Craig Greiwe, Marketing Director and Co-Founder of Rise Together, Announces Race for Mayor of LA – CBS Los Angeles


LOS ANGELES (CBSLA) – Craig Greiwe, chief marketing officer and co-founder of the nonprofit Rise Together, announced on Tuesday that he would compete in the Los Angeles mayoral race in 2022.

“LA can and should be a city that works for all of its people, rather than at their expense,” said Greiwe, who will step down from the Rise Together board to run in the 2022 election.

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“I have a real plan to once again create a city we can all dream of. A city that empowers and uplifts people. The question isn’t how to fix LA’s problems, it’s who. We Angelenos know that we cannot trust the people who created our problems to be the ones who solve them as well.

Greiwe, a graduate of the University of Southern California and Columbia Law School, has devoted his career to business strategy and marketing.

He has also served on the boards of Christopher Street West and the American Dance Movement.

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Other nominees include Rep. Karen Bass, LA Councilors Joe Buscaino and Kevin de Leon, City Attorney Mike Feuer, Business Leader Jessica Lall, Real Estate Agent Mel Wilson and Entrepreneur Ramit Varma.

Outgoing mayor Eric Garcetti cannot run for a third term due to term limits. He takes up a post of ambassador to India.

The election primary is scheduled for June 7, 2022, with the top two competing in the November 8 election.

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(© Copyright 2021 CBS Broadcasting Inc. All rights reserved. City News Service contributed to this report.)


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