As soon as there was a time when media sources referred to as native police to get particulars of against the law, for instance. However that is now not the norm, at the least on the south coast.
More and more, we’re seeing South Shore municipalities outsource their information, from drug busts, shootings, fires and lawlessness to public faculty flushes by means of the PR agency. non-public, John Guilfoil Public Relations.
Collectively, the general public relations agency has billed taxpayers over $ 390,000 to date, for providers to 14 cities on the South Shore and one regional faculty, and the meter remains to be working. Guilfoil additionally manages the web sites of faculties and departments and even conducts surveys.
Nothing like having your individual public relations agency to conduct an investigation that considerations you! I assume the general public is now not demanding accountability?
Cities actually recognize the luxurious of getting a PR agency that may correctly problem the press releases, deal with robust press points, and get the tales out to the media. Each metropolis says the PR agency takes a tedious process on its plate.
However from my perspective, responding to media inquiries with press releases concocted by professionals who know easy methods to twist a difficulty is the alternative of what accountability and reality are.
Let me be clear, I’m certainly not saying that this PR agency is making issues proper, however I’ve a major problem with residents’ cash getting used maybe as armor, stopping officers from instantly confronting their bosses. , taxpayers. I can spot a narrative that was fabricated and whitewashed due to my years in broadcasting. However for the typical particular person, the story rings good, even after placing lipstick on it.
It’s troublesome to work with sure departments – not all of them in any respect – as a result of they don’t talk. However given the selection between a spin physician sending out a sugar-coated press launch and public officers with tight lips, I would higher take secrecy and shut-mouth silence.
Phil Paleologos is the host of The Phil Paleologos Present on 1420 WBSM New Bedford. It may be heard on weekdays from 6 a.m. to 10 a.m. Contact him at [email protected] and comply with him on Twitter @PhilPaleologos. The opinions expressed on this commentary are solely these of the creator.