Day’s Jewelers promotes Lévesque to VP of Marketing – JCK

Nikia Levesque (pictured) has been promoted to vice president of marketing for Waterville, Maine-based chain Day’s Jewelers.

Levesque was previously chief marketing officer for the eight-store chain, which has stores in Maine and New Hampshire.

Lévesque has worked for Day’s Jewelers since he was a teenager. She began her career as a service specialist at the company’s location in Waterville. Since then, she has worked as a sales associate at Day’s Jewelers’ Waterville and Augusta, Maine, and at her corporate office as a merchandising intern, marketing coordinator, and most recently, director of marketing.

Levesque holds a bachelor’s degree in international business and logistics from the Maine Maritime Academy.

“I entered the jewelry industry and Day’s Jewelers when I was just 16 and developed a real passion for the industry and a love for this company and our employees,” Levesque said in a statement. “I am excited and determined to lead our marketing team into the future.”

In his new position, Lévesque will provide leadership, orientation and career development training to the entire Day’s Jewelers marketing team. She will also oversee Day’s website and e-commerce division, and serve on the company’s board of directors.

Levesque takes over from former Day’s owner Jeff Corey. Corey will remain on the company’s board of directors.

Corey and his wife Kathy bought Day’s in 1988 and owned the business until November 2021, when they transferred ownership of the business to Day employees under a stock ownership plan employee (ESOP).

The company is currently run by Joseph, the son of Jeff and Kathy.

“I first met Nikia when I was 16 at a mutual friend’s graduation ceremony,” Jeff Corey said in a statement. “I knew straight away that she belonged to the Day team. Retirement will be much easier for me knowing that our marketing department is in good hands.

Image courtesy of Day’s Jewelers

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