Personnel manager awarded the best prices for the best integrated marketing campaign, the best internal communication strategy and the best media strategy in the international competition
Posted: October 14, 2021 at 12:25 p.m. CDT|Update: 55 minutes ago
TACOMA, Wash., October 14, 2021 / PRNewswire / – Through his mission-driven efforts to put work at your fingertips, PeopleReady People Manager Won Top Honors for Marketing and Communications Excellence at the Fall TITAN Business Awards 2021 organized by the International Awards Associate (IAA). PeopleReady received two platinum awards, the competition’s highest honor, for best integrated marketing campaign and best internal communications strategy, and also received a gold award for best media relations strategy.
PeopleReady won a Platinum Award for its innovative and fully integrated Work Within Reach â¢ marketing campaign, building on its brand and continuous improvement in staffing technology and delivery models, which included a sponsorship of two Indianapolis 500 champion Takuma Sato, the brand’s first nationally broadcast television ad, and a raffle with nearly 600,000 participants to encourage people to join the workforce during the current labor shortage. The People Manager also received top honors for his internal gamified communications strategy, which engaged over 1,000 employees in activities designed to galvanize them around a new corporate culture. Additionally, PeopleReady’s media outreach efforts, which have reached billions of people, have been recognized for their critical role in helping to inform and educate the public and media about labor market trends and opportunities.
âIn the midst of the current workforce crisis, creativity and innovation are key to overcoming barriers to connecting people and work. PeopleReady’s marketing and communications strategies are mission-driven with one simple goal: to put work and workforce at your fingertips, âsaid Caroline sabetti, Marketing Director of PeopleReady and PeopleScout and Senior Vice President of Communications TrueBlue. âThe PeopleReady team is proud to receive this recognition for our efforts to connect people and work faster and easier than ever during tough times. “
“We commend the phenomenal accomplishments at the Titan from a wide range of organizations, from all sectors, and their strong determination to reach greater heights,” said Kenjo Ong, CEO of the IAA. “Our jury was impressed with the intensity brought about by the submissions from the participants. I am more than delighted to witness the triumph ahead, where the winners of the season set the bar for future ventures to follow.”
PeopleReady’s marketing and communications strategies help highlight the centralized, state-of-the-art search and recruiting engine recently implemented by the hiring manager, as well as a new virtual onboarding experience that brings Work Within Reach â¢ to over 90,000 job seekers every month. In addition, continuous optimizations of PeopleReady’s award-winning JobStackÂ® application, with enhancements such as a new Apply to Dispatch feature, make it easier than ever to connect people and work.
PeopleReady, a TrueBlue Company (NYSE: TBI), specializes in fast, reliable on-demand labor and highly skilled workers. PeopleReady supports a wide range of blue collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its revolutionary JobStack platform and over 600 branches in all 50 states, Porto Rico and Canada, PeopleReady has served approximately 98,000 businesses and put approximately 221,000 people to work in 2020. To learn more, visit www.peopleready.com.
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