There’s no denying that almost every business today needs a strong online presence. But hiring a big, hulking digital marketing agency for this purpose can be daunting and may not always be the wisest thing to do.
However, hiring a smaller agency with a team of dedicated, focused, and proven staff can be less daunting and safer.
Often referred to as boutique marketing agencythese small digital marketing agencies typically employ less than thirty professionals with a top priority on creativity and high customer satisfaction.
A smaller agency (less than 30 employees) like this can easily offer a wide range of personalized services, allowing your business to achieve all of its marketing, branding and advertising goals in a short time.
Additionally, these boutique marketing agencies employ highly creative individuals who can do an exceptional job of improving brands’ digital presence, increasing brand equity, and quickly establishing you as a force to be reckoned with in your industry.
To better understand this concept of boutique marketing agencies, consider the following list of reasons why you should consider hiring such an agency for your marketing needs:
A 2016 study involving several companies that employ more than five hundred people found that at least 24% of them had hired three different digital marketing agencies. This happens because large marketing companies often don’t specialize in many different areas of digital marketing.
However, smaller ad agencies can change that, as most of them have excellent specializations in a wide range of digital marketing areas, ranging from SEO and content marketing to link building and marketing. email marketing.
Many digital marketing agencies also offer website design and management services, ensuring you get a personalized approach to all your marketing needs.
Indeed, large marketing companies have mastered various marketing techniques and skills. However, they may not be flexible enough to adapt to the changing needs of robust businesses.
In contrast, smaller agencies have smaller, more nimble teams that can quickly change their approach to meet the needs of each specific business.
Boutique marketing agencies have a deep understanding of how the industry works and aren’t bogged down by things moving across multiple departments. Each employee is an expert and a leader in their own right.
3. Faster growth
Another reason a boutique marketing agency can fit in very well with small and medium-sized businesses is that they both have a lot in common.
Both have overlapping goals that are primarily aimed at growing their respective businesses and building customer trust and brand reputation. This often improves communication and synergy between them, helping them work better together and grow more effectively.
Additionally, smaller agencies are better able to track the progress of their clients to understand how much they themselves have grown. This understanding helps bring long-term sustainable growth.
4. Personal Attention
Small agencies are generally better able to provide better personal attention to clients. Indeed, smaller teams allow greater responsibility, flexibility and autonomy in terms of implementing client ideas.
Agency CEOs also often become personally involved in their clients’ affairs, ensuring progress and positive results. It improves communication and cultivates a lot of customer trust and confidence.
Another key benefit of this type of personalized attention is the amount of essential information passed between clients and the agency. Due to increased communication, there is much higher engagement, better collaboration and better results.
5. Value for money
Finally, if you’re going to a big agency because you’re impressed with a previous project they’ve done, chances are you’re not using the same team.
Additionally, it can be expensive to hire larger, more established companies, as they tend to charge more. Also, they may even outsource some of the services you hire them for.
On the other hand, smaller boutique marketing agencies have the same team working on projects, and they also tend to be cheaper than larger companies. This ensures that you get full value for your money.