Marketing

Christian Battin on social networks: “Influencer marketing is undoubtedly the future of promoting your brand”

The success of influencer marketing is no longer a question. Brands distribute hundreds of millions of dollars to top influencers to integrate their products or services into their daily content. Meet Christian Battin, a viral TikTok sensation, YouTuber, and business owner. Christian has accumulated a huge 1.2 million subscribers on …

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5 Great Digital Marketing Techniques Every Service-Based Business Can Benefit From

Digital marketing refers to the implementation of marketing techniques that can help you improve your business’ online presence, as well as connect with potential customers. As a service-based business, you need to manage your digital marketing well if you want to gain as many customers as possible. In this guide, …

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Octopus marketing and advertising restructures as Grindon and Brown ramp up

Posted on August 9, 2021 by Heloise Bois Octopus Publishing Group announced promotions and a restructuring of its advertising and marketing department, with Matt Grindon and Megan Brown pledging to … Octopus Publishing Group has announced promotions and a restructuring of its advertising and marketing department, with Matt Grindon and …

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How travel marketing must change after the pandemic

Travel has been dramatically altered by the COVID-19 pandemic and, even with remote areas reopening their doors to travelers, the industry is going to have to adapt to respond to a new brand of consumers. But how? Marilee Kostadimas, CMP, DMCP, Founder and Creative Director of Spotlight Sojourns, shared some …

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Hagerty – How Marketing Leaders Can Cultivate Their Own Special Community.

I recently had the great pleasure of speaking to McKeel Hagerty, CEO of the automotive enthusiast brand and a leading specialty insurance company, Hagerty. Writer, speaker and car enthusiast, the former Chairman of the Board of Directors of YPO and partner of Grand Ventures also describes himself as a “great …

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Lake Michigan, parks and nature at the heart of Norton Shores’ new marketing campaign

MUSKEGON COUNTY, MI – The Town of Norton Shores is embarking on a new marketing campaign showcasing its natural resources and outdoor recreation with the tagline “It’s in our nature”. The campaign includes several new graphic logos, a new website and merchandise. City staff and council members have discussed for …

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FlickFusion Renames Video Marketing Platform and Introduces Nucleus

Customizable platform provides dealers with comprehensive video solutions for vehicle marketing and merchandising, communicating with customers FlickFusion, the industry’s leading video marketing provider, has announced the rebranding of its market-leading video marketing platform for automotive dealerships and introduces Nucleus. Nucleus provides resellers with a core solution upon which to build …

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How Michael Heller’s Talent Resources Diversifies the Industry with a 360-degree Approach to Marketing

Michael Heller is CEO and founder of boutique marketing agency, Talent Resources. Photo courtesy of Michael Heller / Thomas Herd The opinions expressed by the contributors to Digital Journal are their own. With the boom in technology, the marketing industry has evolved tremendously thanks to social media. These days, social …

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Hoffmann Green Cement Technologies signs cement marketing contract with Alegina for prefabricated elements using crushed oyster shells

CHAILLÉ-SOUS-LES-ORMEAUX, France – (COMMERCIAL THREAD) – Regulatory news: Hoffmann Green Cement Technologies (ISIN: FR0013451044, mnemonic: ALHGR) (“Hoffmann green cement“or the”Company“), a pioneer in low-carbon cement without clinker, announces the signing of a 3-year contract for the development and marketing of its low-carbon cement with Alegina, a Vendée company specializing in …

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