Sendinblue, Alida releases product updates and more CX updates


Sendinblue, a digital marketing platform, extends its solution with the Email API as a new value proposition for large companies. Developers working in large companies want to be able to distribute large volumes of transactional emails (order confirmations, forgotten passwords, etc.) while maintaining compliance, and provide technical support and personalized campaign tracking, according to Sendinblue officials.

Sendinblue’s Email API plan was launched with tools and experts dedicated to maintaining good data hygiene, officials said. With Sendinblue, businesses can keep as much data as they want, for as long as they need it. Sendinblue’s RESTful API can accept up to 120,000 emails per minute and has libraries available for major market languages ​​(C #, Go, Java, Node JS, PHP, Python, Ruby, Typescript-node, etc. .), and integrations for CMS and CRM.

In other news on customer experience and digital marketing software …

Uniphore announces Uniphore Unite partner program

Uniphore, a provider of conversational automation, has announced its Uniphore Unite partner program. Uniphore Unite includes essential resources to support the end-to-end partner lifecycle and enables partners to take advantage of Uniphore’s leading technology.

Customers can now view and benefit from the service expertise, capabilities and complementary technology of Uniphore’s Unite program partners. Uniphore Unite offers a range of programs to support each partner’s business model, including listing, reselling, managed services, co-selling, and servicing.

ON24 announces new live video app

ON24, a digital marketing and events software platform, announced ON24 Go Live, a self-service virtual event solution for businesses to host live video events. ON24 Go Live allows organizations to create an external or internal event, from signing up to keynotes, breakout sessions, networking and chat. ON24 Go Live is an addition to the ON24 platform.

Alida improves AI, analytics and CXM integrations

Alida, which provides customer and employee experience solutions, delivered its product release for fall 2021. Alida brings new capabilities in customer experience, employee experience, product experience and experience brand. New product features include AI-powered text analytics and dashboards, improved administrative tasks for Alida Touchpoint users, and integration into hundreds of third-party client systems. Alida also introduced a Diversity, Equity and Inclusion (DE&I) solution.

Adobe launches new Workfront features

Adobe announced new features in Adobe Workfront targeting collaboration, communication, and dynamic workflows within creative teams and between creative and marketing teams.

New features include:

  • Adobe Photoshop plugin: All-new Adobe Photoshop plug-in gives creatives the ability to “collaborate in context” via a built-in Workfront update screen
  • Integration of Adobe Experience Manager Assets for Businesses: Marketers can orchestrate campaigns with post, built-in approvals, and content delivery with a new and improved connector.
  • Adobe Experience Manager Assets Essentials integration for services: Brands that need a digital asset management solution for teams or individual departments can now unify work and asset management.
  • Updated Adobe XD plugin: Experienced designers can stay in XD while collaborating. With the plugin, designers can work with internal and external stakeholders, record time, and view details of all projects, tasks, issues, and documents.

LivePerson acquires VoiceBase and Tenfold

LivePerson, a provider of conversational AI, announced two strategic acquisitions: VoiceBase, a provider of speech recognition and conversational analytics; and Tenfold, a customer engagement platform for integrating communication systems with CRM and support services.

LivePerson officials said the combined companies are creating a unified, AI-enabled system for the customer experience: the speech recognition and analytics capabilities of VoiceBase, Tenfold’s voice, messaging, and CRM integrations, and LivePerson conversational AI and asynchronous messaging.


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