The Psychology of Color in Planning Marketing Strategies / Digital Information World

It is a known fact that colors can trigger different psychological effects on a person. This is why big brands are always mindful of their color theme as they aim to generate a positive response through color marketing.

Color psychology is an important area that marketers and brand managers need to know. The domain mainly focuses on the buyer’s response to a brand after examining its brand image.

According to research, it has been discovered that in almost 90% of cases, consumers’ reactions to a brand are based on how effectively they use the color theme.

However, the individual impact of a color can be hindered by factors such as cultural differences, personal experiences and the idea behind the theme. That’s why colors don’t have to have the same effect on everyone.

To give a better idea of ​​what color has what impact on someone’s psychology, LuxurySoCalRealty’s marketing group shared an infographic highlighting the effect of different colors.

Starting with red, data shows that it is one of the most common colors used by brands. Since it can be seen from afar, the shadow easily attracts attention and triggers emotions such as courage or boldness.

Green, the color of nature, is also very popular with customers. It stimulates the emotions of respect for nature, growth and health. This hue is believed to promote calmness, which is why it is often used in customer service situations.

If a brand wants to show its loyalty, it should go for blue. Blue evokes characteristics such as trust, loyalty and peace. Ford, one of the oldest companies in operation, uses this theme.

Everyone’s favorite color, black, has its own set of characteristics. It highlights authority, strength and power. Color shows luxury; however, it is one of the most delicate and difficult to transport colors. But those who know how to use it do well.

While black shows strength, white, on the other hand, suggests purity and innocence. It is mainly used in real estate because it makes the room appear much larger.

To promote happiness, yellow is the color of choice for many brands. However, according to some sources, it can also do the opposite. While purple represents luxury and wisdom with authority.

Once a brand knows how much they can use these shades, they can easily create strategies that can have a strong impact on their consumers. This is why it is important to be familiar with how psychology is affected by colors.

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