Governor to Boost Kentucky’s Tourism Industry $75 Million for Destination Marketing, More

Governor Beshear and Tourism, Arts and Heritage Cabinet Secretary Mike Berry announced that Kentucky will allocate $75 million to boost the state’s tourism industry and economy following a a drop in the number of visitors caused by the pandemic.

The Governor said the funding is critical to the state’s $8.9 billion tourism industry, which supports economic growth in rural and urban communities.

“Kentucky is a world-class tourist destination, full of unique experiences that travelers and Kentuckians alike travel everywhere to enjoy,” Governor Beshear said. “Our tourism industry is vital to our economic success, and now is the time to invest in and support our travel partners across the Commonwealth as we see our economy booming and our communities and people reap the benefits. .”

The $75 million in funding from the American Rescue Plan Act (ARPA) Coronavirus State and Local Fiscal Recovery Funds (SLRFF) program was endorsed by the Governor and appropriated by the General Assembly in the 2022 legislative session.

Funding is divided into four pools and will be distributed to eligible tourism and destination marketing organizations that apply and show the impact COVID has had on their group. Over the next several weeks, the Kentucky Department of Tourism will allocate this funding to eligible tourism organizations throughout the Commonwealth.

ARPA’s $75 million in funding will be distributed as follows:

• Group One: $15 million will be used for statewide tourism marketing efforts.
• Group two: $25 million will be used in a grant program for tourism commissions to market their communities.
• Group Three: $25 million will be used to attract meetings and conventions.
• Group Four: $10 million will be used for collaborative destination marketing in multiple counties.

“The Governor and General Assembly have supported our efforts, and through their bipartisan commitment, we are positioning Kentucky to lead the tourism and hospitality industries nationally,” Secretary Mike Berry said. “This additional financial support will give our tourism partners the resources to promote and showcase Kentucky as a diverse and welcoming destination full of travel opportunities and new adventures.”

“Funding from the American Rescue Plan Act is vital to the recovery of tourism in Kentucky, and we are extremely grateful to receive this funding for the industry,” said Kentucky Department of Tourism Commissioner Mike Mangeot. “The tourism industry is critical to Kentucky’s economic growth.”

Throughout the pandemic, the Commonwealth has invested more than $13 million in the tourism industry to strengthen promotional and advertising efforts and to encourage safe travel to Kentucky through the development of new travel campaigns. marketing.

Previously, the governor committed $5.3 million in federal funding to 103 tourism and destination marketing organizations in 88 Kentucky counties.

For more information on application deadlines and funding opportunities, please visit

To learn more about tourism and the arts in Kentucky, visit

Governor’s office

About William G.

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