Marketing – English Daily http://english-daily.com/ Sun, 02 Oct 2022 21:11:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://english-daily.com/wp-content/uploads/2021/03/default2.png Marketing – English Daily http://english-daily.com/ 32 32 Tory MPs dismiss critical RSPB campaign as ‘marketing ploy’ | Environment https://english-daily.com/tory-mps-dismiss-critical-rspb-campaign-as-marketing-ploy-environment/ Sun, 02 Oct 2022 18:40:00 +0000 https://english-daily.com/tory-mps-dismiss-critical-rspb-campaign-as-marketing-ploy-environment/

Tory MPs have slammed the Royal Society for the Protection of Birds (RSPB), accusing it of using claims of a government attack on nature as a ‘marketing ploy’.

The bird charity, one of the UK’s oldest and most respected conservation organisations, has joined other leading environmental NGOs in the country, including the Wildlife Trusts and the National Trust, to condemn the mentioned plans to create investment zones – which would weaken environmental protection – and to get rid of the post-Brexit nature-friendly agricultural subsidy.

They encouraged their supporters to lobby Tory MPs over the proposals which they say strike at the heart of environmental and wildlife protection. The Charities campaign is asking members to contact their Tory MPs so they don’t doubt their opposition to the proposals.

But MPs responded to voters by criticizing the RSPB, which issued a grassroots call to action for its 1.2 million members.

Derek Thomas, the Conservative MP for St Ives, has accused the bird charity of spreading ‘false claims’ in order to boost its mailing lists.

He told one constituent, who emailed their response to the Guardian: “These CTAs (calls to action) are part of the marketing strategy of many charities; by asking you to write, they get increased engagement with their charity (not to mention your contact information), all at no cost to you. Many of them have found that these CTAs writing letters add more numbers to their mailing list than CTAs asking for donations. The genius of this marketing strategy is that the claims you’re complaining about don’t even have to be true.

“And there is absolutely no truth to the RSPB’s allegation that the government is launching an attack on nature.”

Other MPs suggested to their constituents that the RSPB had set out to “upset people”.

Sir Bill Wiggin, the MP for North Herefordshire, responded to a constituent by commenting: “I would like to assure you that the claims that the government is backtracking on its commitments to our agricultural reforms or nature are totally false.

“It often happens that rumors or campaigns are designed to upset the right people but fortunately turn out to be false.”

And Mike Wood, the MP for Dudley South, sent a furious missive about the bird charity to one of his constituents.

He wrote: ‘I don’t know if the RSPB have really misunderstood what is being offered or if they are being mischievous but either way their tweet feed sucks,’ adding that the charity was ‘ completely irresponsible” to make such claims.

Greg Clark, the MP for Tunbridge Wells, was more measured in his response: “I think one or two of the organizations in this area have rather taken the plunge in expressing great concern without seeing what is being proposed for the areas of ‘investment, the content of which it has not yet been published.

Despite these claims by MPs, the government has yet to commit to specific laws that exist to protect wildlife from development, or to maintain funding for nature in the environmental land management agenda. Environment Secretary Ranil Jayawardena tried to reassure the public that he was committed to a “strong environment”, but gave no political commitment.

Wildlife Trusts campaign manager Kaye Brennan said she was appalled by the MPs’ responses.

She said, “Here’s what they’ve said so far. RSPBs are ‘liars’, it’s all just a ‘communications glitch’, established and respected green charities are ‘making it all up’ to create ‘hysteria’ to force an ‘increase in the number of members” to allay people’s fears.

“Fortunately, I can refute. It’s in no one’s interest to make this shit up. We [already] have enough to do.

“To call the RSPB and other NGOs ‘liars’ is disgusting and a disgraceful response from an elected representative to his constituents.”

An RSPB spokesman said: ‘Nothing we have heard so far from the UK Government has addressed our concerns despite many opportunities for reassurance. It’s the specific detail that really matters here. Having an environmental bill with strong goals is a good start, but if you strip away the underlying mechanisms and protections by which you achieve those goals, they make next to no sense.

“So, for example, we desperately need to know whether the UK Government will commit to retaining key nature protections in the Habitats Regulations of UK legislation beyond December 2023, without weakening the protections.

“A healthy environment is an integral part of a healthy economy; a deregulated environment will drive the economy to failure. Without these detailed assurances, the UK government’s announcements continue to be an attack on nature.

The Department for Environment, Food and Rural Affairs said it had no comment.

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Day’s Jewelers promotes Lévesque to VP of Marketing – JCK https://english-daily.com/days-jewelers-promotes-levesque-to-vp-of-marketing-jck/ Thu, 29 Sep 2022 14:13:10 +0000 https://english-daily.com/days-jewelers-promotes-levesque-to-vp-of-marketing-jck/

Nikia Levesque (pictured) has been promoted to vice president of marketing for Waterville, Maine-based chain Day’s Jewelers.

Levesque was previously chief marketing officer for the eight-store chain, which has stores in Maine and New Hampshire.

Lévesque has worked for Day’s Jewelers since he was a teenager. She began her career as a service specialist at the company’s location in Waterville. Since then, she has worked as a sales associate at Day’s Jewelers’ Waterville and Augusta, Maine, and at her corporate office as a merchandising intern, marketing coordinator, and most recently, director of marketing.

Levesque holds a bachelor’s degree in international business and logistics from the Maine Maritime Academy.

“I entered the jewelry industry and Day’s Jewelers when I was just 16 and developed a real passion for the industry and a love for this company and our employees,” Levesque said in a statement. “I am excited and determined to lead our marketing team into the future.”

In his new position, Lévesque will provide leadership, orientation and career development training to the entire Day’s Jewelers marketing team. She will also oversee Day’s website and e-commerce division, and serve on the company’s board of directors.

Levesque takes over from former Day’s owner Jeff Corey. Corey will remain on the company’s board of directors.

Corey and his wife Kathy bought Day’s in 1988 and owned the business until November 2021, when they transferred ownership of the business to Day employees under a stock ownership plan employee (ESOP).

The company is currently run by Joseph, the son of Jeff and Kathy.

“I first met Nikia when I was 16 at a mutual friend’s graduation ceremony,” Jeff Corey said in a statement. “I knew straight away that she belonged to the Day team. Retirement will be much easier for me knowing that our marketing department is in good hands.

Image courtesy of Day’s Jewelers

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Scottsdale-based, female-led marketing agency marks landmark year https://english-daily.com/scottsdale-based-female-led-marketing-agency-marks-landmark-year/ Mon, 26 Sep 2022 21:48:00 +0000 https://english-daily.com/scottsdale-based-female-led-marketing-agency-marks-landmark-year/

The James Agency, Scottsdale’s full-service, women-led integrated marketing agency, has grown its team by 30%, consisting almost exclusively of new and expanded positions based on client and market demand. Additionally, TJA signed 15 new clients in 2022, marking a landmark year for the 17-year-old agency.

According to a press release, TJA also named its first president, Megan Simoes, in June, and promoted longtime account manager Andrea Fogarty to director of client services. In 2022, TJA added new employees in the areas of customer services, social media, paid media, public relations and graphic design, as well as a new video production position.

“My optimism for The James Agency has never been higher,” CEO Veronique James said in the statement. “Megan and I have curated a roster of thoughtful new hires and have retained nearly 90% of our staff in 2022. In an industry with high turnover, we have one of the best retention rates in the industry thanks to a strong company culture, comprehensive maintenance process and adaptability to changing times.

TJA has consistently made it to lists of the best places to work in the industry, including earning second place in the “micro” category from Phoenix Business Journal in 2022.

The company continues to expand its team and is currently looking for candidates for account manager, project manager and customer service coordinator positions. Interested candidates can submit their resume at www.thejamesagency.com/careers.

TJA added Lerner & Rowe, Caffe Vita, Belgravia Group, Revel Communities, SweetLeaf and several others to its list of partners in 2022, leading marketing efforts in a variety of disciplines such as paid media, web development, marketing by e-mail, creation and public relations. . Other long-time TJA clients include The Valley Ho Hotel, Fiesta Bowl, Travel Costa Mesa, National Harbor, Octane Raceway, Mavrix, and Medieval Times Dinner & Tournament Scottsdale.

To learn more about The James Agency’s marketing services and team, visit www.thejamesagency.com or like TJA on Facebook, Instagram, LinkedIn, TikTok and Twitter.

The James Agency,

Veronique James,

Megan Simos,

Andrea Fogarty,

Marketing jobs in Scottsdale,

marketing scottsdale az

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Holiday Email Marketing Tips for Winning Peak Season Customers https://english-daily.com/holiday-email-marketing-tips-for-winning-peak-season-customers/ Sat, 24 Sep 2022 10:08:28 +0000 https://english-daily.com/holiday-email-marketing-tips-for-winning-peak-season-customers/

The holiday season offers the best chance to win over buyers and boost your business growth. Your customers are looking for the best deals and what better than to use personalized email communications to promote your offers? So, to make it easier for you and help you grab the customer’s attention, we’re here with actionable email marketing tips for better holiday campaigns.

To make it easier to understand, we have divided the advice into five distinct sections. Let’s start with the first, the content of your vacation emails.

1. Content of emails

Create exclusive content based on audience interests and preferences.

Video content is becoming increasingly popular with the growing user base on Instagram, TikTok, and YouTube. Try incorporating short videos and visual content into your holiday emails.

One important thing to keep in mind is that people also shop for family and friends during the holiday season. Thus, you should pay more attention to browsing history rather than their past purchases.

Send valuable content based on your target market and industry. For example: if you are in the travel industry, ask yourself if this is an attractive offer to inspire wanderlust in readers.

Address customer pain points during the holiday season and let them know how your product makes their life easier. In addition to easy returns and free shipping, mention in emails that you offer gift wrapping. This is an important aspect that would attract the customer to buy from you.

Use the power of user-generated content and include social media images that build brand credibility.

Recommended for you: How to get more traffic through content marketing?

2. Design and development

email-newsletter-website-communication-message-media

Increasing email ROI is all about reaching as many people as possible. And it is possible by creating accessible e-mails. Use concise copy and subtle visuals that are well received by all subscribers, regardless of visual or cognitive limitations. Add relevant alt text to explain what the visuals are about. Avoid using flashy animations with a blink rate between 2 and 55 Hz. As most users prefer dark mode on their device, create dark mode compatible emails that display well on all devices regardless of the UI setting. Always use Litmus or Email on Acid to test your emails before sending them. If you spot rendering issues in a messaging client or device, investigate a workaround or provide an appropriate fallback.

If you have a large number of users accessing email using Gmail, you can send AMP emails to create interactive emails that work like microsites. These emails help boost subscriber engagement while driving more conversions. Just make sure your ESP supports AMP technology.

Use red, blue and white colors and visual elements that smack of the holidays.

3. Deliverability

Applications-Phone-Communication-Email-Google-Notification

Set up a new subdomain for the holiday season. As sending volumes are sky high these days, it is advisable to create a new subdomain for holiday email campaigns. It will keep your existing domains off the radar of ESPs and ISPs.

It goes without saying that you should monitor all metrics related to your campaigns and keep optimizing future emails accordingly. Clean up lists before you start your holiday email marketing.

4. The X Factor

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Think out-of-the-box and deliver unique email designs that reduce noise in the subscriber’s inbox. Most marketers use the same automation campaigns even during the holiday season. It would be great to revamp the automation strategy and include exclusive holiday-related offers in your welcome emails, cart abandonment emails, and re-engagement emails.

The holiday season is a great opportunity to revive dormant leads. Share deals, content, or updates they can’t say “no” to.

5. What should be avoided?

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Unless you’re sending personalized emails with dynamic content, avoid emailing everyone on the list. Email fatigue is likely to increase during the holiday season. Thus, you need to time your campaigns and adjust the content according to the subscriber’s needs. Of course, you want to get the most attention during this peak season, but don’t automatically send your campaigns to non-openers. The reason is that your open rate may not be recorded accurately due to Apple’s MPP. And sending too many spam emails can frustrate your subscribers and lead to spam complaints or unsubscribe.

You might also like: What techniques and tools help you improve your marketing and sales leadership?

10 Experts Share Practical Holiday Email Marketing Tips to Help You Cut Through the Noise (Infographic)

Every year, the competition in the inbox gets more and more intense during the holiday season. Following these tips will surely help you overcome the bottleneck and come out a winner.

For more tips and expert advice, visit our infographic: 10 experts share actionable insights for holiday email marketing to cut through the noise.



Author-Image-Kevin-George

This infographic is provided by Kevin George.  Kevin is the Marketing Manager of Email Uplers, one of the fastest growing custom email design and coding companies specializing in creating professional email templates, converting PSD to HTML emails and free responsive HTML email templates.  He likes to share his thoughts on email marketing best practices on his blog.

Disclosure: Some of our articles may contain affiliate links; this means that every time you make a purchase, we receive a small commission. However, the data we produce is reliable; we always screen and review all information before posting it to our website. We can assure you that you will always get authentic and valuable knowledge and resources.

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Can influencer marketing thrive despite the recession? https://english-daily.com/can-influencer-marketing-thrive-despite-the-recession/ Thu, 22 Sep 2022 10:01:48 +0000 https://english-daily.com/can-influencer-marketing-thrive-despite-the-recession/ If you need a sign to get started in influencer marketing, this is it. Lauren McFarland of Journey Further tells us he can solve multiple business challenges at once.

As Henry Ford once said, “stopping advertising to save money is like stopping your watch to save time.” We know from previous economic downturns that companies that continue to advertise at the same or even faster rate achieve higher post-recession growth rates than those that cut budgets.

Most companies are probably discussing how they can spend smarter without increasing their budgets. But influencer marketing is a channel that allows companies to stretch their budgets further and get more for their money.

Influencer marketing offers brands an affordable way to connect with their audience. Money spent on influencer marketing will generate more ROI than the same amount spent on TV.

Meta reported that branded content ads have a 31% lower cost per purchase, compared to typical ad campaigns, so we know that influencer content generally performs better. We also know that people trust people, not brands. Smart brands will consider how they use influencer content beyond the influencer channel.

Some of your competitors will reduce their spend across all channels and they will slip into the minds of consumers. Take advantage: Be there for your customers and partner with influencers who create content that resonates with them rather than angering them.

How to thrive (not just survive)

The landscape of influencers is huge; most companies are already getting into influencer marketing, whether through giveaways, brand ambassadors, campaign activities, or an ongoing approach. However, companies and teams responsible for the activity cannot simply dabble in and expect to see success. Instead, brands need to ask themselves if their current strategy can thrive and survive a recession.

An effective way to do this is to perform an influencer audit. By integrating your influencer team with the strategy and analytics teams, you can understand who your key audiences are (or should be), where they shop, where they spend their time, and what motivates them.

Despite declining levels of disposable income following a recession, a big benefit of influencer marketing is that it allows businesses to be nimble. So, if you’re planning to change your product or services to be more affordable to customers like Boots and their new everyday range, influencer marketing is a great way to build awareness for your brand.

Having an influencer’s seal of approval will give gravity to your product while earning consideration and loyalty from your target audience.

Show you’re listening

At a time when it can be difficult to retain and attract new customers, working with influencers could create an opportunity to better understand your customers. Influencer marketing is not just about posting product photos in exchange for money. Try working with a group of influencers, preferably ones you have existing relationships with, and ask their audience what they would like to see more (and less of).

The information you receive can then feed your strategy and your customers will be more loyal because they are listened to. Likewise, if they feel they are being ignored, you will be ignored.

Influencer marketing is not like other channels as it provides solutions to an array of business challenges: creation, reach and content for branded channels, allowing brands to stretch their budgets. Think carefully about how and where this content should be used, and make sure you have permission from your influencer partners to do so.

Finally: Influencer marketing is not just about brands or agencies. Influencers are humans, so when it comes to negotiating deliverables and terms, remember they can feel the pinch too.

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Anatomy of an Email Marketing Strategy: From Discovery to Conversion https://english-daily.com/anatomy-of-an-email-marketing-strategy-from-discovery-to-conversion/ Tue, 20 Sep 2022 09:33:58 +0000 https://english-daily.com/anatomy-of-an-email-marketing-strategy-from-discovery-to-conversion/

Content continues to prove itself as an invaluable part of a marketing strategy, for both B2C and B2B. Brands that make it a point to create and deliver engaging and useful content can keep their audience engaged, earn their trust, and establish themselves as an authority in their field.

Content strategy can play a major role in achieving business goals – according to Semrush’s Global State of Content Marketing 2022 report, more than three-quarters (78%) of brands that have achieved their business goals have a documented content marketing strategy, while 81% of businesses that didn’t meet their goals don’t.

Content has a role to play throughout the customer lifecycle, although it has the most impact when delivered at the right time, which is where email comes in.

Mapping the right content at the right time in the customer journey and delivering it via email can be extremely effective. With consistent delivery of quality, relevant, and valuable content, you get higher quality leads and customers who are more likely to stick with you, as well as the ability to learn more about your audience and what he wants, thus continuing the virtuous circle.

In this article, we’ll look at how you can effectively integrate content into your email strategy in three steps: map the customer journey, gather the right content, and bring the two together in an email program.

Step 1: Understand the customer and map their journey

As with every marketing campaign, the best place to start is to understand your audience. First, leverage all the information you have about your existing customers to develop different personas, before charting the journey they take with you from awareness to conversion and beyond.

Think about the prospect’s needs, challenges, and concerns at each stage of this journey. Next, identify the points at which they will be most receptive to content from you and determine what that content should look like.

An important point to keep in mind is that your messaging and content strategy should be aligned with broader business marketing goals. According to a 2019 survey by the Content Marketing Institute, the two main benefits of a documented content marketing strategy are the alignment of teams around common missions or goals, and the ability to more easily determine the types of content to develop.

If your business goals are well defined, content strategy goals will follow more naturally. It also means you’re less likely to waste money and effort on campaigns that don’t produce meaningful business results.

Step 2: Gather the right content

At this point, you should have a good idea of ​​the content you need, and luckily it may not be necessary to create it from scratch. It can be much more efficient to update or reuse content that already exists in the company, which you can find with a content audit. This is where you take stock of all the content you have on your site, such as blog posts, videos, guides, white papers, and survey results, noting what content is performing well or has tendency to incite action.

If it’s necessary for you to create new content, be sure to think about who your audience is as an individual – where they work, their life stage, their challenges, what they enjoy, where they get their information – as well as where they are on the customer journey, to guide what you create.

Step 3: Align content with the customer journey

Once you understand the likely journey the prospect will take with you and the content they’ll be most receptive to, it’s time to combine the two with your messaging strategy.

With a mass communication and marketing automation platform, like Everlytic, it is possible to set up automated workflows that send emails in response to certain behaviors, ensuring that the prospect receives the right content at the right time. good time. Plus, if you have segmentation in place, you can tailor the email and personalize the content in it based on their profile, making it even more valuable.

For example, when the Independent Institute of Education (IIE), South Africa’s largest private higher education institution, wanted to convert potential leads into applicants and ultimately into enrolled students, they used Everlytic to create a series of emails to encourage those who wanted to continue their studies.

A series of emails and text messages were sent to contacts over time, which were triggered by their behavior. The message content, of which there were five variations, would reflect where the recipient was in the integration lifecycle. The IIE credited the campaign as a factor in the 20% growth in student numbers the following academic year. This fast-paced approach also relieved their sales and marketing teams.

One of the most useful features of email is that it is a two-way street. Yes, you send the prospect content most relevant to them, but you also have the ability to learn more about them based on their behavior – what emails they open and when, which links they click on – as well as what they tell you directly (via surveys for example). Leveraging this information throughout the lifecycle gives you the flexibility to adjust your strategy as needed.

A few examples of the types of content that work best at each stage of the customer journey are given below, keeping in mind that any successful campaign – content or otherwise – must balance the needs of the customer with those of the business.

Consideration

At this point in the interaction, you have the prospect’s attention. Now it’s up to you to help them make an informed decision. Educational content, such as guides, original research, or case studies work well here. While the ultimate goal is for the prospect to convert, this content shouldn’t be sales-driven — rather, it should offer value to the recipient while establishing your expertise.

Conversion

The prospect is now a customer. At this point, you might consider sending additional information about the product or service they just purchased and related items they might find useful, laying the groundwork for another sale. You also have the option to find out more about the customer and their experience by sending them a survey, for example.

Retention

Now is a good time to reward the customer for their business and show your appreciation by continuing to provide them with valuable content. From a business perspective, another goal could be to make the customer an advocate, which could start with an invitation to leave a review.

The success of such email campaigns requires a long-term view. This means paying as much attention to what happens after the sale as before. At Everlytic, we imagine the digital marketing funnel as an hourglass, where pre-purchase stages, including engagement and research, represent the upper room, while post-purchase stages, including retention and advocacy, are in the lower house.

How does this work in practice? One strategy is to use messaging to keep your customers engaged and satisfied long after they make their first purchase from you. For example, when tire retailer TiAuto Investments (Pty) Ltd sought to keep its customers engaged after visiting one of its service centers, it used Everlytic to develop an automated workflow that would send messages – by e-mail or SMS – asking them to give their opinion. about their experience or reminding them when it was time for another service.

Since implementing the workflow, the company has seen an increase in service delivery in its retail stores. The approach also helped them better manage their workload and understand how it could improve their experience.

Delivered at the right time, content can be the crucial factor that turns an undecided lead into a satisfied customer, or a one-time buyer into a repeat customer. With a responsive messaging strategy and delivery system, it’s possible to create those moments at scale.

To learn more about creating automated email campaigns that keep prospects and customers engaged, contact Everlytic for a free consultation.

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Is farmed fish “sustainably sourced”? – Advertising, marketing and branding https://english-daily.com/is-farmed-fish-sustainably-sourced-advertising-marketing-and-branding/ Sun, 18 Sep 2022 09:10:20 +0000 https://english-daily.com/is-farmed-fish-sustainably-sourced-advertising-marketing-and-branding/

The Federal Trade Commission’s Green Guides provide advice on how to make environmental marketing claims that are truthful and not misleading. The green guides explain how to make claims such as “recyclable” and “made with renewable energy”, and they also warn against general environmental benefit claims, such as “eco-friendly”.

The Green Guides were last revised in 2012, so they lag a little behind on a number of key claims, such as ‘sustainable’ and ‘circular’, that advertisers commonly use today to market environmental benefits of their products. Late last year, however, the FTC announced that it planned to launch a review of green guides in 2022. So over the next year, we should expect to see new guidelines from the Commission on how she views green claims, which will hopefully include guidance on some of the new types of claims marketers are currently using.

In the meantime, there’s plenty of other green marketing activity going on, which may give us some clues as to how the FTC can address these issues when it addresses them. For example, the International Chamber of Commerce recently launched its updated Framework for Responsible Environmental Marketing Communications, which provides helpful guidance on some newer claims. The National Advertising Division of BBB National Programs, in its rulings, is also grappling with some of these new claims. Some states, such as California, are passing new environmental marketing laws. Additionally, the FTC has issued warning letters warning marketers against claims such as “sustainable” and the like. And there’s no shortage of other regulatory action and lawsuits to challenge all the different types of green claims.

One of the areas we are watching closely is how the courts and self-regulatory assess sustainability claims, as ‘sustainable’ claims are widely used by marketers but not covered in green guides. . When the green guides were released more than a decade ago, the FTC said it didn’t have enough evidence about the meaning of the claim to provide guidance on how to use it.

Recently, in a false advertising lawsuit against ALDI, the supermarket chain argued that its claim that its salmon was “sustainable” was inflated. The court, however, found this argument to be quite fishy, ​​saying that ALDI claimed its product was “sustainable” in order to “tie its product to at least some environmental benefits”. Accordingly, it can reasonably be inferred that ALDI’s label suggests, at a minimum, that its product is manufactured in such a way as to minimize negative impact on the environment, which may be actionable as something beyond the buffoonery.”

Recently, a federal court in Massachusetts ruled on another case that provides a bit more guidance on what “durability” claims may communicate to consumers. In the lawsuit, some consumers sued Gorton’s – which is apparently the largest producer of fish fingers in North America – alleging the company falsely claimed its grilled tilapia product was “sustainably sourced”.

The plaintiffs claimed that this statement was false and misleading because tilapia is “industrially farmed using unsustainable practices that are environmentally destructive and inhumane”. The plaintiffs point to the fact that some of Gorton’s tilapia comes from large industrial fish farms in China and that Monterey Bay Aquarium Seafood Watch had specifically warned consumers to avoid tilapia raised in China due to sustainability concerns. The plaintiffs alleged that the use of pond aquaculture by Chinese fish farms – where, apparently, thousands of fish are crammed into shallow ponds – not only creates various environmental hazards, but mistreats the fish. Gorton’s, however, argued that its farming practices are sustainable, relying on credible third-party certifications to ensure it followed industry best practices.

On a motion to dismiss, the court allowed the case to continue, but limited the scope of the plaintiffs’ claims. The court found that the plaintiffs had made a plausible claim that the company’s tilapia came from Chinese fish farms that are unsustainable due to their alleged environmentally destructive and inhumane practices. The court also held, however, that the fact that the fish was farmed – as opposed to wild – did not necessarily mean that the fish was not sustainably sourced. The court wrote, “To the extent plaintiffs cast a wider net in arguing that only wild-raised tilapia are sustainable, they will end up empty.”

Why is this case significant? One of the concerns with “sustainability” claims is that regulators and complainants may argue that “sustainable” means that the production of the product has no negative impact on the environment. If sustainability means “the ability to meet the needs of the present generation without compromising the ability of future generations to meet theirs”, how do you claim that a product is “sustainable” if there is an unavoidable negative impact on the environment? This court, at least, seems open to the idea that “enduring” claims can communicate something more nuanced than that.

Spindel versus Gorton2022 WL 3648823 (D. Mass. 2022).

Originally posted by Advertising Law Updates

www.fkks.com

This alert provides general coverage of its domain. We provide it on the understanding that Frankfurt Kurnit Klein & Selz does not here undertake to provide legal advice and will not be liable for any damages resulting from any error, inaccuracy or omission. Our attorneys practice law only in jurisdictions where they are duly licensed to do so. We do not seek to represent clients in other jurisdictions.

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5 Essential Marketing Tools for Newbie Businessmen https://english-daily.com/5-essential-marketing-tools-for-newbie-businessmen/ Fri, 16 Sep 2022 00:49:29 +0000 https://english-daily.com/5-essential-marketing-tools-for-newbie-businessmen/

Entrepreneurs and startups face an unimaginable challenge to effectively present their ideas in an increasingly digital space. It’s no longer about creating great content and sitting on your couch to get great results. Here are five essential marketing tools that can be used for entrepreneurs and startups.

Today, especially in the context of the pandemic, you have to go the extra mile to build relationships with your readers.

Do you rarely convert prospects into satisfied customers when you don’t address their concerns and questions during the process?

But how to start?

We’ve listed five essential marketing tools that you shouldn’t leave out of your video and social media marketing plan. By using videos, you can create great content for your social media and pages and build customer loyalty.

Demonstrate your expertise with downloadable written materials

Whatever your business, whether it’s marketing tools or gardening tools, it’s possible to deliver high value to potential customers.

It is a standard that many companies currently use to display their knowledge on a particular topic. There are many options to choose from, including:

  • Collections of your most popular blog posts or essays that delve deeper into the most important topics.
  • “Ultimate Guides” and Workbooks for those wishing to learn a specific ability.
  • Instructions for your customers to learn how to get the most out of your service.

If your content is excellent and easy to read, people will probably consider you a reliable service provider. The benefit of free written material is that readers must sign up for your mailing list to access the content. People will consider your offers over others.

To be successful with e-books, you don’t need to create something revolutionary. Instead, try to develop content that sets you apart from others. For example, many writing guides are available; however, not all of them give specific guidelines on creating an engaging hook.

Bonus Tip: You can use the eBook’s long form to create short blog entries, infographic videos, or newsletters. Anything that will help keep your content fresh. Be sure to give another perspective or expand on the ideas in the eBook.

Get your message across with powerful animation.

Similar to e-books, making videos to promote your brand is not about brazenly advertising your products, but showing yourself as a professional and trustworthy company.

Incorporating videos into your marketing tools can be an extremely flexible solution. The videos you create will provide information and tips and tricks on topics related to your business. For example, there are a variety of videos you can create to track prospects through every step of their buying journey.

The production of animated videos is particularly useful for framing problems. It then shows how your solution can improve the lives of viewers. Using vibrant images, likable characters, and a captivating story, you’ll help your potential customers understand their needs. All this while watching a fun and entertaining video!

You make this content available on your landing pages and social media profiles can help you distinguish your solutions and ideas from similar solutions from other brands.

bonus tip: Audiences like to interact with videos. When you’ve created them, be sure to share them on all platforms and don’t be afraid to repurpose your videos as shorts for marketing tools.

Fun and informative videos designed for a particular social media platform can be a great source for encouraging interaction.

Create amazing sweepstakes and contests to attract your prospects

The chance to win the prize of your choice entices your potential customers to interact with your business. With services like Rafflecopter and ShortStack letting you run sweepstakes and contests via email, it’s now easier than ever.

One concern you may have is whether this method is effective. But, in the end, isn’t it more about winning than giving something?

Indeed, sweepstakes and contests are not only good for creating buzz around your business and conducting research. The most crucial input options are:

  • The participant’s name.
  • E-mail address.
  • Number for the phone.
  • Address and postal code.

The key to creating amazing sweepstakes and contests that generate leads is to offer a prize. Chances are you’ll get a lot of entries using a MacBook as well as Super Bowl tickets, but very few of them will convert into leads.

Instead, you should give something more relevant to your customers. A good option is to give a gift that complements your own. For example, if, for example, you are a specialist in the sale of drinks, a set of personalized glasses could generate a huge response.

A tip to consider: When you start your business, consider partnering with other individuals to pay your price. For example, many brands seek to promote their products to other customers.

Grab the attention of your visitors with optimized landing pages

Landing pages can be a fantastic opportunity to display your content and communicate your ideas in detail. The general rule is that landing pages should be informative and clear to convey the value of your product or service.

Choose clean, minimalist designs that draw attention to your product or CTA. For example, if you have created videos or images related to your product, they should be placed at the top of the page and not contain distracting elements that could distract from your site.

bonus tip: Deciding on the ideal location for your forms is crucial to ensure that people who want to know more sign up to your mailing list and download your material.

The user should not have to scroll to the end of the page to locate the form. Instead, place the form in the upper right corner. Take note of your data and metrics to measure content placement responses and engagement.

Launch promotions and offers on social networks

Establishing a strong social presence on the internet is a crucial part of any business or startup that aims to establish an established relationship and build trust with potential customers.

Some think that social media marketing is just a hurdle that every startup has to clear to reap the benefits in the distant future. I get it, and a lot of people do unless you know how to run your promotional campaigns.

To successfully run social media promotions and deliver, you need to establish your goals.

Although promotions are very effective in attracting new customers, you can also use regular promotion cycles to attract existing customers and increase retention.

It’s not about promoting, making money, it’s about finding real marketing gaps and then developing specific promotions and offers to target them.

Extra tip: Often, we need real-time experiments to determine if we are effective in using promotions. Many options are available, such as RevLifter and Rignite can help you easily create and share promotional material and provide comprehensive reports that allow you to monitor and analyze information. You can also use live streaming platforms to promote your business and receive instant feedback and metrics that you could use to improve future campaigns.

It’s time to start

We looked at the function of marketing tools that turn casual web surfers or social media users into potential customers and loyal supporters of your business.

You need to work with your social media channels because that’s where people are most likely to hear about your company’s brand. Make people feel important by sharing freebies and promotions on social media platforms.

Together they will allow you to have a successful first time with your online business.

Featured Image Credit: Pexels; Provided by the author; Thanks!

Osama Saleem

Usama Saleem is an SEO Analyst at SeeBiz Inc. He is a business analyst who helps businesses improve their search visibility and increase sales and revenue.

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Why Small Businesses Should Invest in Social Media Marketing https://english-daily.com/why-small-businesses-should-invest-in-social-media-marketing/ Tue, 13 Sep 2022 23:21:02 +0000 https://english-daily.com/why-small-businesses-should-invest-in-social-media-marketing/

A few years ago, using social media for business was alien, but not anymore. Today, social media platforms play a major role for businesses of all sizes. The marketing importance of social media platforms like Facebook, YouTube and Instagram is immense. Not only is social media marketing beneficial for big businesses and brands, but also for small businesses, and here’s why.

Free access to a wide audience

Anyone can use social media and hence the number of social media users is in the billions. A brand can find a massive base of potential customers on a single platform. Therefore, small businesses should use social media platforms to easily connect with larger audiences in a cost effective way.

Additionally, most social media platforms support the use of hashtags. With the help of relevant hashtags, you can get new customers for free.

Creates brand awareness

Social media platforms have a clear advantage over other traditional social media platforms in creating brand awareness. With brand tone, message and content as cool picturesit provides brands with a platform to reach millions of people they can connect with every day.

With brand awareness, it is possible to increase the number of followers on social media platforms. Therefore, it becomes easier for small businesses to increase the conversion rate. Currently, many small businesses are offering reels that are trending on Instagram and whatsapp status create short aesthetic videos to connect with new users.

Increase in site traffic

Many small businesses have their website to increase brand credibility. Simply relying on SEO can be difficult to reach the target audience of a specific niche. Small businesses can direct customers to the main website through social media platforms.

Subsequently, this improves the inbound traffic of the website and adds even more credibility to the business.

Community and Individual Focused

Most small businesses are community and individual driven as they target a very narrow audience niche. These companies can use different social media platforms to create their own community. For example, many small businesses have their own Facebook or WhatsApp groups to connect with other like-minded people.

These small groups and accounts are useful for improving customer engagement. For example, it’s not new for small businesses to share their customers’ posts and reviews to display their customer satisfaction.

Personalized attention to customers

The big brands do not have the freedom to bring a personal touch to their customers as their customer base is vast. This is not the case with small businesses where personalization is the USP of the business.

Social Media Statistics for Business

Now that we know the main advantages that a small business can have with social media platforms, let’s focus on the statistics to make the statements more concrete. According to reports, 55% of consumers discover new brands through social media platforms. This is especially true for Millennials and Gen Z. Therefore, if you’re a small business with a young target audience, you can’t absolutely agree with the role of social media platforms in growing your business. your business.

68% of consumers think they can better interact with brands and businesses through social media platforms. Traditional marketing is often a one-way medium. However, social media marketing allows brands and consumers to engage with each other. This connection helps increase sales and build long-term relationships with each other.

Reports also indicate that 78% of potential customers will buy from a business after a positive brand experience on social media platforms. Therefore, simply using social media platforms to reach new customers should not be the goal. The primary goal should be to provide all current and potential consumers with a positive experience on social media platforms.

In summary, social media marketing is a cost-effective way to connect with potential customers, increase brand awareness, and improve customer brand loyalty. Additionally, a brand can reach out to a broad base to improve its visibility.

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Marketing to 78% of Australian consumers? It’s a matter of listening – https://english-daily.com/marketing-to-78-of-australian-consumers-its-a-matter-of-listening/ Mon, 12 Sep 2022 02:00:43 +0000 https://english-daily.com/marketing-to-78-of-australian-consumers-its-a-matter-of-listening/

Audio is the new black for marketing strategists, with more Australians tuning into digital audio than ever before, creating particularly attractive return potentials for advertisers.

Recent results of a survey conducted by The Infinity Dial Australia showed that the number of Australians listening to audio continues to rise, with Australia even supplanting the United States as the world’s number one podcast listening nation, forcing budgets to be reassessed retailer marketing.

The survey, commissioned by sponsors Commercial Radio Australia (CRA), LiSTNR and Triton Digital, asked respondents to address their listening habits in a study designed to allow direct comparisons between the Australian and US markets. The results of the survey, conducted in early 2022, show that Australians are increasingly embracing audio media, leaving valuable lessons for digital marketing and advertising strategists to learn.

78% of Australians over the age of 12 listen to audio online on a monthly basis, with that number dropping to just 71% of Australians for weekly listening to audio online, according to findings from The Infinite Dial. Either way, results for 2022 continue their year-over-year upward trends, with monthly numbers up 4% and weekly numbers up 5% from 2021 – the numbers for weekly listeners, in particular, posting a dramatic 25% increase over five-year figures. from.

Weekly listeners’ average time spent listening to online audio has also increased, according to the results, with these Australians now spending an average of more than 13 minutes listening to online audio on a weekly basis, up from just more. 12 minutes according to last year’s survey.

But if these figures taken in isolation are illuminating, the question of what listeners are increasingly listening to is even more so. Year-on-year, the number of Australians listening to live or on-demand radio has remained stagnant but not negligible, with 80% of Australians saying they listen to the radio for at least 15 minutes a week for two consecutive years.

Podcasts, meanwhile, emerge as the main driver behind the growing trend of Australians engaging with audio. 26% of Australians said they listened to at least one podcast a week two years in a row and while these numbers don’t seem particularly impressive on their own, it’s a significant increase from just 10% of Australians five years ago.

Expanding the lens to see the number of listeners on a monthly basis, the number of Australians listening to podcasts jumped to 40%, officially surpassing the US where those numbers are 38%.

Other numbers elsewhere help paint the picture of the potentials of marketing through audio.

A 2021 study conducted by information and technology services company Neustar, and commissioned by the audio platform Audacy, analyzed the marketing performance results of more than 40 advertisers in the United States to determine the average results of audio marketing strategies. Evaluating this data, Neustar determined that a shift of as little as 1.2% of marketing investment to audio resulted in a return on advertising spend (ROAS) of 23%.

For retail, specifically, a mere 1.1% increase in audio spend resulted in an average ROAS of 16%.

While overall ad spend in Australia has already hit record highs in the wake of the pandemic, hitting a record high of $775 million in June, increases in ad spend for audio media in particular have grown only modestly. against the backdrop of Australia’s spectacular growth. audiences who have used audio in the past five years.

In the last fiscal year, for example, audio ad spend grew just 11.2%, just 5.5% higher than the increase in magazine ad spend over the same period. . While the number of Australians reading print magazines has risen to 51.5%, according to Roy Morgan Australian Readership Reportthis number is significantly lower than the percentage of Australians who tune in to audio media.

Even from a cost perspective, the difference between print advertising and audio advertising is considerable. In podcasts, for example, the most common form of advertising is where advertisers purchase a “pre-roll ad” with set values ​​for thousands of downloads – called a “cost per mile” (CPM) model. Rates for such a strategy can start from $15-25 for a 15 second ad to just over $100 for a 30 second ad on a “premium” podcast. Compare that to the thousands of dollars it can cost to take up space on a printed page and the appeal of audio is evident again.

Overall, the picture painted of the potential of audio advertising for retailers of all kinds is a no-brainer, with the key to many Australians’ wallets increasingly becoming their ears.

The e-commerce landscape is changing. With a Retail Feed Enabled As a member, you have access to current e-commerce revenue and forecasts, traffic levels, average conversion rate, payment preferences and more!

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