With support from the San Diego Tourism Authority and the Tourism Marketing District, Holiday Bowl officials have launched an effort to attract more high-profile sporting events to the area.
Sports San Diego will serve as the region’s primary marketing tool as a sports destination, while attempting to drive visitor demand by recruiting and supporting “world-class sporting events.”
San Diego has hosted some of the biggest sporting events in the world, most recently the US Open in golf and the Breeders Cup, both in 2021. Other past events include the Super Bowl, X-Games and All-Star MLB game.
San Diego Bowl Game Association CEO Mark Neville highlighted the organization’s success in hosting events in the area, including the Navy vs. Notre Dame football game in 2018 and the successful 2020 bid for the Transplant Games of America 2022.
“A few years ago we strategically looked at how we can do more for the community and that allowed us to expand our reach to host more events…” Neville said. “Being the primary organization for marketing San Diego as a sports destination comes naturally to us.”
Founding business partners include Qualcomm, Kaiser Permanente, General Dynamics NASSCO and Rady Children’s Hospital.
According to Tourism Economics, nearly 180 million people traveled to a sporting event in the United States as a participant or spectator in 2019, resulting in an economic impact of $45.1 billion.
Locally, sporting events are estimated to generate more than 300,000 hotel nights each year.
Julie Coker, President and CEO of the San Diego Tourism Authority, called the sport “a vital component of our local tourism industry, attracting more visitors while building San Diego’s reputation for health and wellness. to be”.
She added, “Creating Sports San Diego will help us improve our game as we work together to grow this market.”