for candidates who:

  • Build an appreciation for the University’s mission-focused work regionally, nationally and beyond.
  • Promote important information within and across the organization.
  • Partner in student recruitment and philanthropy.
  • Ensure consistency of official SLU imagery and branding.

“Anita has emerged as the candidate who has the expertise, creativity and vision to elevate SLU’s history and lead our marketing and communications division into the future,” said university president Fred P Pestello, Ph.D.

“I am thrilled and honored to join the Saint Louis University team and community,” said Borgmeyer. “I look forward to partnering with many people across SLU, focusing on our mission and helping propel the SLU brand into the future.”

Borgmeyer has been a leader at Centene for over a decade. Notable among her many accomplishments there, she was responsible for developing the brand image around the company’s health insurance marketplace product, Ambetter. Launched in 2014, Ambetter is now the leading carrier in the market and serves over 2 million members nationwide.

Following the launch of Ambetter, Borgmeyer implemented marketing strategies and communication campaigns to engage members, which significantly increased year-over-year retention. At Centene, she also oversaw significant marketing budgets, the design and content of over 25 websites, as well as the launch of several social media channels and a new digital communications platform.

“Anita knows what it means to tell distinctive stories that are mission-driven and deliver results in a competitive environment,” Pestello added. “She has built high-performing teams, encouraged collaboration across complex organizations, found innovative ways to reach audiences with compelling stories, and measurably increased engagement and constituency loyalty.”

Prior to joining Centene, Borgmeyer served as an account manager at Zeis Group Inc., which specializes in marketing financial institutions, as well as insurance and investment companies, and other financial services.

Previously, Borgmeyer was Director of Client Services at Banyan Communications, a woman-owned, mission-driven agency that creates communications solutions for nonprofits, foundations, community organizations and government agencies.

Borgmeyer earned a bachelor’s degree in broadcast journalism from Missouri State University and a master’s degree in advertising and marketing from Webster University. She is a member of the advisory board at Duchesne Catholic High School in St. Charles, Missouri. She was also the executive director of the Make-A-Wish Foundation’s March for Wishes, a nationwide fundraiser.

Borgmeyer will succeed Jeff Fowler who is retiring after 22 years of service as a leader in various roles at the University.

“I want to thank Vice President Jeff Fowler again for his years of service to SLU,” Pestello said. “Thanks to his work, we have a solid base from which to build the future.”

Marketing Assistant – Pedestrian Jobs Wed, 04 May 2022 05:06:43 +0000

Michael Cassel Group produces and presents world-class musical and theatrical productions. Our reputation for combining artistic excellence with business acumen has positioned the Michael Cassel Group as one of the world’s leading movie theater producers. Through our continued successes, we are expanding the company’s interests to include investing in, acquiring and creating new theatrical intellectual properties in Australia, on Broadway and in the West End.

Job Overview

We are looking for a dynamic and detail-oriented Marketing Assistant to provide general administrative support to our marketing team in our Sydney office.

Main responsibilities

  • Gather agendas and minutes from all marketing-related meetings.
  • Update Salesforce with all marketing and company contact information.
  • Gather samples of all printed materials / advertisements and file them electronically and on paper / archive.
  • Undertake research projects and prepare presentations as required, ensuring confidentiality and attention to detail.
  • Arrange meetings (including but not limited to catering, video conferencing rooms, printing of agendas).
  • Assist in the coordination of the Marketing Director’s agendas, travel requirements and meetings for internal and external stakeholders.
  • Liaise with contest winners by creating and sending letters, recording achievement and contacting winners.
  • Assist marketing managers with sending resources, updating copies and coordinating ticket requests.
  • Assist with MCG website updates and social media postings and planning.
  • Support the administration of the marketing budget (purchase orders, invoices, budget tracking, reconciliation, expense reports and filing).
  • Support relationships with advertising agencies, media and marketing partners.
  • Help organize and run special events, opening nights and launches.
  • Assist in the administration of campaign reports by gathering relevant marketing information from various sources as directed by Marketing Managers.
  • Other tasks as needed.


  • Work collaboratively with internal and external stakeholders.
  • Meet regularly with internal stakeholders.
  • Work collaboratively and willingly in a small, all-hands-on-deck team.
  • Follow all company policies.
  • Model and support the mission and values ​​of the MCG Group by demonstrating inclusive behavior and maintaining a safe and professional work environment.
  • Reflect the company’s culture and brand to external partners and stakeholders by operating in a collaborative, contemporary, innovative, ambitious and, above all, equitable manner.


  • Graduate degree in marketing, communications or related field of study.
  • Strong interest in working in a commercial entertainment company.
  • Knowledgeable and confident social media user.
  • Strong computer skills including Microsoft Word, Excel, PowerPoint and Outlook.
  • Ability to complete work as directed.
  • Business driven and result oriented.
  • Strong numeracy skills.

Capacities and skills

  • Excellent written and verbal communication and presentation skills.
  • Meticulous attention to detail.
  • Ability to think laterally creatively and strategically.
  • Can-do attitude and willingness to roll up your sleeves and do whatever it takes to get the job done.
  • Ability to work well under pressure in a fast paced and constantly changing environment and to meet deadlines.
  • Ability to work independently as well as within a larger team.
  • The highest integrity in professional and personal life.

The job description is not an exhaustive list and may change from time to time to meet the changing needs of the organization.

This role is based in Sydney.

COVID-19 requirements

Note: A successful candidate will need to be and remain fully vaccinated against COVID-19 recognized by Australian authorities/or hold a physician-cleared exemption from the vaccine. Proof of vaccination or exemption will be required prior to any job offer.

About the Michael Cassel Group

Michael Cassel Group recognizes the importance of recruitment that empowers and respects traditionally underrepresented communities.

We aim to enrich our workplace with a diverse offering of voices, perspectives and lived experiences, and to foster a culture of respect and equality among our employees, partners and audiences.

We encourage applications from people of any race, sexual orientation, gender, age, ethnicity, those who identify as First Nations, culturally and linguistically diverse, neurodiverse, those living with disabilities, and those who identify as crossing a or more of these groups.

We invite you to say more about yourself, if you wish, in your cover letter.


Candidates are invited to apply via the Michael Cassel Group website at

We are expecting a large number of applications, so please be sure to include your reasons for applying for this position.

We invite Candidates to provide the following information:

  • current CV;
  • Cover letter including your notable accomplishments and a brief overview of who you are; and
  • Contact details of 2 referees.

Applications with closure Sunday May 22, 2022.

Marketing and media events from May 2 to May 8, 2022 Mon, 02 May 2022 09:00:00 +0000

May 4

May the Fourth (be with you) is the unofficial Star Wars holiday. Expect plenty of branded tweets. As for the Disney franchise, they are releasing a documentary titled “Disney Gallery: The Boba Fett Book,” which is a behind-the-scenes look at the Boba Fett series.

May 5

It’s Cinco de Mayo. Much like St. Patrick’s Day, liquor brands expect bar activity to increase as life returns (somewhat) to normal. Expect plenty of Cinco campaigns, especially from tequila brands.

Fact check: Cinco is not Mexico’s Independence Day, but rather recognizes a key victory for the Mexican Army in 1862 at the Battle of Puebla during the Franco-Mexican War. As points out, “While a relatively minor holiday in Mexico, in the United States, Cinco de Mayo has become a commemoration of Mexican culture and heritage, especially in the regions with a large Mexican-American population”. Of course, many Americans have no idea and just see it as an excuse to get drunk. As documented by USA Today, “A 2018 survey by showed that only 10% of Americans knew the real reason for the party, but it turned into a day when people can get cheap margaritas. and wear sombreros”.

RSVP for Ad Age Next: Multicultural Marketing May 9 at

May 6

Marvel’s “Doctor Strange in the Multiverse of Madness” – not to be confused with the metaverse madness—is coming to US theaters.

May 7-8

Sunday is Mother’s Day. While many brands will look to the sales opportunities that the holidays bring, there’s a growing tendency to treat the holidays with some sensitivity. Last year, brands such as Aesop, bedding brand Parachute and craft marketplace Etsy sent customers emails giving them the option to opt out of marketing, acknowledging that the holidays mean something different for people who have a strained relationship with their mother or who have lost their mother. , especially during the pandemic.