English Daily http://english-daily.com/ Sun, 19 Sep 2021 15:38:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://english-daily.com/wp-content/uploads/2021/03/default2.png English Daily http://english-daily.com/ 32 32 Nigeria implements guard rule for $ 9.7 billion fund sector By Reuters https://english-daily.com/nigeria-implements-guard-rule-for-9-7-billion-fund-sector-by-reuters/ Sun, 19 Sep 2021 15:15:00 +0000 https://english-daily.com/nigeria-implements-guard-rule-for-9-7-billion-fund-sector-by-reuters/


ABUJA (Reuters) – Nigeria has introduced a guard rule for its N4 trillion naira ($ 9.7 billion) fund management sector, in a bid to protect investors and deepen the market for capital of the country, announced Sunday its Securities and Exchange Commission.

Before the new rule, investment managers stored securities and cash, which meant investors could lose if any of them went bankrupt or insolvent.

Disclaimer: Fusion media would like to remind you that the data contained in this site is not necessarily real time or accurate. All CFDs (stocks, indices, futures) and Forex prices are not provided by the exchanges but rather by market makers. Therefore, the prices may not be exact and may differ from the actual market price, which means that the prices are indicative and not suitable for trading purposes. Therefore, Fusion Media assumes no responsibility for any business losses that you may incur as a result of the use of such data.

Fusion media or anyone involved with Fusion Media will accept no responsibility for any loss or damage resulting from reliance on any information, including data, quotes, graphics and buy / sell signals contained in this website. Please be fully informed about the risks and costs associated with trading in the financial markets, it is one of the riskiest forms of investing possible.

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A perfect storm for 2021 holiday email marketing https://english-daily.com/a-perfect-storm-for-2021-holiday-email-marketing/ Sun, 19 Sep 2021 15:00:44 +0000 https://english-daily.com/a-perfect-storm-for-2021-holiday-email-marketing/

Labor shortages, pent-up consumer demand and supply chain disruptions could have a huge impact on retailers this holiday season. And the addition of privacy changes on Apple’s new iOS 15 means email marketers face a perfect storm of uncertainty.

Holiday 2021 Email

Start early. I’ve emphasized over the years the importance of early preparation for holiday email marketing. This is particularly critical in 2021, given the likelihood of delays. Review email campaign dates from previous years and start at least a week early.

For example, in 2019, Black Friday took place on November 29. If you launched promotions a week before (November 22), start them two weeks in advance this year (November 12). Also, notify buyers of guaranteed delivery deadlines by December 25. Include these dates in emails and other marketing efforts, as well as on product detail pages. Vacation “final order” dates drive conversions in my experience.

Avoid delivery bottlenecks. Black Friday and Cyber ​​Monday, November 26-29 of this year, are typically the highest volume for holiday email marketing. Apparently, every retailer is competing for consumer inboxes. An unfortunate consequence is the reduction in bandwidth between mail servers, which results in more soft bounces and delayed or undeliverable messages.

Beyond the early deployment of campaigns, consider these tactics:

  • Use simple layouts with minimal dynamic messaging to reduce pre-send processing.
  • Avoid large images and animated GIFs to reduce file size.
  • Check your domain and IP reputation frequently.
  • Avoid new sending patterns that could harm your domain or your IP reputation. One example is the deployment of a large reactivation campaign with inactive subscribers just before Thanksgiving, which could trigger spam complaints and thus lower reputation scores.

Synchronize with social and display campaigns. Email can improve the performance of other marketing channels such as social media, display ads, and even direct mail.

These channels can also help increase the number of subscribers. Take the example below from Grove, which sells sustainable household items. Grove’s Facebook ad encourages readers to “reach 2,000,000…” subscribers.

This Grove Facebook ad targets new email signups – “Reach 2,000,000…” subscribers.

Offer a gift guide by email. Consumers often don’t know what to buy until they see it. Including a representation of a gift guide in the body of an email allows recipients to shop without clicking, at least initially. The guide could include gift ideas with reminders, again, of final order dates.

Screenshot of a J.Crew email gift guide - "Buy gifts for her."

J.Crew delivered this gift guide by email. “Buy gifts for her,” the email read.

Emphasize loyalty and rewards. Loyal customers are the lifeblood of successful e-commerce businesses. Many rely on well-structured rewards or loyalty programs.

Take Old Navy, for example. After almost every purchase, Navyist Rewards members immediately receive $ 10 or $ 20 in “super cash” which expires, typically, within a week. Kohl’s uses a similar approach.

Screenshot of an Old Navy email with a $ 20 loyalty club reward.

Old Navy sends “super cash” rewards to loyalty club members immediately after every purchase. This example is for $ 20.

Apple iOS 15

Apple iOS 15 is available Monday, September 19. I touched on this update and its probably dramatic effect on email marketing. Apple will no longer automatically report tracking pixels (this is how email marketing platforms measure openness) without the recipient’s consent. Instead, Apple will report by default all emails as having been opened.

So, as the 2021 holiday season approaches, the open rates of emails reported by vendors – Mailchimp, Mailup, HubSpot, others – will likely be inflated. Marketers should reuse any automatic campaigns that rely on openings.

Additionally, iOS 15’s new “Hide My Email” feature allows users to sign up for offers with a different temporary email address, thereby hiding a user’s permanent address. The result could be an influx of new subscribers who could quickly unsubscribe or go to sleep. In the future, increase list hygiene and data cleaning to combat bad addresses.

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Brainerd Senior Calendar – September 20-24 https://english-daily.com/brainerd-senior-calendar-september-20-24/ Sun, 19 Sep 2021 14:00:00 +0000 https://english-daily.com/brainerd-senior-calendar-september-20-24/

803 Kingwood Street, Brainerd

218-829-9345

TheBrainerdCenter.com and on Facebook

On Monday

7 am-4pm – Exercise rooms

8 a.m.-12 p.m. – Card recyclers

8 am-4pm – Prayer Quilters

9 am-11am – Tennis, Gregory Park Court

9-11 a.m. – Ann’s advice

9:30 am – Mahjong lesson

10 am-4pm – Gift shop (open to the public)

11am – Bone Builders

11:15 am-12:15pm – LSS Dining: Sloppy Joe on a bun, broccoli salad, baked beans, cookie, milk.

12:30 p.m. – Festive bridge

1 p.m. – Cribbage

5:00 p.m. – Second Monday evening dinner – Roadside pickup

Tuesday

7 am-4pm – Exercise rooms

8:00 am – Toy makers

8:00 a.m. – Crafts open

9am – Zumba

9 am-11am – Pickleball – Gregory Park

10 a.m. – Swimming pool

10-11 a.m. – Line dance

10 am-4pm – The Gift Shop (Open to the public)

11 a.m.-12.30 p.m. – Line dancing begins

11:15 am-12:15pm – LSS meal: Pasta salad with ham, creamy cucumber, fresh fruit, bar blondie, milk.

Midi – Model railroad group

12:30 p.m. – Dominoes

12:30 p.m. – Mahjong

1 p.m. – Acrylics / Oils

1:00 p.m. – Progressive 500

Wednesday

7 am-4pm – Exercise room

8 am-9am – CWCVC

9h00 – Hand and foot

9 a.m. – Folk art painting / Roseming

9 am-11am – Tennis, Gregory Park Court

9:30 am – Le Matin Club du Center

9:30 am – Mahjong

10:00 a.m. – Knitting / Crochet / Needlework

10 am-4pm – The Gift Shop (Open to the public)

11 am-11:30am – Bone Builders

11:15 am-12:15pm – LSS meal: Roast beef in sauce, mashed potatoes in sauce, California Normandie, bread / margarine, lemon sea bass, milk.

12:30 p.m. – Bingo

12:30 p.m. – Bridge

Thursday

7-10 a.m. – Donut Day – Pick up on site or curbside

7 am-4pm – Exercise room

8am – Woodcarvers

8 am-4pm – Prayer Quilters

9 a.m. to 11 a.m. Pickleball – Gregory Park

10 a.m. – Swimming pool

10 am-4pm – Gift shop (open to the public)

11:15 am-12:15pm – LSS meal: Sub-sandwich, salad of peas and cheese, fruits, poke cake, milk.

Noon – Board meeting and retreat

1 p.m. – Scrabble

1:00 p.m. – Rummikub

Friday

7 am-4pm – Exercise room

8h-12h – Recycling Cards

9am – Zumba

9 am-11am – Tennis – Parc Grégory

10 a.m.-12 p.m. – Creative coloring

10 a.m.-12 p.m. – Whist

10 am-4pm – Gift shop (open to the public)

11am – Bone Builders

11:15 am-12:15pm – LSS meal: Chicken Alfredo, fettuccine pasta, mixed vegetables, mandarins, krispie rice bar, milk.

12:30 p.m. – Mahjong

1:00 p.m. – Progressive 500

1 p.m. – Morning of the film “Tom Cruise-Mission Impossible III”

Saturday September 18

8 am-1pm – clearance sale

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Fed FOMC: Fed meeting, profit taking among key factors driving market next week https://english-daily.com/fed-fomc-fed-meeting-profit-taking-among-key-factors-driving-market-next-week/ Sun, 19 Sep 2021 04:59:00 +0000 https://english-daily.com/fed-fomc-fed-meeting-profit-taking-among-key-factors-driving-market-next-week/ NEW DELHI: India’s benchmark stock indexes have had a bumper week adding to investor wealth as they hit new highs although the bull run was hampered by the reserve of profits towards the end.

Positive economic data and government reforms in the telecommunications, banking and automotive sectors have helped bolster market sentiment. The banking sector, which has now underperformed the rill, came out on top during the week.

Investors around the world will be looking at the Fed’s rate-setting meeting over the coming week for more clarity on the outlook for both the cut and the interest rate review schedules. While the Fed’s planned cut in bond purchases has garnered attention this year, its view of interest rates could provide new clues that could move markets around the world, analysts noted.

Key factors that could guide the markets next week:

Meeting with the American Fed: The US Federal Reserve’s FOMC will meet on September 21-22 to make decisions on its monetary policy. It’s possible that the US Fed is talking about a phased-down schedule, which could be as early as November, which could lead to cautious moves in stock markets globally.

Besides the US Fed, the Bank of Japan will also release its monetary policy on September 22.

Vaccination against covid: Vaccination has gained momentum in India with a total of 80.37 crore doses delivered so far. More than 20 crore of the Indian population are now fully vaccinated. India Inc will keep an eye on the pace ahead. The sooner the country is fully vaccinated, the more it can open up its economy.

IPO: The primary market will also be buzzing with an announcement and the bidding process starting for a new one. Auto component maker Sansera Engineering will make its stock exchange debut on September 24. The shares of Paras Defense and Space Technologies will be up for grabs from September 21 to 23. The price range for the IPO of Paras has been set at Rs 165-175 per share.

FII flow: This is another area that investors will follow. Last week, the FII bought shares with a net worth of Rs 6,900 crore, data available with NSDL showed. They have been very bullish this month with a net equity investment of Rs 11,287 crore. If the trend continues, the national stock market could hit new highs

Beautiful prospects: Nifty50 finished positive for the past week, but posted a reversal bar during the last trading session of the week. Likewise, Bank Nifty also posted a turning point after hitting a new high. In the short term, the market is trading overbought and may experience a slight decline in the future due to profit recognition.

“The overall market position outlook remains bullish until it crosses the 17,500 level, as a break below the same level will put an end to the current momentum. Nifty’s immediate support and resistance is now placed at 17,400 and 17,900 levels, respectively, ”analysts at Samco Research said.

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Evergrande begins paying back investors with discounted properties https://english-daily.com/evergrande-begins-paying-back-investors-with-discounted-properties/ Sun, 19 Sep 2021 04:25:00 +0000 https://english-daily.com/evergrande-begins-paying-back-investors-with-discounted-properties/

© Reuters. FILE PHOTO: An exterior view of the China Evergrande Center in Hong Kong, China March 26, 2018. REUTERS / Bobby Yip / File Photo / File Photo

(Reuters) – China Evergrande Group on Saturday launched a process to reimburse investors for its overdue investment products with discounted properties, Bloomberg News reported on Saturday.

Investors who opt for discounted real estate instead of cash can start contacting wealth managers for more details, according to the report, citing a Wechat article by Evergrande’s fortune division.

Disclaimer: Fusion media would like to remind you that the data contained in this site is not necessarily real time or accurate. All CFDs (stocks, indices, futures) and Forex prices are not provided by the exchanges but rather by market makers. Therefore, the prices may not be exact and may differ from the actual market price, which means that the prices are indicative and not suitable for trading purposes. Therefore, Fusion Media assumes no responsibility for any business losses that you may incur as a result of the use of such data.

Fusion media or anyone involved with Fusion Media will accept no responsibility for any loss or damage resulting from reliance on any information, including data, quotes, graphics and buy / sell signals contained in this website. Please be fully informed about the risks and costs associated with trading in the financial markets, it is one of the riskiest forms of investing possible.

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Police: iPad brawl led to shootout in East Columbus; two arrested https://english-daily.com/police-ipad-brawl-led-to-shootout-in-east-columbus-two-arrested/ Sun, 19 Sep 2021 02:37:43 +0000 https://english-daily.com/police-ipad-brawl-led-to-shootout-in-east-columbus-two-arrested/

Columbus police arrested two suspects in a shootout Wednesday in East Columbus.

Shawn Stallings Jr. of Columbus and Ricky Armstead of Starkville are both charged with two counts of aggravated assault in the incident which began as a result of a disagreement over an iPad transaction, the police chief said Fred Shelton at The Dispatch. Stallings is also accused of shooting at an occupied building.

Officers responded to a call for shots around 5 p.m. Wednesday in the McDonald’s parking lot on Alabama Street. Upon arrival, the suspects had fled, but officers found shell casings on the ground.

CCTV police obtained from the adjacent Marvin’s Building Materials store show two vehicles leaving the scene of the shooting – a white SUV with an Oktibbeha County license plate and a dark four-door sedan. It shows two black men entering and exiting the black sedan.

Police spoke to the two occupants of the dark sedan on Friday, Shelton said, and located the white SUV – which had bullet holes – in Starkville with assistance from the police department. Armstead was subsequently arrested.

Shelton said two occupants were in each vehicle at the time of the incident. Stallings and Armstead were handling the iPad transaction when the money for the sale ran out. The two suspects started exchanging shots and bullets from Stallings’ weapon hit Marvin’s building. No one was hurt.

The other occupants of the vehicles have not been charged, Shelton said.

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Senate bill to end ETF tax break “unlikely to pass”: CIO https://english-daily.com/senate-bill-to-end-etf-tax-break-unlikely-to-pass-cio/ Sat, 18 Sep 2021 14:30:30 +0000 https://english-daily.com/senate-bill-to-end-etf-tax-break-unlikely-to-pass-cio/

A Senate Democrat’s proposal to end tax relief for exchange-traded funds is “fairly unlikely to pass,” the chief investment officer and research director of ETF Trends said this week, Dave Nadig, at CNBC’s “ETF Edge”.

“I think the odds are pretty low,” Nadig said in an interview Monday. “It’s easy to look at that and say, ‘Well, my God, that’s something the rich take advantage of.’ It is in fact the small investors who benefit the most. ”

Drafted by Senate Finance Committee Chairman Ron Wyden, D-Ore., The bill suggests stopping the tax break on in-kind transactions, allowing ETF managers to sell positions without triggering capital gains taxes for end investors. It would exempt ETFs in tax-deferred retirement accounts.

“It puts an ETF and a traditional mutual fund on roughly the same footing, which means if someone has to sell inside the portfolio, there’s a taxable event,” Nadig said.

Although Wyden said the plan applies to “the wealthiest investor’s taxable accounts,” there are many ways they can get tax benefits outside of ETFs, which are “by no means” their primary means of obtaining tax benefits. do it, Nadig said.

“It’s pretty regressive and for that reason I think it’s unlikely to pass,” he said. “But the reason? To try and increase income, of course.”

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What is a truck dispatcher? https://english-daily.com/what-is-a-truck-dispatcher/ Sat, 18 Sep 2021 13:04:44 +0000 https://english-daily.com/what-is-a-truck-dispatcher/

Many of the nearly 40,000 truck dispatchers in the United States have lucrative careers by being organized, working independently, and running their own businesses. But truck allocation is not the same as truck brokerage. Here’s why.

The main difference is that a truck broker is generally seen as a bridge between carrier and shipper, while a truck dispatcher works primarily with the trucker to find and dispatch loads, often for independent owner-operators. .

“The primary function of a broker is business development. They help truck drivers and haulage companies find more loads to haul, while helping shippers cut costs and negotiate the best possible rate, ”according to Truckstop.com, an online load chart and a digital freight market.

However, the primary function of a truck dispatcher is execution, the company notes, as dispatchers are the ones who organize schedules and routes and drivers dispatch shipments.

“Sometimes these roles and responsibilities overlap, but they are fundamentally different. A freight broker is more like the general manager of a hockey team, while a freight dispatcher is more like a coach. Both play an important role, but a dispatcher has a more practical role on the front line, while the broker is more at the back of the house. “

The overlap of responsibilities, however, is part of the reason why truck allocation has recently come to the attention of regulators and lawmakers following allegations of illegal brokering by representatives of brokers.

Last year, the Transportation Intermediaries Association filed a petition with the Federal Motor Carrier Safety Administration asking the agency to issue regulations to raise standards for truck dispatch services. TIA has also been successful in incorporating into the recent bipartisan infrastructure bill a provision requiring the FMCSA to issue regulatory guidance on how truck brokers and dispatchers should operate.

Dispatchers generally agree with the intent of TIA’s petition, which is to eliminate bad players from the market. However, they disagree with the method by which TIA proposes to achieve this – by allowing dispatchers to be an agent for a single road carrier. “Anything else,” according to TIA’s request, “requires a brokerage license and compliance with financial responsibility requirements applicable to brokers.”

But Brittany Hamstreet, a California-based truck dispatcher, said a truck dispatcher is “a good faith agent” for one or more highway carriers.

“Shipping services provide logistics coordination between brokers and road carriers; perform necessary clerical duties on behalf of motor carriers; maintain motor carrier compliance with FMCSA regulations, taxes and fees; and helping motor carriers meet financial targets determined by the operating costs accrued by motor carriers, ”Hamstreet told FreightWaves.

According to the latest United States Bureau of Labor Statistics, truck dispatchers earn an average hourly wage of $ 22.51 and an average annual wage of $ 46,810. To be successful, truck dispatchers need a mix of skills, according to Truckstop.com, including:

  • Social abilities. Drivers, shipping customers and recipients of goods have different goals and priorities. Dispatchers must find a way to meet these competing needs and organize everyone to do the job.
  • Computer skills. Dispatchers work with a range of programs, including GPS tracking software, Excel spreadsheets, load charts, and customer relationship management tools.
  • Analytical skills. Dispatchers need to make independent decisions about the best routes and drivers for a particular job and be prepared to resolve issues when issues arise. Dispatchers need to have a good idea of ​​how all the pieces of the puzzle fit together in order to respond quickly to changes or customer requests. Plus, because they sift through hundreds of documents and reports for errors, they need a keen eye for detail.

Click for more FreightWaves articles by John Gallagher.

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Senator presses agencies against use of crypto in ransomware By Cointelegraph https://english-daily.com/senator-presses-agencies-against-use-of-crypto-in-ransomware-by-cointelegraph/ Sat, 18 Sep 2021 07:20:00 +0000 https://english-daily.com/senator-presses-agencies-against-use-of-crypto-in-ransomware-by-cointelegraph/

Senator presses agencies against use of crypto in ransomware

Some U.S. senators are stepping up anti-crypto rhetoric yet again, urging federal agencies to take action against the illicit use of digital assets.

Senator Maggie Hassan is the latest to worry about the use of cryptocurrency as a payment method for ransomware attacks.

Continue reading on Coin Telegraph

Disclaimer: Fusion media would like to remind you that the data contained in this site is not necessarily real time or accurate. All CFDs (stocks, indices, futures) and Forex prices are not provided by the exchanges but rather by market makers. Therefore, the prices may not be exact and differ from the actual market price, which means that the prices are indicative and not suitable for trading purposes. Therefore, Fusion Media assumes no responsibility for any business losses that you may incur as a result of the use of such data.

Fusion media or anyone involved with Fusion Media will accept no responsibility for any loss or damage resulting from reliance on any information, including data, quotes, graphics and buy / sell signals contained in this website. Please be fully informed about the risks and costs associated with trading in the financial markets, it is one of the riskiest forms of investing possible.

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Why brands are turning to memes marketing https://english-daily.com/why-brands-are-turning-to-memes-marketing/ Sat, 18 Sep 2021 06:19:00 +0000 https://english-daily.com/why-brands-are-turning-to-memes-marketing/ Memes are easy, and there are plenty of memes makers online that brands can partner with to stay in the game.

By Raghav Bagai

Brands are rewriting the rules of marketing and advertising.

Pushed, but not afraid to indulge. Opposite, but empathetic. Laid back, but not frivolous. The greatest cheerleaders are their audience. And the audience is the child of a momentary culture, shaped by technology and the gifted attention span of a goldfish.

Not to forget, they have morning cups of coffee with memes.

Memes are now the cryptocurrency of content, some have cracked it, some are still confused, but all brands want to try it!

Conventional advertising is on the decline these days and memes have taken center stage. It wasn’t that long ago that mem sharing became a trend on social media as people, especially Gen Z, voiced their opinions on a range of issues with a dash of humor.

Today, memes travel faster than light. The impact is such that from cricketers to politicians, everyone is addicted and you will meet thousands of them just casually scrolling.

From the photo of an angry Pakistani cricket fan at ‘Pawri ho rahi haigirl, not to mention the egg that topped Kylie Jenner’s post, brands have used it to connect with people, and they’ve taken advantage of that as well. Friendly social media jokes via memes have emerged as a new concept and have taken everyone in their frenzy.

What started out as a fun joke is now a full-fledged marketing strategy. Brands are coming up with new memes templates specifically to promote an event, web show, or new product.

From the Mumbai Police outreach strategy to Tinder India’s relationship myth busting, everyone communicates through memes. The best part is, it’s simple, easy, and very inexpensive. The only thing you need is to know how to use it on the point.

But how do you use memes the right way, and is there even a right way for memes?

In meme marketing, context is what makes you click and content is what makes you stay.

It can be subtle or punchy, but should be guaranteed with humor. Brands are increasingly exploiting business opportunities with the spending potential of young people in mind. This has led to the emergence of a new type of digital marketing called ‘meme marketing’. From trolling to friendly banter, memes have become a language for everyone, be it Tinder, Zomato, Swiggy and more.

If that is not enough, we invest a lot in the network of campus ambassadors to create content by young people, for young people. It works wonderfully because the brand feels more personal and not like a giant company not getting what we want. The meme is the ultimate icebreaker between brand and consumer. Social media platforms have around more than 400 million users. Much of this population is in India, using social media apps like Instagram, Twitter, WhatsApp, etc. With data packs costing peanuts and smartphones available in all budgets, people, especially young people, are spending more and more time on social media. It has therefore become important for brands to use this new tool to convert people into potential customers.

It has become easy for brands to capture the attention of target audiences on social media through memes marketing. Swiggy India is one example, on Independence Day, Zomato’s marketing strategy stole the show with a quirky social media post “Sorry, we are no longer taking orders – India, August 15, 1947”. Simple but so spiritual!

The strategy was smart but risky as well, many missed the context, but it largely paid off as the post received multiple retweets and shares on social media platforms and Zomato earned a brownie point. It’s an example of meme marketing and how brands capitalize on that strategy.

Zomato’s rival Swiggy has also taken memes marketing as their own language for tweeting about deals, discounts, and more.

The Tinder dating app is very active with memes because its engagement with users is very high. This gives Tinder an edge over rival dating apps. Few witty and brand memes have gained popularity overnight with followers who can be potential customers. That said, memes are still an underutilized tool, they have the potential to speak to their audience in the narrative they understand. Some brands lose the spark by pushing their products hard. It’s a big blow to memes addicts.

The pandemic has just added value to this style of marketing. With more time indoors and phones being your only business, memes have become the bridge that connects brands to their target audience.

Plus, comedy is the key approach these days, given that people’s appetite for such content is really high and a dynamic approach is needed to capture the attention of this generation that wants it all instantly. Memes marketing is good for improving brand engagement. This helps them boost page engagement, build audience community, and improve branding.

So, whether it’s Neeraj Chopra winning gold in the javelin, a sport little known in India, or a blunder by a politician, it takes seconds for memes to flood social media platforms. And brands have gradually learned the art of taking advantage of it.

Scope of memes marketing

Memes marketing is still in its infancy and is evolving with each passing day. Memes are easy, and there are plenty of memes makers online that brands can partner with to stay in the game.

But a word of warning: memes aren’t for everyone, they can be offensive. And it backfires in seconds, leading to trolling and embarrassment for brands, and it can risk it all, but thinking safe is never going to go viral. Two sides of the same coin.

However, it’s here for the long haul, so you might as well dip your feet in it until it lasts. Until then, don’t underestimate the power of a meme.

The author is a co-founder of Sociowash. The opinions expressed are personal.

Read also: A work that speaks | Announcement reviews | September 1 to 17, 2021

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