The transition from Branding & Marketing to Venture Capital, with Daniel Kiani from 7feur Ventures


Daniel Kiani, is known to be the co-founder of the world renowned branding and marketing agency SymbaMarketing. Kiani started the agency in 2017 alongside his partner, Nathan Peterman, with nearly $ 0 in the bank.

In as little as 14 months, the first two founders expanded Symba to more than 250 customers in 15 countries, all without investing a single dollar in paid advertising. Symba now operates as an innovation studio, serving clients in nearly 30 countries and has also launched a music management group subsidiary, Symba Music Group.

However, Daniel is not yet finished. Earlier this year, he started preparing the ground for his next business, 7feur, a ‘first of its kind’ hybrid fund / incubator.

7feur acts as a bridge between the Web2 and Web3 fronts by bringing businesses together on each side and helping them integrate with each other to distribute their unique value to a wider audience.

“Our thesis is simple: we seek to invest and build alongside talented teams with relentless ambition whose mission we feel personally convinced to carry out. If I didn’t agree to drop everything to spend a year working in a startup, chances are I probably shouldn’t invest in it either, ”says Kiani.

In just 5 short months, 7feur has managed to secure stipends in some of the most popular startups in the world, including: Republic, Bolt, Xeal, BlockFi and MoonPay.

Here are some key points I took away from my recent conversation with Daniel, his words are quoted:

  • Leverage – “This is arguably the most important factor on which your success in the new business depends. You need to take an inventory of the skills and resources that you learned in your previous role and then ask yourself what is the most valuable application of those skills and resources now, given the current landscape of the world and its markets. With 7feur, I can take advantage of my vast network of founders and operators in both Web2 and Web3. Rather than just meeting to discuss current world events or to quickly get acquainted with tennis, we can now discuss how to facilitate some partnerships between our companies and find out about some introductions we can make / other ways to. ‘add value. I’m also able to leverage the reputation I’ve built over the years because investors and founders trust me enough to want to do business with me without having to spend months (or even years) on my own. to know.
  • Interests – “You won’t get far by operating in a space that doesn’t naturally interest you.” 7feur works well for me due to my innate curiosity for blockchain and cryptocurrencies, which dates back to 2016 when I came across the Bitcoin whitepaper. The natural interest in the space you are mining will keep you going even on days when you don’t feel like working, because it all feels more like a game to you. It is much easier to get up in the morning when you know that you are spending your day playing in the sandbox of your choice.
  • People – “What you do is important, but just as important is Who you do it with. The biggest tragedy would be if you finally discovered your true passion and true purpose in life, but chose to pursue it alongside people with bad attitudes or who are not as ambitious as you are. Curveballs will be thrown at you, things will not go as planned. You want to be around people who are optimistic and have a solution-oriented approach. Change is the only constant in this world, so make sure every member of your team is the type to embrace change. There is no better feeling than being aligned with your life’s calling and running alongside people who try to sprint as fast, if not faster than you, ”said Kiani.

For more wisdom to take with you on this journey called lifeyou can follow Daniel via his twitter.

Posted on January 9, 2022


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