Omnichannel marketing builds trust among chicken consumers

An omnichannel marketing approach can help chicken brands reduce the background noise of supply chain, e-commerce, sustainability challenges and connect more and better with consumers.

“Consumers are facing unprecedented disruption right now – inflation, labor shortages, fewer product options or out of stock when grocery shopping. It’s important that we understand the state of mind of consumers when we develop our marketing plans,” said Danette Amstein, co-founder and CEO of Midan Marketing.

“It’s also important that we understand that the customer base becomes more complex with each generation. When we understand what our consumers are thinking and facing, we can determine how best to reach them with our messages.

Amstein will share consumer insights and trends to show how an omnichannel approach to chicken marketing can create transparency and consumer trust to drive the category’s continued growth at the 2022 Chicken Marketing Summit.

Plan to attend the 2022 Chicken Marketing Summit scheduled for July 25-27, 2022 at Chateau Élan in Braselton, GA. Registration is now open with early savings available.

Why Omnichannel Marketing Works

An omnichannel marketing approach creates a consistent brand experience across different channels. This includes in-store messaging, apps, and websites, as well as direct communication methods such as email, social media, and content marketing.

“It is important not to separate each of the methods used to reach the buyer, but to ensure that they are optimized to provide as many relevant touchpoints as possible to buyers, whether they spend their money online or offline,” Amstein explained.

“The biggest ‘don’t’ in omnichannel marketing is not to do it. We need to reach consumers on all the platforms where they are looking for information about our products, which means having an omnichannel approach.

Attend the 2022 Chicken Marketing Summit

The 2022 Chicken Marketing Summit will be held at Chateau Elan in Braselton, GA from July 25-27. Serving a unique cross-section of the chicken supply chain, the Chicken Marketing Summit explores food marketing issues and trends, as well as chicken consumption patterns and purchasing behavior.

NEW FOR 2022: Submit your free nomination for Chicken Distributor of the Year.

For more information and to attend, visit:

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