Wyo Company offering a free AR-15 with a new roof attracting international attention; calls from England and Russia

By Wendy Corr, Cowboy State Daily
(this story originally appeared on Cowboy State Daily)

The unique marketing tactics of a Powell construction company have garnered international attention.

Wiggins Construction, a small family business based in northwest Wyoming, this month began offering a free AR-15 (Armalite) rifle for every new roof it installs. And the promotion caught the attention of the whole world.

“We’ve had probably 300 missed phone calls in the last two days, over 500 emails, Facebook posts, stuff like that,” said Matt Thomas, marketing director for Wiggins Construction.

He added that the company estimates that around 95% of the response was positive.

And the feedback isn’t just coming from the company’s core market in the Big Horn Basin. Thomas said Wiggins had received job applications a little outside his geographic reach.

“We have calls from all over the United States and around the world asking us to come and make a roof,” he said. “Someone texted from the UK saying, ‘Hey come and do my roof, you know we can’t own an AR-15 here.’ And so there’s a little bit of humor behind it. it.

But not all of the attention is positive.

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“We get phone calls, voicemail messages from people saying all kinds of bad things about us, you know, stuff like ‘baby killers’ and ‘we are distributing weapons of mass destruction to the public’,” he said. Thomas said.

And in an era of growing attention to gun regulation, Thomas said the promotion has caught the attention of a wider audience.

He said state, national and even international media quickly picked up on the story.

“Of Cowboy State Daily, it’s been to USA Today, it’s been shared with Yahoo, we’ve been on Fox twice, ”he said. “The Sun, UK Times, UK has published articles on this. A Russian newspaper published an article about it in Russia, and we have no idea what it says because we don’t read Russian.

Thomas pointed out that one of the reasons the owners of the business decided to run such a promotion was to show their support for Second Amendment rights.

“One thing that confuses a lot of people is that they said, you know, ‘How the hell do you own these guns? Thomas said. “I’m like, well, we live in America, and you live in America. And that’s still a right that we have as a nation.

“Wyoming has the most lax gun laws in the country, hands down,” Thomas continued. “But we also have, the last time I checked, the least gun violence in the country, hands down.

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But even with Wyoming’s relatively relaxed gun regulations, Thomas said company owners wanted to go above and beyond to reassure the public that they took gun issues seriously.

“We will be doing Federal Firearms License (FFL) background checks on anyone who wants a gun and for whom we are doing business,” Thomas explained. “And it’s just a pretty straightforward process. We actually have FFL dealers all over the state of Wyoming reaching out to us in almost every country, saying they would do transfers for free for each of our customers.

“Today I spoke to Sheriff Scott Steward in Park County,” Thomas continued, “and he assured me that everything we do is legal and above average.”

And the promotion has been extended to attract potential customers who may not be in the market for an AR-15.

“If you don’t want the gun, we’re donating $ 800 on your behalf or on behalf of our business to Serenity (Pregnancy Resource Center) in Park County,” Thomas said. “It’s even more than the actual cost of the gun, just because it’s a cause we really support.”

For all things Wyoming, visit the Cowboy State Daily online at cowboystatedaily.com and sign up for the Cowboy State Coffee Break. Reprinted with permission from Cowboy State Daily. Copyright 2020.

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