Marrkt, the online retailer that sells second-hand and unsold menswear from global brands, has appointed David Segal as chief marketing officer, as the platform looks to scale in 2022 and expand into the United States.
Segal comes from responsible design firm Raeburn, where he served as digital and creative content manager for the past five years and was instrumental in building the brand online.
In his new role as Chief Marketing Officer at Marrkt, Segal will be responsible for developing the market’s overall marketing strategy, in addition to working closely with Managing Director Lewis Hull on Marrkt’s US expansion plans.
In 2021, Marrkt experienced significant growth in the United States, with a 300% increase in orders. As a result, the brand is moving forward with plans to open a US operation in 2022, which will come with a “big marketing push” and a significant increase in marketing spend.
Commenting on his new role, Segal said in a statement: “I am delighted to join Marrkt at a truly exciting time of growth for the business. I have always admired the work of Lewis (founder) in building a leader in the used market home to the best brands in the world. Resale is the future, and I look forward to helping the brand grow further and promote circularity. »
Founded in 2016, Marrkt focuses on products that have “true resale value and are defined by quality”, and currently has more than 12,000 designer clothes, including Margaret Howell, Nigel Cabourn, Levis Vintage and Arc’ teryx, available for purchase online from sellers worldwide.
Last year, the platform saw its sales more than double as the resale market boomed, buying used items became more widespread, and this trend is expected to continue in 2022, as consumers seek enjoy their favorite brands in the most environmentally friendly way possible.