McPhillips will drive revenue growth, community building and internal alignment of marketing, sales, service and operations. It initially focuses on expanding access to AI education through the Marketing AI conference (MAICON), which will be held virtually 13 – 14 Sep, and AI Academy for marketers, the Institute’s online learning platform. McPhillips brings over 20 years of experience, including the past nine years of which she served as Vice President of Marketing for the Content Marketing Institute.
“I have known Cathy for over a decade and have always admired the way she and the team at the Content Marketing Institute have created a movement in our industry through education and community engagement,” said Paul roetzer, founder and CEO of marketing AI Institute. “We now see a similar opportunity, with his leadership, to help marketers around the world understand AI and apply it to transform their businesses and careers.”
McPhillips Joins Marketing AI Institute as the organization seeks to accelerate its growth on the heels of lifting a $ 1 million seed round led by Blue cypress, a family of goal-driven businesses founded by a tech entrepreneur Amith Nagarajan. The Institute is also supported by corporate sponsorship agreements with Drift, Persado, HubSpot, MarketMuse, and other leading AI technology companies.
“As a marketing enthusiast AI Institute For years, attending MAICON 2019 and a member of the AI Academy for Marketers, I have known firsthand how professionals can benefit from AI. I am ready to help marketers remove this apprehension, receive actionable education and grow their businesses, ”said McPhillips.
About the Marketing Artificial Intelligence Institute
Marketing AI Institute is an online education and conferencing company that makes AI accessible and actionable for marketing leaders around the world. The Institute hosts the annual Marketing Artificial Intelligence Conference (MAICON) in Cleveland, Ohio, and manages the AI Academy for Marketers online education platform and community. Learn more about www.MarketingAIinstitute.com.
SOURCE Marketing Institute of Artificial Intelligence