Marketing

Neustar Launches Optimizer ™, a New Closed-Loop Marketing Optimization and Consumer Intelligence Platform, to Deliver Real-Time Analytics and Improved Return on Investment Across Marketing Mix

STERLING, Virginia – (COMMERCIAL THREAD) – Neustar Inc., a global information technology and services company and leader in identity resolution, today announced the launch of Neustar Optimizer, a new marketing optimization platform in Closed loop and consumer analytics that enables marketers to improve marketing and brand performance by measuring all …

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Christopher Clemmensen, Senior Vice President of Marketing, Echo Global Logistics, named to Crain’s Chicago Business 2021 ‘Notable Marketing Executives’ List

The list recognizes leaders in marketing who have helped their businesses succeed by evolving and innovating during a difficult year. CHICAGO, October 6, 2021 / PRNewswire / – Echo Global Logistics, Inc. (NASDAQ: ECHO), a leading provider of transportation management technology services, today announced that Christophe Clemmensen, Senior Vice President …

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Can Pernicious Marketing Problems Be Solved With Human-Centered Design?

Prashant Kohli, vice president of strategy at The Glitch (a VMLY & R company), India, explains how agencies can work to secure a seat at the big table and create valuable work for businesses and consumers by deploying thoughtful thinking human-centered design. I like marketing. Despite my occasional skepticism, I …

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Floki Token Celebrates “Floktober” With Various Marketing Campaigns

The cryptocurrency Floki uses the month of October for its marketing activities, christening the month “Floktober”, which must be filled with various activations. One of the most aggressive marketing campaigns for Floktober is the commissioning of 300 red London city buses and the underground for their advertising spaces, which will …

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Small Business Benefits ™ provides business owners with powerful marketing resources to grow and grow

MELBOURNE, Florida, October 4, 2021 / PRNewswire / – Small business owners often lack the resources to fully market their businesses themselves. After all, they should be spending their time running the business and doing what they do best, and having an in-house marketing team is expensive. This is where …

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Geothermal marketing campaign in Geneva, Switzerland

Geneva – geothermal advertising campaign (source: Alternative GVA, Instagram) Impressive marketing for the geothermal campaign of the city of Geneva and its public service has been launched, managed and designed by the advertising agency Alternative. An important campaign for the Alternative design agency in Switzerland is described in the Swiss …

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The Biggest Marketing Mistakes Photographers Keep Making

Why do we always see photographers making the same photographic marketing mistakes? In this video, I look at the mistakes I see photographers making time and time again, and how to avoid such pitfalls. For some reason, we seem to fall into the trap of thinking that photography as a …

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Marketing trends for October 1

The winners, the losers and the creators of this week’s marketing news. Winners Pepsi: With the Super Bowl in Los Angeles, America’s entertainment capital, the pressure was on the NFL and halftime show sponsor Pepsi to attract a big name. The soda brand and the league more than met that …

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Phil Knight and Sabrina Ionescu Launch NIL Marketing Company in Oregon

Legal sports betting is currently active in 26 states (plus Washington DC), with more than half of those states having legalized online gambling. Experts such as NBA Senior Vice President of Fantasy and Gaming Scott Kaufman-Ross told SportTechie this week he believed that in five years that number could grow …

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This is the fourth quarter. Do you know where your marketing budget is? | Firesign | Informed legal marketing

Move on, Halloween and Thanksgiving: it’s law firm budget season. While budgeting is never a particularly fun exercise, creating the law firm’s 2022 marketing budget brings a lasting baggage of the COVID-19 pandemic and new challenges in an increasingly digital world. It is essential that law firm leaders understand this …

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