HAC Inc. (Homeland Acquisition Corp.) focuses on personalized promotions targeted to shoppers in expanding its relationship with technology company AppCard Inc. to further accelerate its marketing and loyalty efforts beyond its current Homeland, United and Cash Saver banners.
AppCard is a data-driven personalized marketing, buyer analytics and digital coupon platform provider that empowers independent grocers to better compete with large retail chains.
HAC extended the deal with the tech company for five years and nearly doubled the number of stores using AppCard’s artificial intelligence-based solutions, which will now cover all of its 80 stores in Oklahoma, in Texas, Kansas and Georgia. Among the group’s other retail chains are Piggly Wiggly and Food World.
“We are thrilled with the opportunities this partnership creates for our customers,” sHelp Marc Jones, CEO and President of HAC Inc., an employee-owned organization. “Personalization is key to improving our customer experience, and AppCard allows us to leverage data and information, to come up with the most cost-effective and efficient solution. effective programs to retain and develop our customers. “
In addition to expanding AppCard’s coverage, HAC will add new elements to the program, such as the use of AppCard digital coupons, which create additional touchpoints to keep shoppers coming back to stores and trying. new products.
Promotions are managed through a single dashboard to reduce advertising costs and increase conversion. HAC will use actionable data from AppCard to improve loyalty through personalized promotions based on buyer tastes and purchase history. As a result, customers who sign up with AppCard receive offers tailored to their needs at their preferred touchpoints, increasing return visits and providing them with a more personalized experience.
“We are very pleased that HAC is achieving its goals with our solutions and chart its next level of growth with us, ”said Yair Goldfinger, Co-Founder and CEO from New York AppCard. “Independent supermarkets are very engaged with their communities and customers, and our solutions help them take full advantage of those connections. We help them make their data actionable, engage buyers, and exploit new revenue and savings opportunities. “
AppCard is no stranger to retailers expanding their partnerships. In February, Allegiance Retail Services and Foodtown Inc. have granted the company a five-year extension. Iselin, based in NJ Allegiance will use AppCard’s personalized marketing, data analytics and digital coupons powered by artificial intelligence and machine learning to extend its offerings to members and buyers.
(See Progressive Grocer’s webinar on demand with AppCard to learn how independent grocers of all sizes are taking control of their conversation with shoppers and personalizing their customer engagement. Click here watch “Personalized marketing and buyer analysis and how it generates value for the grocer. “)
the HAC Inc. the grocery chain is headquartered in Oklahoma City, Ok so. HAC operates under several banners including Food World, Piggly Wiggly, Country Mart, United, Cash Saver and Homeland. The latest of these is HAC’s largest banner as well as Oklahoma’s largest locally owned grocery chain, with 34 locations statewide.