SBA to host holiday marketing webinar for businesses

The United States Small Business Administration (SBA) invites small business owners to participate in a webinar designed to educate them on marketing their businesses for small businesses on Saturday and through the upcoming holiday season.

The 30-minute webinar is scheduled for Monday, November 14 from 3-3:30 p.m. and will be conducted via Microsoft Teams or by listening on the phone.

Each year, the SBA encourages small businesses to take advantage of Small Business Saturday to drive more traffic to their businesses, whether through their doors or to their e-commerce site during the holiday shopping season.

Shoppers supported their local businesses last year — with Small Business Saturday hitting an all-time high with spending estimated at $19.8 billion, according to a news release.

There are five different holiday marketing campaigns between Thanksgiving Day and Cyber ​​Monday designed to help independent businesses “capture a greater share of critical holiday season consumer spending,” the company said. Small Business Administration.

During the live interactive webinar, business owners can learn more about the target audience for each holiday campaign – including Small Business Saturday – and receive marketing tips to implement. The webinar will end with an overview of SBA resource partners who offer free marketing advice.

No pre-registration is required to attend the webinar. To join the webinar on November 14, visit and click on the “Join Microsoft Teams” link, or call 1-202-765-1264 and enter conference code 857311334# when prompted.

About William G.

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