More than a dozen local residents came to learn about branding and marketing techniques for small businesses. Part of the series of programs titled “The Aspiring Professionals,” which is organized by the Copperas Cove Chamber & Visitors Bureau, the event took place at the Copperas Cove Public Library on Tuesday.
Chastity Clemons, a business professor at Central Texas College in Killeen for 13 years, presented at the event. Over the past nine years, through its “Be Your Own Boss” seminars, Clemons has helped create more than 90 companies.
“I grew up in the business world and really enjoy helping other people become their own boss and being able to help them generate wealth. I always want to make an impact,” Clemons said. “Although I own my own businesses, I prefer to help others grow their businesses, so it’s become more of a passion for me to have that kind of impact.”
During her presentation, she talked about several elements of branding and used examples with her PowerPoint presentation. She defined branding as the process by which a company makes itself known to the public and differentiates itself from its competitors. This includes a phrase, design or idea that makes it easily identifiable by the audience.
Clemons also shared why brands are important: they represent authenticity and a promise of what the buyer is going to get. She also shared that having a logo is very important as it is how the public will identify your business from others.
Clemons gave examples of brands that have strong brand identities such as McDonald’s, Starbucks, Apple and Walmart, to name a few. Clemons also discussed how colors and shapes can influence what audiences see and whether colors and shapes will be remembered.
The last thing she talked about was slogans that all popular companies have catchy slogans like Subway, which prides itself on its tagline: “Eat Fresh.” Some other companies with slogans highlighted by Clemons were McDonald’s “I’m Lovin’ It”, Trix’s “Silly rabbit, Trix are for kids”, or Geico’s “So easy a caveman can do it”.
Attendee Tammy Martinez came to the event so she could get more useful information she can apply to her job, who is an event/marketing consultant at “Rescue Magazine,” which features stories and provides support to animal shelters and rescues with food drives, magazine postings, Pet Adoption Extravaganza and through the radio show. For more information, visit the website at www.rescuemagazine.org.
“This event was very educational for me and I learned some good things,” Martinez said.