Globant acquires European digital marketing company HABITANT

Globant (NYSE: GLOB), a digital native technology services company, today announced its acquisition of HABITANT, a consulting firm specializing in digital marketing strategy, pay media, MAdTech and digital sales. With this acquisition, Globant strengthens its expansion plans by Europe.

The transaction strengthens Globant’s capabilities in digital marketing, pay media, digital sales, as well as other areas such as product design, strategy, communications, data and technology, by with a strong focus on generating high impact results.

“Organizations are challenged to reinvent themselves, find new ways to reach their audiences and create engaging experiences,” said Martin migoya, CEO and co-founder of Globant. “The work of HABITANT integrating disciplines such as digital marketing, technology, design, creativity, innovation and data is an excellent complement to continue to develop unique strategies and solutions that generate long-term transformations. term.”

INHABITANT, based in Madrid, Barcelona and Logroño, is a company specializing in solving business challenges through the design of digital marketing strategies, product design, design services and UI / UX experiences, paid media and digital sales, among others. . With more than 100 consultants, works for a wide range of brands in different sectors including Iberdrola, Virgin Telco, Estrella Galicia, La Liga, Grupo Mutua Madrileña, Juegos ONCE, Shop Disney and La Caixa, as well as others.

“We are delighted to take this step forward and be part of Globant, a leading global company with a completely end-to-end approach, in terms of the application of design and technology to meet digital transformation needs. and cognitive organizations, ”said Pepe Chamorro, Co-founder and CEO of HABITANT. “HABITANT’s bet on the integration of disciplines is essential in its approach to digital marketing and today’s business needs, being a key complement in the vision of preparing organizations for the future.

Martín Umaran, co-founder and president for the EMEA region said: “With this acquisition, Globant strengthens its commitment to the region and expands its capabilities based on innovation, creativity and technology. With this transaction, we will improve our value proposition not only by Europe, but also around the world.

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