LOS ANGELES (CBSLA) – California vaping company Kandypens has been ordered to stop targeting young people in its marketing and pay $ 1.2 million for past violations, Los Angeles County District Attorney Mike Feuer said.
Feuer’s office sued Kandypens in 2018 for marketing its vaping devices and e-liquids to young people through social media and placing their products in music videos featuring artists like DJ Khaled and Justin Bieber.
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“Tobacco products, including flavored e-liquids, hook children and pose a threat to their health,” Feuer said in a statement. “The message of this victory to the vaping industry is clear: don’t sell or market to kids – we’ll hold you accountable.”
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The lawsuit alleged that Kandypens was targeting young consumers on YouTube and Instagram, and failed to restrict access to its social media ads to people 21 and older, and paid to embed their products in video clips. performers who have a large audience of young people, in violation of state unfair competition law, the Stop Tobacco Access To Kids Enforcement, or STAKE, Act; and proposition 65.
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An investigator from the city attorney’s office was able to purchase tobacco products from the Kandypens website while posing as a teenager using a fake email account and prepaid gift card. Feuer alleges that the company failed to request a date of birth or verify the customer’s age, in violation of STAKE law.