Equistone invests in global marketing agency adm Group


London – Equistone Partners Europe Limited (“Equistone”), one of Europe’s leading mid-sized private equity investors, today announces its investment in adm Group (“adm”), an independent global marketing services company based UK. adm is privately held and its management team, led by CEO Justin Barton, is reinvesting in the company as part of this transaction. The financial terms of the transaction are not disclosed and the completion of the transaction remains subject to certain closing conditions.

Founded in 1992, adm provides sustainable brand execution and supply chain solutions on behalf of a diverse multinational clientele. Working with suppliers in 130 countries, adm designs, researches and distributes marketing products for more than 600 brands, ranging from promotional merchandise to point of sale material. The company employs more than 600 people at 51 sites around the world and is expected to generate more than 320 million euros in revenue in 2021.

adm has established a strong market position thanks to its sector expertise, operational quality and focus on sustainable and responsible purchasing throughout its supply chains. The company has recently grown its geographic footprint and service offering through the strategic acquisitions of Supremia in 2020 and XL Concept in 2021. Equistone’s investment will provide adm access to capital and experience in the execution of mergers and acquisitions to continue to grow the business through targeted acquisitions, while maintaining its strong organic growth trajectory.

Justin Barton, CEO of adm Group, commented, “Equistone has demonstrated a deep understanding of our market through the process and we are delighted to welcome them to our company. Having a strong financial partner will allow us to accelerate the pace of investments in improving our services and technological platforms and fuel our continued growth. “

Tim Swales, Partner at Equistone Partners Europe, said: “We have a long working relationship with Justin that dates back approximately eight years. The opportunity to join forces with a talented management team with a proven track record in business development in this market has been a major driver of our investment. adm Group has grown into one of the world’s leading companies in a rapidly growing sector of the marketing services industry, with an established reputation among top-notch customers for quality of delivery, expertise in consumption and commitment to sustainability. We are delighted to support the company in its next phase of growth.

Chris Candfield, Chief Investment Officer at Equistone, added: “adm Group has already successfully complemented its strong organic growth of recent years with a number of complementary acquisitions. We see a significant opportunity to further consolidate a fragmented market by supporting a buy and build strategy that will expand adm’s geographic presence and service offering to clients, building on our experience in cross-border mergers and acquisitions and by helping our companies in which we invest to develop into new markets. “

Tim Swales and Chris Candfield led the investment on behalf of Equistone and will both join the board. Equistone was advised by Raymond James and Travers Smith. Asm was advised by GCA Altium and Macfarlanes.


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