Impressive marketing for the geothermal campaign of the city of Geneva and its public service has been launched, managed and designed by the advertising agency Alternative.
An important campaign for the Alternative design agency in Switzerland is described in the Swiss publication Cominmag. The agency won the call for tenders with its pitch in March 2020 which was to be set up then but postponed because of the covid and which is finally seeing the light of day.
The State of Geneva and the city of electricity SIG have started a prospecting phase of a geothermal program, as we announced to you. In order to inform the population, these two public entities have chosen to launch a 360 ° campaign. The campaign can be experienced in street posters, in buses, in the CEVA tunnel, in cinema and digitally.
A 360 ° virtual reality film was also produced. He explains the course of the water: from the summits of the Jura, through underground rivers to the drilling areas has also been carried out. This VR experience can be enjoyed at Uni mail, in the “branded” information container, also designed by Alternative.