Salesforce and Proof Analytics Deliver Fast, Scalable, and Agile Marketing Optimization

SAN FRANCISCO, June 2, 2021 / PRNewswire / – The Alliance of Selling power and Analysis of the evidence transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile marketing optimization rooted in a systems-level integration between the two companies. The combination effectively enhances the traditional consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability.

For decades, the biggest barrier to an effective use of regression analysis by a business was not the math. No matter how good the data science team was, the process of obtaining the information it needed was generally too slow, too difficult to scale, and too difficult to consume to be operationally relevant.

Salesforce, the world leader in CRM, kept hearing from customers expressing their desire for a breakthrough in marketing analytics, and it responded quickly to meet the need. Leonardo of Carbonara, world leader in product management at Salesforce Marketing Cloud, said: “Covid19 has accelerated digital transformation and made omnichannel marketing a matter of survival for most brands. In this fully digital world, companies must adopt new operational and analytical approaches that help them overcome the increasing complexity of their marketing processes and drive business results. between teams and functional lines. Salesforce sees Proof as “the missing piece” to delivering true closed-loop marketing. The combined solution of Salesforce and Proof solves these customer challenges in one fell swoop by integrating Proof’s agile marketing planning and automated marketing optimization with the automated data downloads from Salesforce Sales and Commerce clouds, advanced mapping Datorama’s customer journey and the highly scalable personalization and real-time messaging capabilities of Salesforce Marketing Cloud.

Watch the #Salesforce video on Proof Analytics:

Dr Petyo Bonev, Professor of Applied and Theoretical Econometrics and Artificial Intelligence at the University of St. Gallen in Switzerland, said: “The advantages of real-time analysis are crucial to enable the implementation of a marketing strategy fast and agile in a context of rapid change and volatility. Using automation dramatically reducing the time to value of complex modeling is potentially of tremendous value to the user, and the highly automated Proof platform has reduced typical business modeling by hours or even days. , a few minutes per model. Automated model recalculation means that if new data is provided daily, the recalculation also occurs daily, meaning that a marketer would have fully updated causal, predictive and prescriptive analyzes for a given model more than sufficient time to understand changing market conditions and modify prices in a time-efficient manner. “

Julie brun, Johnson Controls“The evidence makes me feel like I’m in the cockpit of a fighter jet, providing the necessary instrumentation to guide powerful programs. It’s very stimulating and it transforms the conversations that business leaders need to have with marketing teams. Johnson Controls has renewed our relationship with Proof on several occasions – it’s a fantastic platform. We will be adding Proof BusinessGPS ™ on Salesforce with our next renewal. “

Founder and CEO of Proof Analytics Mark Stouse said, “Salesforce integrates data directly into Proof, dramatically speeding up the creation of analytical models and automatically recalculating each model at the speed of customer data, providing a constantly updated operational plan for marketing directors and other C-suite executives. Proof BusinessGPS ™ on Salesforce allows business and marketing teams to wargame different outcomes in the middle of a meeting, exploring different campaign outcomes in light of changing market conditions. The Proof Marketing Planner ™ and Proof Marketing Finance ™ tools provide marketing teams with automated, large-scale planning, budgeting, campaign management, KPIs, and KPIs. management and workflow solution, further enhanced by future integrations with Slack. The integration of Salesforce and Proof gives marketers and other leaders the ability to continuously understand and optimize all of their investments, accelerating the power and growth of their business.

Julie brun on the marketing transformation:
Michelle killebrew on proof of impact:
Watch the #Salesforce video on Proof Analytics:

About Salesforce
Salesforce, the global leader in CRM, enables businesses of all sizes and in all industries to digitally transform and create a 360-degree view of their customers. For more information on Salesforce, visit

About the evidence
Delivered on Salesforce and AWS, Proof is the world’s fastest and easiest-to-deploy marketing and sales optimization platform, integrating seamless data management and automated, code-free modeling analytics with capabilities Best-in-class planning and budgeting, all delivered in an easy-to-use and understand -SaaS platform.

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