Marketing and media events from May 2 to May 8, 2022

May 4

May the Fourth (be with you) is the unofficial Star Wars holiday. Expect plenty of branded tweets. As for the Disney franchise, they are releasing a documentary titled “Disney Gallery: The Boba Fett Book,” which is a behind-the-scenes look at the Boba Fett series.

May 5

It’s Cinco de Mayo. Much like St. Patrick’s Day, liquor brands expect bar activity to increase as life returns (somewhat) to normal. Expect plenty of Cinco campaigns, especially from tequila brands.

Fact check: Cinco is not Mexico’s Independence Day, but rather recognizes a key victory for the Mexican Army in 1862 at the Battle of Puebla during the Franco-Mexican War. As points out, “While a relatively minor holiday in Mexico, in the United States, Cinco de Mayo has become a commemoration of Mexican culture and heritage, especially in the regions with a large Mexican-American population”. Of course, many Americans have no idea and just see it as an excuse to get drunk. As documented by USA Today, “A 2018 survey by showed that only 10% of Americans knew the real reason for the party, but it turned into a day when people can get cheap margaritas. and wear sombreros”.

RSVP for Ad Age Next: Multicultural Marketing May 9 at

May 6

Marvel’s “Doctor Strange in the Multiverse of Madness” – not to be confused with the metaverse madness—is coming to US theaters.

May 7-8

Sunday is Mother’s Day. While many brands will look to the sales opportunities that the holidays bring, there’s a growing tendency to treat the holidays with some sensitivity. Last year, brands such as Aesop, bedding brand Parachute and craft marketplace Etsy sent customers emails giving them the option to opt out of marketing, acknowledging that the holidays mean something different for people who have a strained relationship with their mother or who have lost their mother. , especially during the pandemic.

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