What is the best time of day to post on Instagram? It may seem like a trivial question, but it is a common question in real estate marketing. Knowing when your target audience is online is essential to get them excited about your offers.
We analyzed engagement rates for thousands of posts and found that they peak in the morning, all afternoon, and again at night.
Our research shows you should upload your posts in the morning, 9 a.m. to 12 p.m. This is when people are most active on Instagram, with engagement rates 25% higher than usual. at this hour.
Engagement rates begin to drop after 1 p.m. and dip below average throughout the afternoon, peaking again at 7 p.m. They drop back down from 11 p.m. to 3 a.m., reaching their point. lowest at 3 a.m.
These times are averages though, so your engagement rate will depend on the type of content you’re sharing.
The best time for real estate professionals to post on Instagram
When posting about real estate, you should do most of your posting during the 9 a.m. to 12 p.m. period. By checking the hourly average, this is when users engage in this topic for the longest periods of time.
Do the following daily to boost engagement and increase the potential for more leads:
– Share the life of your employees or partners. Showing real people using your product can help build trust and credibility with potential consumers.
– Post the most creative photos possible. Don’t be afraid to include text in your photos. Make sure the text is relevant and adds value to your post, otherwise less (text) is more.
– Post behind-the-scenes photos from events or use Instagram to show photos of your fans using and enjoying your product.
– Add engagement stimulation tools such as CTAs (call-to-actions) or click buttons.
At the end of the line
It is about setting up a regular schedule of posting photos with high quality images. Posting at optimal times is key to getting the most engagement, but with the right strategy, you can get great results by mixing up your posting schedule.
Don’t lift a finger. Execute your engagement strategies with virtual assistants
If you’re ready to start expanding your social media engagement but don’t want to manage the time and effort involved in building and managing your own channels, consider using a virtual assistant service.
Virtual assistants can handle all the heavy lifting while helping you focus on growing your business. In the beginning, you will have a team of professionals who will do the work for you. Best of all, they’ll take care of everything while keeping costs down.
After working in the real estate industry, Daniel Ramsey – Founder and CEO of MyOutDesk (named the # 1 virtual assistant service in 2020 by TechRadar & Analytics Insight) – realized that REALTORS® were spending too much of time to do necessary but time consuming tasks. In 2008, he founded MyOutDesk to provide REALTORS® with much needed leverage through virtual real estate professionals, helping them save time to grow their business while reducing costs. For more information, please visit www.myoutdesk.com/services.