ANN ARBOR – The latest digital marketing news, trends and updates are presented by Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan, on our show on Monday, April 26, 2021. Discussion topics included:
- Conversion rate optimization (CRO)
CRO has become its own science to help convert website traffic so that the website is more effective at generating leads or sales.
- CRO helps generate more leads and sales from existing website traffic without spending more marketing or advertising dollars.
- CRO now includes artificial intelligence to track a website visitor’s journey through the website, including their repeated visits to the website.
- CRO also uses A | B testing tools on the website to better understand what works and what does not with regards to the layout, design and calls to action of web pages.
- CRO is supported using Google Analytics to gain insight into your website traffic.
- LinkedIn Marketing Tool
A new tool on the market is called OctopusCRM it is a complementary extension of the Chrome browser.
I have confirmed with LinkedIn Support that this tool does not violate their terms of service.
Among the various features of this tool, it alerts you if we start to exceed any of LinkedIn’s daily activity limits.
The fees range from $ 7 to $ 25 / month.
- Clubhouse app
Clubhouse app is an audio-only social community that started a year ago.
The app is only on iOS.
Inviting only existing members… trying to keep the membership as high as possible… however… doesn’t mean it’s perfect.
Chat rooms can accommodate up to 5,000 people.
Basically, you can go in and out of different discussions, on different topics, in something that feels like a live, fluid podcast. You can just listen or choose to throw out your thoughts. Imagine a cocktail party or a clubhouse.
Clubhouse guidelines prohibit conversations from being recorded, transcribed, reproduced or shared without explicit permission.
Companies such as Facebook, Twitter, Discord, Spotify, Reddit, and Slack have created products to directly compete with the Clubhouse app. More details on Wikipedia Clubhouse App.
Past shows with Melih Oztalay
About SmartFinds Marketing
SmartFinds Marketing is a digital marketing agency. SmartFinds provides comprehensive marketing strategies and solutions to businesses. The marketing process is managed by a team of contemporary marketers who manage new ideas and integrate the early adoption of new strategic technologies to achieve successful results. Helping clients understand the world of web marketing and web advertising through education and consultation is part of any SmartFinds program.
“Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. From the very beginnings of the industry, we have scoured the Internet for knowledge, expertise and most importantly. yet, the imagination to apply the Internet resources meet the needs of your business, ”says Melih Oztalay.
Melih Oztalay is an industry leader as a guest author on many websites such as Search Engine Journal. Additionally, he is a guest speaker at numerous conferences and events as well as being a subject matter expert called on my radio shows and podcasts.
SmartFinds Marketing…. Creative strategies. Innovative ideas. Use the full power of the Internet with us!