From multinational corporations to the mom-and-pop store down the block, from multicampus hospital systems to local nonprofits, sooner or later, whether it’s day-to-day or in an hour of crisis, most businesses and organizations need to find the right way to let the world know they’re ready to do business, ready to serve… or not to be blamed.
For anyone working in marketing and public relations, these tasks can be difficult at the best of times, let alone in an era marked by strong divisions. But in the spiritual center of the two professions, the forces that shape New York City’s message have more than proven their courage in the face of Covid-19, racial injustice, the pressures of climate change, backlash. against technology and the politicization of almost everything.
By selecting the 65 people for the 2021 list of notables in marketing and public relations, Fear sought to recognize talented professionals who are particularly adept at measuring feelings, creating stories, and reaching a large and small audience. Coming from a range of companies in a variety of industries, working both as employees and as in-house specialists, these accomplished individuals represent the forefront of their industry.
To find these winners, Fear consulted with trusted sources in New York City marketing, public relations and business. Applications submitted by individuals and businesses in the metropolitan area have been carefully considered. Finally, the winners were selected for their professional achievements and their involvement with industry and community organizations.
Read their professional biographies to find out how these advertising virtuosos are helping propel New York businesses to ever higher heights.
METHODOLOGY: The winners did not pay to be included. Their profiles were taken from the submitted application documents. This list is not understandable. It only includes executives for whom applications have been submitted and accepted after an editorial review. To qualify for this list, applicants had to be in a high-level marketing or public relations position in their organization or agency with at least $ 25 million in revenue and have used their skills to offer significant value to customers. In addition, applicants had to demonstrate their involvement in community and / or philanthropic activities, mentoring programs, etc.