Scott Betley to speak at Engag.marketing on June 17th

As unexplored and bizarre as an app with dancing teens seems, TIC Tac staked his claim on the homescreen of millions of people. An app where trends live and die in just 24 hours is also teaching a younger generation how to change their oil, efficiently bake a cake and now buy a home.

While buying a home has historically been viewed as difficult, the process is changing names as loan officers, realtors, and industry experts answer questions that Gen Z (and any generation that does not willingly admit to using the app) TikTok platform.

That’s why we invited Scott betley, a loan officer for NFM loan, to discuss how businesses and personal brands can take advantage of the user-friendly app to educate potential buyers, promote their services, and even gain new customers in the new TikTok era at our engage.marketing event on the 17th June.

Betley, also known as That Mortgage Guy on his social accounts, is a content creator and mortgage originator with over 10 years of experience assisting first-time buyers and progressive buyers with their purchases. Of house. Betley has built her brand online around the natural fears and hesitations of buying a home and how to overcome them. Boasting nearly 700,000 subscribers on its TikTok with millions of views on its videos, Betley has capitalized on reaching a growing generation of first-time homebuyers that the market is preparing to welcome.

Betley is just one of our guest speakers at engaging marketing. Renowned coach René Rodriguez will deliver the opening speech. Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, will lead a hands-on workshop on how to practically apply its proprietary AMPLIFII formula to achieve maximum influence. Participants will leave with immediately applicable skills that they can use in their daily work.

The fourth annual engagement marketing event will also feature experts focused on the specifics of mortgage and real estate in a buying market. As the appetite for refinancing loans is expected to dip in the second half of the year, a huge wave of first-time homebuyers are looking to join the market – assuming they can find a home to buy. .

The challenge of helping consumers become homeowners in this housing market is why we designed our virtual event around “Eyes on Buying”. Some of our sessions include:

  • Marketing to reach a diverse audience
  • Work with referral partners to make winning offers
  • Build a personal brand
  • Specific sessions on LinkedIn, Instagram, Clubhouse and TikTok
  • and more!

The Summit is designed for our HW + members, who have access to all of HousingWire’s premium content, including events, articles, an exclusive Slack community, and more. Not a member? You can sign up to become an HW + member and register for the summit here, or get event-only access for your company or team here.

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