Why Small Businesses Should Invest in Social Media Marketing

A few years ago, using social media for business was alien, but not anymore. Today, social media platforms play a major role for businesses of all sizes. The marketing importance of social media platforms like Facebook, YouTube and Instagram is immense. Not only is social media marketing beneficial for big businesses and brands, but also for small businesses, and here’s why.

Free access to a wide audience

Anyone can use social media and hence the number of social media users is in the billions. A brand can find a massive base of potential customers on a single platform. Therefore, small businesses should use social media platforms to easily connect with larger audiences in a cost effective way.

Additionally, most social media platforms support the use of hashtags. With the help of relevant hashtags, you can get new customers for free.

Creates brand awareness

Social media platforms have a clear advantage over other traditional social media platforms in creating brand awareness. With brand tone, message and content as cool picturesit provides brands with a platform to reach millions of people they can connect with every day.

With brand awareness, it is possible to increase the number of followers on social media platforms. Therefore, it becomes easier for small businesses to increase the conversion rate. Currently, many small businesses are offering reels that are trending on Instagram and whatsapp status create short aesthetic videos to connect with new users.

Increase in site traffic

Many small businesses have their website to increase brand credibility. Simply relying on SEO can be difficult to reach the target audience of a specific niche. Small businesses can direct customers to the main website through social media platforms.

Subsequently, this improves the inbound traffic of the website and adds even more credibility to the business.

Community and Individual Focused

Most small businesses are community and individual driven as they target a very narrow audience niche. These companies can use different social media platforms to create their own community. For example, many small businesses have their own Facebook or WhatsApp groups to connect with other like-minded people.

These small groups and accounts are useful for improving customer engagement. For example, it’s not new for small businesses to share their customers’ posts and reviews to display their customer satisfaction.

Personalized attention to customers

The big brands do not have the freedom to bring a personal touch to their customers as their customer base is vast. This is not the case with small businesses where personalization is the USP of the business.

Many customers prefer to connect with small businesses because of the personal attention they receive. Social media platforms allow businesses to respond to their comments and messages and queries received and requested in their inbox. The touch of informal nature in such a conversion is an additional asset to create a loyal bond with consumers.

Social Media Statistics for Business

Now that we know the main advantages that a small business can have with social media platforms, let’s focus on the statistics to make the statements more concrete. According to reports, 55% of consumers discover new brands through social media platforms. This is especially true for Millennials and Gen Z. Therefore, if you’re a small business with a young target audience, you can’t absolutely agree with the role of social media platforms in growing your business. your business.

68% of consumers think they can better interact with brands and businesses through social media platforms. Traditional marketing is often a one-way medium. However, social media marketing allows brands and consumers to engage with each other. This connection helps increase sales and build long-term relationships with each other.

Reports also indicate that 78% of potential customers will buy from a business after a positive brand experience on social media platforms. Therefore, simply using social media platforms to reach new customers should not be the goal. The primary goal should be to provide all current and potential consumers with a positive experience on social media platforms.

In summary, social media marketing is a cost-effective way to connect with potential customers, increase brand awareness, and improve customer brand loyalty. Additionally, a brand can reach out to a broad base to improve its visibility.

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