Trend: Affiliates Are Using Old-Fashioned Marketing Tactics To Generate New Business


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Photo credit: Urban MVMNT

In the early days of CrossFit, the “marketing strategy” was not really in the affiliate owner’s vernacular. Acquiring new customers was more or less an organic and local process that relied almost entirely on word of mouth.

By the time 2011 hit, CrossFit had become more mainstream, and in the years that followed, affiliates adopted more modern and popular marketing tactics and large-scale marketing campaigns, from Groupon to ClassPass, to GymBuildr. , Gym Launch, to paid Facebook ads. .

And while they say each of the above has worked to varying degrees in generating new customers, in 2021 many gym owners are once again taking a more local, organic approach to lead generation.

Today, many gym owners are focusing their efforts on building a benchmark culture, creating organic social media content, and even old-fashioned, profitable guerrilla marketing tactics, and have discovered that these strategies brought them better quality customers than their marketing efforts. the past.

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