Why do we always see photographers making the same photographic marketing mistakes? In this video, I look at the mistakes I see photographers making time and time again, and how to avoid such pitfalls.
For some reason, we seem to fall into the trap of thinking that photography as a business is something special, something different from all other businesses. We end up fighting among ourselves in a race to the bottom. There is also a lot of very bad information. The internet is great and horrible in equal proportions. We have all the information and thoughts of the people in the world at the click of a button which is great, but it is also the downfall of many photography companies that are unable to sift through what is gold and what which is an uneducated opinion.
A key part of our photography business is our marketing. And although our business is the same as any other, our marketing is somewhat different from that of more generic businesses such as supermarkets, as we are mostly highly skilled people with artistic merit for the sale, which means that simply adding a% to our overhead does not apply. .
Having worked as a professional photographer for over 15 years, I made most of these mistakes, especially when it came to pricing, because I too took bad advice and ended up with a product that no one else could buy. was ready to pay. Fortunately, I was finally able to work things out on my own or find the right people to guide me, and I hope this video helps you move in the right direction with your business.
What’s the biggest mistake you’ve ever made with your marketing?