EXCLUSIVE: Crown Media Household Networks has restructured its advertising and marketing division, renamed Crown World Model Group, beneath the management of Lara Richardson who joined the corporate as CMO in December.
The operation was divided into 4 newly created divisions, Model Advertising and marketing & Advert Gross sales Advertising and marketing; Model manufacturing and operations; Inventive model; and model design.
Jennifer Lee-Temple, previously SVP, print, video & net design, will lead the Model Design division in an expanded function as SVP, model design. Danielle Mullin, who served as vp of promoting, will oversee the model advertising and marketing and advert gross sales advertising and marketing division in her new function as vp of name advertising and marketing and advert gross sales advertising and marketing. Moreover, Lissa Grunfeld, beforehand Vice President of Design Manufacturing, will now lead the Model’s Manufacturing and Operations division within the expanded function of Vice President of Model Manufacturing and Operations. The realignment additionally contains 4 promotions inside the advertising and marketing division.
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Crown Media underwent a company-wide restructuring, which led to layoffs, believed to be round 20, final week. New hires are anticipated within the coming weeks.
The 4 advertising and marketing promotions are:
▪ Michael Grover moved from Senior Director of Advertising and marketing to Vice President of Model Advertising and marketing. He’ll proceed to report back to Mullin.
▪ Leilani Gushiken moved from director of EPK and gallery manufacturing to senior director of name manufacturing. Gushiken will report back to Grunfeld.
▪ Reporting to Lee-Temple, Joe Kordash went from Inventive Design Director to Senior Director of Movement Graphics for the model.
▪ Promoted from Supervising Editor to Senior Model Publishing Director, Lyn Smith oversees the modifying workflow and administration of the Model Creation division.
“As Crown Media undergoes a artistic evolution, we have now seen the necessity to streamline and realign the advertising and marketing division with extra clearly delineated areas of accountability and expanded roles that can maximize the contributions and skills of our staff,” mentioned Richardson . “With this strategic reorganization, we’re positioning ourselves to higher serve our companions and enhance innovation, collaboration and creativity within the communication of our model, our content material and our rising portfolio of networks and providers.”