Facebook Marketing a vital skill for healthcare professionals

Award-winning marketer Sally Falkow and Ulan Nutritional Systems have launched a Facebook Marketing Course for Healthcare Professionals.

Unless you are very adept at using the Facebook platform, you are probably going to miss the mark. You need high-quality, consistent content and strategy to attract the right audience.

– Sally Falkow

CLEARWATER, FL, USA, October 11, 2021 /EINPresswire.com/ – A study by the National Institutes of Health shows that COVID-19 has increased online searches for health-related terms. This pandemic has raised awareness of the need for a strong immune system and the means to cope with a disease for which no one was prepared.
The burden of this need for education and assistance falls on health care providers. People are looking for a healthcare professional who they can trust and who can help them through this confusing time.
One of the best ways to reach the public looking for health solutions is on social media, and in particular on Facebook. With more than 2.85 billion monthly active users, Facebook is the most popular platform in the world and remains the “home base” for many people on social networks.
The group most likely to seek answers about health on social media are women between the ages of 30 and 65. And when you look at users of all social media platforms, this group looks the most like Facebook users. 77 percent of women use Facebook, and the 30 to 64 age group is also in the 75 percent and over range.
Using Facebook to reach this audience who actively seek out health information is not always a straightforward task. It might sound simple enough, but there are many aspects to effectively using Facebook marketing to attract new patients.
“I built my practice in Des Moines entirely using social media when I started it,” says Sarah Outlaw, MH, MSACN. “Facebook marketing was instrumental in raising awareness and filling my appointment book with quality patients who watched my videos and got involved in my posts. They already know they want to enroll as soon as they walk in the door and take the first steps to improve their health.
“Unless you are very proficient in using the Facebook platform, you’re probably going to miss the mark,” says Sally Falkow, an award-winning Facebook marketing expert. “It is not enough to post a few images on Facebook. You need a solid strategy and consistent, high-quality content backed by an ad campaign to attract the right fans and followers.
In collaboration with Ulan Nutritional Systems, Falkow created a course that teaches healthcare professionals how to use Facebook marketing to attract new patients.
In this course, practitioners learn:
• How to find the right audience using Facebook data
• How to create great quality content that attracts the right people
• How to create an engaged community of interested and loyal subscribers
• What is the content of FORMULA and how to use it
• How to use Canva to create content
• How to create an advertising account
• How to create a Facebook pixel
• How to test an ad to see that it is effective
• Track results with Facebook Insights
• How to increase engagement

The course is available on Kajabi. He adapts to his own pace, but a tutor oversees each student’s progress throughout the course. Students can join the Facebook group for course members once they have registered and course creator Sally Falkow will be available in this group for one hour per week to answer student questions. Register here for the course.

Mike Russell
Ulan Nutritional Systems
+1 727-442-7101
write us here

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