Top 10 Social Media Marketing Strategies For Businesses

Social media is the primary promotional space for many brands around the world. Since consumers are addicted to their gadgets, it is easier to reach them on networks like Instagram, Facebook and Snapchat. Almost 4.5 billion people use these platforms daily, more than half of the world’s population. They connect brands to a colossal audience and allow them to launch targeted campaigns for maximized results. However, being successful on social media is not easy.

Not all businesses are able to make full use of their digital arsenal. Content that lacks uniqueness, relevance, or personality falls short of the goal, whether it’s brand awareness, sales, or loyalty. To get started, click here to learn more about a multi-channel approach that uses automation and AI to optimize social media campaigns. Here are 10 strategies that can help your brand shine on Facebook, Instagram, and more.

Top 10 strategies

Commitment is the cornerstone of success. After all, social media was designed to be social, so brands need to make a meaningful connection with their audience. At the same time, they should be looking beyond vanity metrics like the number of shares and likes. Here are 10 strategies that help businesses of all sizes and that work for all industries.

1. Use chatbots

Chatbots are more and more advanced, but their main purpose is to handle customer requests. For example, MasterCard has a chatbot on Facebook Messenger that deals with typical questions. Pick a platform your customers prefer and let a bot instantly answer their questions or report complex issues to staff.

Chatbot integration doesn’t necessarily require coding expertise. It is a simple yet powerful digital tool. A bot can answer questions about your products or services, and receive orders through Facebook Messenger. AI can be seamlessly combined with any major payment system.

2. Personalize the experience

The consumer is not impressed with generic messages. They want an ultra-personalized approach. Facebook allows you to target your ads narrowly, focusing on dozens of characteristics, from marital status to charitable activities to car ownership. This fine comb maximizes efficiency because your ads are shown to people who may be genuinely interested in your offer.

Don’t link all ads to the same landing pages. If you are advertising a specific product, direct the user directly to its description in the catalog. You can also redirect them to the chatbot in the messenger. A personalized approach makes people more likely to buy from a brand on social media. Avoid commercial language and tailor the experience to their needs to increase conversions and loyalty.

3. Have a solid content marketing strategy

Everything you post online should be flawless. Content is king, so its quality is absolutely vital. It should be complemented by a reasonable schedule for an appropriate frequency of shifts. These are the keys to putting the company’s products or services in the spotlight and attracting the right user at the right time.

A powerful strategy can be implemented for free. Additionally, the audience will be organic, as they will be drawn to posts, not ads. You just need to meticulously optimize your content, use relevant hashtags, and take advantage of the different formats available (posts, Instagram / Facebook Stories, Instagram Reels, IGTV, etc.).

4. Focus on building a community

Customers don’t appreciate explicit ads, so make sure your business isn’t communicating impersonally. Look beyond your follower count and add a personal touch with a sprinkle of humor and emotion. If your posts look too similar, people will eventually lose interest. To change your tone, you can:

  • To ask questions,
  • launch polls,
  • share information of interest,
  • like and share subscribers’ posts,
  • ask them for likes and shares.

5. Diversify your content

Use different types of media to make your feed more varied. Besides high quality images in the right format, you can share informative podcasts and captivating video clips. Remember that text is the least engaging type of information. Brighten up your profile to show off your brand personality, attract more likes and conversions.

6. Invite brand advocates

The best marketing tool for any brand is the consumers who love it. Don’t focus all of your attention on finding new leads – leverage your existing base as well. Loyal customers and employees can be turned into advocates, but it requires a plan.

First, establish the guidelines for promoting the brand. Next, educate advocates on social media best practices. Each section of your advocacy plan requires a leader. After launch, you need to monitor relevant metrics to determine your strengths and work on weaknesses.

7. Choose the relevant channels

Your brand doesn’t need to be on every platform from Facebook to Snapchat. Focus on your audience and where they spend their time. For example, Gen Z prefers Snapchat, while Baby Boomers are more likely to use Facebook. There are plenty of statistics to help you navigate the digital space.

Publishing everywhere is an unnecessary approach. The network audience should match your buyer profiles. You wouldn’t advertise automotive gear on Pinterest or Kawaii clothing on LinkedIn, would you?

8. Plan expenses

Establish a budget and make the most of it. Social media platforms offer many profitable promotion channels. The emphasis on personal interaction is another benefit, as they allow you to connect with the audience on a deeper level.

9. Launch cross-channel campaigns

After selecting multiple networks, engage them all for maximized results. It is obvious, and the vast majority of brands adopt the approach. Focus on content that elicits positive emotions and stands out. Transfer it to the platforms.

Tell a story instead of just presenting products or services. Include links to specific pages on your site, so users can get more information right away. A memorable name, relevant hashtags, and unique posts are the keys to success as long as the audience can relate to your cause.

10. Get started!

Live streaming on Facebook and Instagram allows businesses to communicate with their customers in a less formal way and show their operations in real time. IG Stories bring a 75% completion rate which means users watch them until the end. So, stay ahead of your competition by posting regularly.

Provide insight into how your staff works and how production is organized. Users will see that your brand has a personality and that it’s not just driven by revenue. If they feel inspired and engaged, they’ll be more likely to remember your brand.

The bottom line

Businesses cannot be successful without a thoughtful and multidimensional marketing strategy for both their advertisements and their content. Social media platforms are more popular than websites, so it is essential to engage them and refine your post constantly. These strategies will help you build a strong framework to compete in your niche.

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