Mint Stalk: UAE’s Quickest Rising Advertising and marketing Company

Alyssa Almaiahi shares how she scaled Mint Stalk
Picture Credit score: Supplied

Mint sprig Advertising and marketing company in UAE is now the quickest rising inventive and digital company within the nation. With the slogan “A New Method to Develop Your Model”, Mint Stalk has acquired necessary authorities and multinational entities corresponding to Shurooq, the Division of AI, Canon, Anantara and Jashanmal.

After organising the company simply two years in the past with no exterior funding, they’ve managed to shortly construct a full in-house workforce of gifted social media specialists, public relations managers, designers, content material writers, videographers and digital marketing campaign managers. – a few of which have been transferred from world companies.

Whatever the tumultuous interval of the pandemic, Mint Stalk enters its third 12 months of operation; and on condition that solely 5 p.c of selling companies survived right now’s financial downtown, we spoke to the founder to know how they beat the chances and continued to evolve.

Mint sprig
Picture Credit score: Supplied

Alyssa Almaiahi says: “I’m very course of oriented; it was necessary to have the best approval methods and the best workflow in place from the beginning to be able to scale successfully. Even after I solely had two staff to begin, I insisted that we observe a few of the procedures to streamline the enterprise and construct lasting habits. “

“I aspired to develop a enterprise, which focuses on delivering high quality work, coupled with unbeatable customer support. The character of operations within the GCC area calls for fast turnaround occasions with fast however correct executions, which I struggled to seek out earlier than organising Mint Stalk. “

High quality Arabic content material and efficiency advertising are nonetheless onerous to return by within the UAE, as are the important thing providers we have now restricted ourselves to.

Digital advertising companies in Dubai might want to deal with efficiency pushed campaigns as a lot as creating social media content material; content material is crucial, however in the end manufacturers wish to drive gross sales.

Advertising and marketing ideas are extra emotionally pushed than strategically quantified on this area, so it was important to construct a workforce that understands and considers this when suggesting new concepts to clients.

The normal technique of outsourcing 3-4 totally different branches for various pillars can be tedious, costly and inconvenient for purchasers; to not point out that this usually results in disjointed communication and design fashion throughout totally different channels of a model, just because totally different companies deploy them.

We intention to fill this hole by providing a 360 diploma advertising resolution for each offline and on-line enterprise, which circulate from a shopper’s general purpose. We rent all ages and backgrounds who specialize of their position – expertise, ambition and potential are much more necessary than having years of expertise on a CV.

Alyssa Almaiahi has been acknowledged as one of many youngest and most influential ladies entrepreneurs within the Center East; The founder of selling company Mint Stalk says, “Covid-19 has made manufacturers assume twice about the place they spend their cash and what return on funding they generate from their advertising actions. Offering a clear and clear enterprise mannequin with clear key efficiency indicators and milestones, allowed us to construct belief and credibility available in the market in a short time. We intention to construct long run partnerships, therefore honesty is crucial. advert. “

“My major position inside the firm is that of human assets! I’m continuously looking out for high expertise and have a rigorous appraisal course of earlier than recruiting employees for Mint Stalk. Being within the service trade implies that our whole enterprise depends on the standard of our workforce. , so that is one thing we take very severely. “

“I’m lucky to have the ability to do what I really like and to work alongside an unbelievable group of gifted individuals who every convey one thing worthwhile to our enterprise. It has been an extended and tough journey, however I would not commerce that sort of expertise for the rest on this planet. I can say with confidence that we’re prepared for the long run, ”she explains.

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