Marketing Course – Small Business Trends

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Philip Kotler, the father of modern marketing, defines marketing as “The science and art of exploring, creating and delivering value, to satisfy the needs of a target market for profit”. Small businesses often use different marketing strategies to help them achieve their goals. Marketing strategies, if not updated, may not deliver the desired results. Online marketing courses can help you and your business learn and adopt modern marketing strategies to increase your sales. Here are some of the most popular online marketing courses:



Marketing Fundamentals – Small Business Marketing Success

In this course, you will learn functional marketing strategies and tactics that have proven effective in real time. These strategies include blogging, social media, video, and offline marketing. The course contains 2 hours of video lectures, articles, downloadable resources and exercises. This two-hour program is divided into 24 lectures divided into five sections, namely:

  • Presentation of the course
  • Smart marketing strategy
  • Smart Marketing Tactics
  • Conclusion
  • Bonus content (networking events)

Modern Marketing with Seth Godin

Prepared by a best-selling author, this course explains the fundamentals of modern marketing and its similarities and differences with advertising. There are six hour video lectures, 2 downloadable resources and an article in the lesson. The lessons are made up of 48 lectures divided into 11 sections such as:

  • Empathy and positioning
  • Smallest viable market
  • Tension, confidence and forward movement
  • Pricing awareness
  • Plans, words and some tactics

AZ Digital Marketing Mega Course

Mega Digital Marketing Course AZ, contains 12 courses in one package with updates. This all-in-one package has everything you need to know about digital marketing, starting with getting started and creating ideas. The package consists of 68.5 hours of video lessons, 102 downloadable resources, 22 articles and 2 practice tests. It is a 70.5 hour program with 484 lectures divided into 53 sections, including:

  • Introduction to digital marketing
  • Market research
  • Website creation
  • Cognitive basis of marketing
  • web persuasion

Sales and Marketing for Online Businesses

Designed specifically for online businesses, this sales and marketing course will guide you to understand marketing, research markets, advertise your products and affiliate link, and improve your customer skills. With 3 hours of video lectures, this entry-level marketing course consists of 23 lectures spread over 6 sections, including:

  • Build your foundation
  • Manage your Foundation
  • Traffic and advertising
  • Video marketing
  • Attitude

The Neurosciences of Shopping (Marketing and Manipulation)

The neuroscience of shopping is a different approach to marketing in which you will learn the patterns of people’s buying choices by understanding the subconscious and how to influence it. You will also be able to see how ads work and how marketers use them to manipulate them. This bundle contains more than one hour and 40 minutes of videos spread over 20 lectures divided into 6 sections, including:

  • Introduction
  • We are instinctive beings
  • We are emotional beings
  • We are contextual beings
  • The voice in our head

Crash Course in Marketing for Small Business

The crash course is prepared for small businesses with a non-virtual (physical) product. Marketing for small business, starting with the fundamentals, teaches you about branding, customer behavior, and visual communication. The course contains 3 hours of video lectures, 11 downloadable resources and 11 articles. With over 3 hours of video resources, the lessons are divided into two sections.

  • Pre-marketing and,
  • Post-marketing.

And these two sections contain 9 lectures including:

  • Customer research
  • Market and niche research
  • Development of marketing and brand visuals
  • Develop your marketing distribution and funnels
  • Make your brand strong

Marketing fundamentals: discover the 5 pillars of marketing

In this course Marketing Fundamentals for Beginners – Discover the 5 Pillars of Marketing, students will learn how marketing works and develop strategies that can be applied to different types of businesses. Starting an online business, developing a WordPress vlog, and writing marketing copy are all briefly covered. The course contains 2 hours of video lectures and 2 articles. There are a total of 42 lectures spread over 8 sections including:

  • Product
  • Customer
  • Price
  • Communication
  • Square

MBA Course: Marketing and Business Strategy

Marketing and Business Strategy is an intermediate level course that takes you behind the basic concepts of marketing and sales. The course expands to more advanced concepts such as the BCG Matrix, Brand Mantra, BAV Model and Product Life Cycle. In total, there are 5.5 hours of video lectures, 11 downloadable resources and 5 articles. This MBA course contains 63 lectures divided into 7 sections, including:

  • Marketing Information
  • Marketing and business strategy
  • Getting Started Basics
  • Startup business model
  • Startup and growth metrics

How to Start a Marketing Advertising Agency

How to Start a Marketing Advertising Agency is a course suitable for everyone, including beginners. This practical course will give you the basics of marketing. And you can add your marketing knowledge if you’re a pro to walk you through launching your ad agency. This course includes 2.5 hours of video lectures and 6 articles. The lessons are divided into two sections:

  • How to Start a Marketing Advertising Agency, and
  • Marketing agency services

And these 2 sections lasting 2 hours and 44 minutes contain 22 lectures including:

  • Choose your niche
  • How to Create a Website
  • How to attract customers
  • Search Engine Optimization SEO
  • Google AdWords

30 Day Business Blast

30-Day Business Blast is a step-by-step training in marketing and mindset transformation that helps you achieve your goals. This extended course offers proven marketing strategies at little to no cost. This includes setting income goals, money-making habits, using the law of attraction, and more. This online marketing course contains 9.5 hours of video lectures, 12 downloadable resources, and 1 article. There are 36 conferences grouped into 8 sections including:

  • Preparation (including setting up)
  • Ignition (including marketing plan)
  • Launch (including mindset and sales)
  • Acceleration (including value proposition)
  • Momentum (including external forces)

According to Fundera, 47% of small business owners handle marketing efforts on their own. While some of them have some marketing experience as professionals, most of them don’t. If you’re marketing for your small business, learn about the latest marketing strategies by taking one of these courses.

Companies such as NASDAQ, Volkswagen and NetApp have offered these courses to their employees. And Udemy is always running discounts and specials, so it’s an affordable option for a small business owner.

How much does a social media marketing course cost?

Most online marketing courses cost an average of $70. Udemy courses are usually on discounts and specials, so there’s a chance you’ll land a better deal. And remember, prices are subject to change.

When you purchase the course, you get lifetime access (including updates) and a 30-day money-back guarantee.

Are there certifications for social media marketing?

Upon completion, you will receive a verifiable certificate of completion.

More lessons to improve your skills:

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More in: Marketing 101, Marketing Strategy, Small Business Courses

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