DENVER, May 11, 2021 / PRNewswire / – Leveraging the power of gamification, artificial intelligence, machine learning and neuroeconomics, Live Hive, a Coloradobased company, has introduced a unique SaaS platform solution to help unleash the potential of e-commerce and mobile games for many small and medium-sized businesses (SMBs) who are struggling to compete with multinationals through pay-per-click Ineffective, high cost, low engagement (PPC). Cost-per-acquisition (CPA) ads.
LiveHive, (https://www.livehive.com ), allows small and medium ecommerce businesses to tag, publish, and share games to drive long-term traffic and drive purchases. In addition, its platform offers several business features to improve reporting and analytics, platform, social media management, artificial intelligence chatbots, website plugins, and seamless integration.
The company’s platform also stands out for its application of neuroeconomics – combining neuroscience (the function of the nervous system and the brain) with behavioral economics (effects of psychological, cognitive, emotional, cultural and social factors on decisions of individuals) – to influence buyers to make economic choices.
“We love games and game creation, as well as the e-commerce space, and we wanted to merge them together to help our SMB clients with less brand power generate substantial returns like large corporations at a fraction of the cost. “, said Patrick womack, CEO and President of LiveHive. “Think of LiveHive as the meeting of Steam and Groupon for e-commerce. LiveHive is the easiest platform for B2B customers familiar with AdWords and Facebook campaigns to create successful gamified marketing. Our competitors do. only one component, or at best a small fraction, of all that LiveHive has to offer. “
Womack added that LiveHive is looking to tap the potential of the global gamification market, which, according to a report by marketandmarkets.com, is valued at $ 9.1 billion in 2020 and should reach $ 30.70 billion by 2025 and grow at a compound annual growth rate of 27.40% over the forecast period (2020-2025). Retail gamification also holds the largest market share.
“There are 30 million SMEs according to the United States Office of Trade Representatives website, (https://ustr.gov/trade-agreements/free-trade-agreements/transatlantic-trade-and-investment-partnership-t-tip/t-tip-12 ), which we believe can all benefit from the services we offer, ”said Womack.
The main advantages and features of the platform include:
- Innovative advertising: Businesses can choose from an ever-expanding library of simple and fun games. Add personalized branding and publish unique marketing messages in as little as 15 minutes.
- Use neuroeconomics: Data insights based on neuroscience and economics offer predictable consumer behavior and better ROI compared to PPC and CPA advertising.
- Boost your brand’s impressions: Increase audience awareness, conversions, average order value (AOV) and lifetime value (LTV) with mobile-optimized, browser-based games. Improve user time onsite and deepen customer familiarity through high-quality brand engagement.
- Integrate through key channels: Transparent plugin link between social, website, shopping cart and messaging platforms. LiveHive works on both desktop and mobile applications.
LiveHive plans to unveil a beta launch in July 2021 including testing the platform with pioneering brands and increasing sales with B2B users with a view to an official launch in the fourth quarter of 2021.
LiveHive is a SaaS platform that allows small and mid-sized e-commerce customers to tag, publish, and share games to drive long-term traffic and drive purchases. For more information, please visit https://www.livehive.com.
Conservaco / The Ignite Agency
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