Office work is a new trend in recruitment marketing

People roam all over the world unrestrained by concrete curbs. Coming back to restaurants, events, and even gyms, there’s one area that many of them are unsure about moving forward: the office.

Companies are reassessing their work-from-home policies and HR is calling workers back to the office, prompting a wave of quits. Many business leaders and staff members who previously yearned, requested and patiently waited for the reopening of the workplace are now dissatisfied with returning to their usual routine.

In today’s hybrid world, employees are required to work, but from any part of the world. Unlike in 2019, employees want more flexibility to maintain work-life balance. Currently, this approach is halfway. Many companies are still experimenting with the hybrid working approach with the desire to bring their employees back to the office, providing them with the right reason to understand the distinctive value of working from the office.

Organizations’ emphasis on working from office strategies

With two years of no commute time and the ability to effectively manage work-life balance, employees are looking for a better reason to return to the office. On the other hand, business leaders are scratching their heads, given the concern of getting employees back into the office. As a result, leaving behind the hype of increased productivity, leaders focus on building a goal-oriented organization. They make their employees remember the purpose of the business and why their skills are valuable to the organization. To achieve these goals, working from the office helps teams decide on work better. In a creative agency, for example, creating a successful brand campaign requires all the strategists, copywriters, and graphic designers to be in the same room. Working consistently can speed up operations and help improve employee engagement, recognition, and networking.

Create new rituals to bring back the workforce

Organizations have a strong desire to satisfy their appetite for seeing “seated bodies”. To do this, HR must prioritize creating connections between people in order to stimulate creativity and strengthen team spirit. Unlike in the pre-covid work era, HR needs to understand that no one wants to come into the office to spend the day on the laptop, answering calls, responding to emails, and reporting to bosses. Work-related tasks need to be paired with in-person time and space to reconnect.

Repudiating the old adage, in-person time and socializing never lead to reduced productivity. Instead, it drives creativity and innovation in the workplace. Encouraging employees to socialize in the office certainly helps them foster professional bonds between team members, which helps them meet deadlines more. Additionally, talent leaders in the new era are also leveraging the idea of ​​instituting days without team meetings to do in-depth work. This way, employees get uninterrupted time to focus on work by blocking their calendars.

The future of the new work culture

Many HR managers grapple with the consequences of work-from-home policies with a half-full and half-empty dilemma. From meeting employee needs to adhering to employer-employee contract terms, HR is introducing significant changes to recruitment contracts. For one thing, they are more focused than ever on keeping employees motivated, engaged, and thriving. Business leaders, on the contrary, instill their confidence in the abilities of employees to achieve the best results and to help them in their career development.


Organizations must therefore adapt to the new demands of their workforce and develop talent management strategies that include on-site, hybrid and remote working. The most important thing is to appreciate the importance of the job, not the location. This will help businesses build relationships with their staff, which will be crucial for a more seamless transition to office culture.



The opinions expressed above are those of the author.


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