Some of the best examples of video game marketing

Like many industries, video game marketing has had its share of amazing and horrific marketing campaigns and strategies. Bad examples can stick in the minds of players, but there are iconic campaigns that are remembered for all the right reasons.

The days of booth babes are long gone, and instead, game companies are using everything from a strategic location. QR Code during a big event with movie trailers.

Grand Theft Auto V (2013)

Grand Theft Auto V – Rockstar

Rockstar Games’ Grand Theft Auto series has been courting controversy since 1997. In October 2011, Rockstar tweeted a link to an official GTA V site. A trailer arrived shortly after. A second trailer was released in November 2012, followed by a December Game Informer cover story. In March 2013, murals appeared in Manhattan. The campaign featured a viral marketing campaign, exclusive pre-order packaging offers, and carefully positioned billboards and posters. Rockstar reportedly spent $ 265 million to develop and market the game, and by the time of its release in September 2013, gamers were ready to buy. The game grossed $ 800 million in just 24 hours. He even scored seven Guinness World Records, including the fastest entertainment property at $ 1 billion.

The Sims 2 (2004)

Some of the best examples of video game marketing
The Sims 2 – EA Games

From branded expansions and content packs to luxury and special edition DVDs, the possibilities are seemingly endless for making money with The Sims franchise. When The Sims 2 launched in September 2004, the marketing campaign had already targeted a new demographic for the franchise. EA targeted women aged 13 to 34. EA contacted these women in parts of the internet that were not often used for marketing purposes. They attracted 1.5 million users through Yahoo! Messenger alone. The campaign has also worked with major retail companies by showcasing their actual in-game items. These relationships have allowed The Sims 2 to release branded expansions like IKEA Home Stuff and H&M Fashion Stuff. Even Katy Perry made an item pack. The Sims 2 has sold 20 million copies to date.

Call of Duty: Black Ops II (2012)

Some of the best examples of video game marketing
Call of Duty: Black Ops II – Activision

Call of Duty: Black Ops sold 5.6 million units in just 24 hours and grossed $ 1 billion in a month and a half, thanks to a clever marketing campaign with a viral site full of zombies and a Call of Duty Chrysler Jeep. Activision then unveiled the follow-up game, Black Ops II on TNT midway through the 2012 NBA Playoffs. The futuristic trailer helped the title set a new record for Amazon pre-orders and has been viewed over 32 times. million times on YouTube. Activision also produced three additional videos featuring controversial US military figure Oliver North. The publisher worked with marketing agencies 72andSunny and AntFarm on a pair of short teasers and a feature film to plug the game in. The entire campaign was also heavily mobile-focused and a live ad featuring the game. Famous Hollywood actor Robert Downey Jr. Black Ops II grossed $ 1 billion in just 15 days.

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